More than 30 years after his original introduction, Alphie robot is making a comeback. The educational robot has been updated with an LCD screen face and childlike voice to give Alphie more personality. With 350 questions and challenges included on 30 cards, Alphie teaches children counting, matching, rhyming and more. Launch date: Fall 2010.
—As of 10.25.2010, this product had 4.5 out of 5 stars from 25 reviews on Amazon.com and was No. 6 on the top 100 best-selling toys and games. PROS: Fun and educational. CONS: Cards can be bent and become unusable.

Sid the Science Kid, from PBS Kids and the Jim Henson Company, focuses on the inquisitive Sid as he explores the world and learns basic science concepts. The travel ready Super Fab Lab Science Kit to ask questions about the natural world, just like Sid. A real microscope, a scale, and sample specimens provide everything a child needs to start their own exploration. Launch date: Fall 2010.

The 2010 Transformers product offerings bridge the gap between 2009’s “Revenge of the Fallen” film and the next film’s release in 2011. HASBRO’s Battle Ops Bumblebee brings the films’ star to life with electronic lights and sounds. Kids can choose between Battle and Guardian modes to experience new actions and features. Launch date: Fall 2010.

This single-player game puts the classic Scrabble game on the move, as the player shuffles and slides electronic letter tiles to form words within a minute. Equipped with Smart Tile Technology, Scrabble Flash Cubes reads words once the tiles are in place and keeps score accordingly. Launch date: Fall 2010.

Every time a player passes Go, he builds and watches a city come to life. Players choose what to build and compete as they collect rent like traditional Monopoly.  It features 80 3-D buildings and includes a game board, six movers, 22 District cards, 25 Chance cards, six Reminder cards, one Rent Dodge card, two dice, one money pack, one trading unit and instructions. It requires 2 AAA batteries (not included) and is for two to six players.

This gun has the highest dart capacity of any toy Nerf has produced. The drum magazine holds 35 darts and has a clear window so the user knows when it’s getting low. Single or multi-shot modes allow variations on how it fires. It also includes an adjustable shoulder stock.

In this game for 1 or more players, the Bop It! unit issues commands that must be followed by the participants — requiring them to bop and twist parts of the game, use the microphone, and even use their elbows and knees. It requires three AAA batteries.

In Scrabble Apple, two to four players flip over tiles one by one, and the first participant to create a new word, or build off another player's word, gets both the word and the points. Red letters double a word score. The goal is to have accumulated the most points when the tiles are all gone. It includes a cloth apple, 100 letter tiles and instructions. Launch date: August 2009.

In this fast-paced word game, two to four players race to alter the present four-letter word and be the first to get rid of their cards for the win.
— Scrabble Slam is the best-selling card game at The Toy Store in Highlands, N.C., where it sells 36 units per month, Owner Michelle Bears told TDmonthly in August 2009. “One person has it, and it spreads,” she said.

The fierce AT-TE, which stands for All Terrain Tactical Enforcer, is a six-legged walking tank equipped to take to any landscape and deploy Clone troops into battle. The model has articulated legs, electronic walking sounds, a firing main blaster cannon with electronic sounds, and six laser turrets.  When adjusting one of the four front cannons, the rest of them move to target together. When the auto-deploy hatch is activated, recorded Clone Wars trooper phrases play. 
— In July 2009, three of 49 retailers told TDmonthly the Star Wars license accounts for their best-selling collectibles.

A balanced mix of characters from the heroic Rebel Alliance and evil Imperial army, these four figures from Star Wars Episode IV are captured in realistic detail that kids and adults will remember from the movie. Characters included are Darth Vader, Princess Leia, C-3P0 and a specially equipped Storm Trooper. The figures can be displayed as decor or part of a collection, or stored in the included commemorative tin.
― “Star Wars is No. 1,” said Anna Barr, owner of Anna's Toy Depot in Austin, Texas, when asked about her best-selling action figures in July 2009. 
― Three of 49 retailers told TDmonthly in summer 2009 that Star Wars accounts for their top sales in action figures.

Launch date:  August 2009
The appearance of giant robots on Earth has changed the world, but some have apparently adapted to it.  Take Sam Witwicky, who befriended the heroic Autobots in the feature films. He will appear as a 2-1/4-inch figure made to ride within his friend Bumblebee the Camaro. The Human Alliance collection allows kids to play with the human and non-human characters together, reenacting scenes from the movies. The human figures can ride inside the vehicle modes, or be positioned in different battle stations on the robot mode.

Launch date: Spring 2009
These 3-3/4-inch figures star Wolverine and the best heroes and anti-heroes comicdom has to offer. Kids can recreate scenes from the movie with the figures, which boast great detail and incredible articulation. Pictured is the Logan figure with bone claws.

Launch date: Fall 2009
Marvel has some of the best-known and best-loved characters in comics, and 34 of them are coming to stores this year, including Spider-Man, Daredevil, X-Force Wolverine and Ultimate Captain America. Each single-packed figure has exceptional articulation and poseability, unique accessories and their own “top secret” file card.

Launch date: Fall 2009
The vehicles are one of the best parts of the Star Wars universe. Eight deluxe vehicle and figure packs based on scenes from The Clone Wars cartoon features one Star Wars vehicle and an accompanying action figure, both designed in the classic 3-3/4-inch scale. Pictured is the evil Count Dooku on a speeder bike.

Launch date: Fall 2009
The Clone Wars were waged in the fall of 2009, and continue to be played out on Cartoon Network. Dozens of new figures, each with action features and accessories, will be brought home this year. Entries include Kit Fisto, Mace Windu (pictured) and Commander Gree.

Launch date: August 2009
This gift set contains the largest and most powerful enemy the heroic Autobots will face in the June 24 movie “Transformers: Revenge of the Fallen.” Six separate construction vehicles turn into robots, then join together into Devastator in order to, well, devastate. It hopes to capture the interest of children who love construction vehicles, robots and interactivity between toys, as well as the older collector who remembers Devastator and the Constructicons of his youth.

A 3” scented Strawberry Shortcake can hang out in this two-story cafe that comes with furniture, play food, a spinning smoothie machine and even a bird friend to ride. No batteries are needed. Launch date: Fall 2009.

This fashionable friend has tons of beauty options. Girls can comb her hair, or style it with included clips, barrettes and hair extensions. An applicator, after it’s been chilled in the freezer, can be used to trigger the color-change feature of the doll, giving it eye shadow, lipstick and a little berry on her cheek. Stickers complete the scene. The 11” doll has the classic strawberry scent and requires no batteries. Launch date: Fall 2009.

Shaped like a giant gumball machine, this house has two levels of fun. Sweetie Belle, from the Newborn Cuties line, can have her friends over for a snack in the first floor kitchen, take the musical elevator up, and check out the view over the giant lollipop balcony. It comes with Sweetie Belle, and a house full of accessories like a kitchen set shaped like candies. Launch date: Fall 2009.

Kids can feed, groom and dress their pets in a new playset that promises hours of activities. There's a spinning playpen, salon and more than 30 accessories. The center has storage space for pets and can be carried so girls can take their collections anywhere. Launch date: Fall 2009.

This 6” scale remote control R2-D2 replicates the spunky droid from “The Clone Wars” series. Using a remote with a “Star Wars” theme, kids can move R2-D2 forward or reverse, turn him around, spin his head and make his trademark beeps and whistles. Launch date: Fall 2009.

There are hundreds of different Star Wars action figures, but the Droid Factory line lets kids make their own. Kids can use 12 action figures per wave to make their own distinctive droids to add to their stories. Launch date: Fall 2009.

The two-toys-in-one Transformers change from robot to vehicle or beast. The characters from “Transformers: Revenge of the Fallen” are available in three scales. The Deluxe scale includes 24 figures. The next largest size is Voyager, with 11. There are three Leader class figures, which also have lights and sounds. Pictured is the Deluxe Soundwave. Launch date: Summer 2009.

Bumblebee was first Transformer kids got to know in the 2007 movie, and now they can act his part with this helmet. The toy mixes a child's voice to make it sound like it's coming through a car stereo, just as Bumblebee communicated. It features realistic robotic battle sounds and “radio tune-in” phrases to add more fun. Launch date: May 30, 2009.