Each of the five scented pencils in this set comes in a freshness tube and is designed to retain its Watermelon scent for two years. Smencils are made from 100-percent recycled newspaper. Many other scents are available.

The game offers four play options: recognition of colors, number or shapes and free play. It also provides kinesthetic learning opportunities and promotes physical activity. “This product if fun and easy to use,” Educational Insights Inc. Advertising and Public Relations Coordinator Heidi Bultman told TDmonthly. “It also folds up nicely and can be cleaned easily.” Launch date: January 31, 2008.

The game teaches color recognition and enhances logical thinking skills. “Kids will love the fast-paced game,” Educational Insights Advertising and Public Relations Coordinator Heidi Bultman told TDmonthly. It’s “very easy to understand and [there is] no reading required.” Launch date: January 31, 2008.

The game is great for travel and brain exercise. The game features 48 different puzzles at differing levels of difficulty. “Kids will also like it because it has planes,” Educational Insights Advertising and Public Relations Coordinator Heidi Bultman told TDmonthly. Launch date: January 31, 2008.

The strategy game teaches spatial reasoning and critical thinking skills. “Giant Blokus is fun to play, easy to learn and has huge games pieces,” Educational Insights Advertising and Public Relations Coordinator Heidi Bultman told TDmonthly. Launch date: January 31, 2008. THIS PRODUCT IS NO LONGER DISTRIBUTED BY EDUCATIONAL INSIGHTS. 12/4/08.

The kit features 30 snap-together parts, a rock-like base with six plant fossils, a dinosaur jawbone fragment, support rods, a full-color T-Rex action poster and full-color assembly instructions. The skeleton displays beautifully after assembly. “Dinosaurs are very popluar right now and our product is a great quality for the money,” Educational Insights Inc. Advertising and Public Relations Coordinator Heidi Bultman told TDmonthly. “Also, our dinosaur can be put together over and over again, and does not use glue.” Launch date: January 2008.

The neon-colored foam glows when the lights are turned off. The foam sculpting beads are reusable, lightweight, non-toxic and won’t dry, harden or stick to surfaces, providing hours of mess-free fun. The pack includes six neon bricks in white, green, pink, yellow, blue and orange.
— “PlayFoam has been selling extremely well for about the last two years,” said Owner Melodie Ingwersen of Creative Kids Toy Shop in Columbia, S.C., in early spring 2008.
— “Our No. 1 activity set is PlayFoam,” Ingwersen reiterated in April 2008.
— In April 2008, four of 50 retailers named play foam as a best-selling item, while two of the four named Educational Insight’s product as the best-selling kit their stores.

Using snow and ice to camouflage the polar bear and blue water to conceal the whale and fish, players arrange and rearrange six transparent puzzle pieces so that the animals are camouflaged in their correct environments. The single-player game gets progressively more difficult after each game, with four levels of difficulty. Puzzle pieces and cards store in the game board’s pull-out drawer, making this the perfect on-the-go game. The game comes with a game board, 48 challenging puzzle cards, six puzzle pieces and a solution book.
— Camouflage is a highly popular game at Evan’s Toy Shoppe in Hamden, Conn. Owner Lori Hershman told TDmonthly in December 2007 that they sold “close to 300” in a single month.

Curious minds can investigate the magic of electricity through the distinctive and versatile 10-in-1 Electronics Lab. Young electronic engineers can build 10 different circuit projects with one unit, including a Morse code telegraph, a burglar alarm and a radio that really works. The 20-page illustrated project guide provides easy-to-follow instructions and diagrams, and the spring-coil construction means no tools or soldering are required. The lab requires a nine-volt battery, which is not included.
— "For boys 8 to 12, we steer a lot of them toward science. We have a lot of science kits that are fun, [such as] GeoSafari by Educational Insights," said Linda Hays, owner of Hopscotch Inc. in McMinnville, Ore.
— Michael Lanz, owner of Kiddy Corner in Ellington, Conn., said that “anything to do with science — science kits by Educational Insights,” will probably sell well during the holidays 2007.
— Two of 54 retailers predicted that science kits from Educational Insights will sell well for tween boys at Christmastime.

The Amazing Sea-Bubble is a return to the version everyone remembers from decades past, but it's vastly improved. The complete set includes Zoo-Quarium 10 oz. tank, Aero-Vent lid, and pouches that include purifier, eggs, and growth food. It also features universal clasp, aqua-leash, calibrated feeding spoon, user guide and insurance policy. It's all mounted on a footed blister card with convenient butterfly hook. Instructions are provided on the back of the blister card.
— We've been selling a lot of sea monkeys lately," said David Campbell, owner of Amazing Toys in Great Falls, Mont. when asked about the science and nature section of his store.

After easy assembly, students can watch the amazing world of ants in this rounded and escape-proof habitat. AntZone's snap-on lid with a built-in magnifier allows close-up views. In addition, students can conduct a variety of experiments described in the activity guide provided. Also included is a full-color 17" x 22" "All About Ants" classroom poster, dual magnifier, tweezers, water dropper, unique Sugarcement sand, tunnel starting tool, water dish, and certificate to obtain ants by mail.
— David Campbell, owner of Amazing Toys in Great Falls, MT, told TDmonthly that the "rounder" ant farms from Educational Insights were among the most popular science and nature toys with his customers.

Think fast to outsmart the bunnies eating their way through the carrot patch. In this game of hopping hide-and-seek, children learn to recognize colors and remember which of their bunnies are hoppers. The best memory wins! For 2–4 players.

Be a BSI! Super-cool portable tools let kids discover bug body parts, eating habits and other bug business—wherever they go. BSI Bug Scope Double-viewing action shows bugs from the top and bottom! GeoSafari® Bug Patrol® Catch-and-release container clips to clothing for hands-free bug patrol. Super Sleuth Microscope Check out tiny bugs at 30x their normal size! Discovering Bugs Full-color booklet gives kids the scoop on bug care.

This kit includes a greenhouse with a transparent lid, two bags of Wonder Soil (100 mini wafers), three removable six-section trays and an activity guide with reproducible worksheets.  Setting up the greenhouse is simple, making the kit perfect for anyone without greenhouse experience.  Wonder Soil mini wafers expand quickly with water and are polymer-fortified for better drainage and faster plant growth.  The greenhouse measures 5.5" x 22.5" x 6.5".  Launch date: June 2007.

This hand-held game lets kids have fun while learning to multiply. Kids can choose from five different pre-programmed games specially designed to teach kids skills that will help them master the art of multiplying. Lighting and sound effects enhance the fun, while the included headphone jack allows the games to be played quietly anywhere.

Piggy banks were never this much fun. Kids will watch their pennies and nickels grow into fun designs using CoinStruction's connector clips. They just connect two, three or four coins together with the color-coded clips, and sets can be combined for even more building fun. Each set includes color-coded clips needed to build the featured item and step-by-step illustrated directions and guidelines for creating their own designs. The Super Set includes more than 1,300 clips to make the robot, helicopter, dinosaur and submarine.
— "I sell quite a bit of what they call CoinStruction. … It's probably more an educational type toy, and for people who collect quarters," said Cheryl Richmond, owner of Punkin Doodles in Havre, Mont., in spring 2007.
― Owner Nellie Fais of Toy Magic in Bethlehem, Pa., told TDmonthly in spring 2007 that Educational Insights has great customer service. “When I call, they always respond and can deal with any situation,” she said.

This tactical, two-player, color-mixing game brings the color palette to life. Players choose a secondary “target” color (orange, green or purple), and then use primary colored tiles to blend colors and get three target-colored tiles in a row. Players calculate and strategize as they rotate the swiveling tower to block their opponents while trying to win. The game includes a game tower, 30 dual-colored tiles and a guide. “It is incredibly challenging, yet easy for younger children to learn. ... A player must think several steps ahead of his or her competitor,” Kati Elliot of KEH Communications told TDmonthly. Launch date: May 2007.

Travel cross-country through this beautiful, giant, 2' x 3' puzzle of the United States. Children can explore America’s states, capitals, landmarks, animals and more with hands-on play as they connect the pieces of this colorful, illustrated map. Kids will love playing with these extra-soft foam cutouts, even if they are educational. It includes 54 interlocking, water-resistant and easy-to-clean puzzle pieces.

Mr. Scrambles is the talking, singing egg that will have kids cracking up. Mr. Scrambles leads kids in seven egg-citing activities — energetic eggs-ercise games, a hilarious hide-and-seek egg hunt, and spirited sing-alongs featuring familiar favorites like the Alphabet Song and even a cool rap! While playing with Mr. Scramble, kids stay active, develop important gross motor skills, and learn to follow directions. The game requires 3 AA batteries (not included).

This keep-your-cool countdown category game begins when players press “go.” They receive challenges such as “Name an animal that starts with M” or “a flower that starts with R.” If players are not sure of an answer, they can press the button to change the category or the letter, and players can challenge each other’s answers. If a player doesn’t answer before the time is up, he is frozen out. The last player left, wins. The game features auto and manual modes plus 170+ think-quick categories. It requires 3 AA batteries (not included).

This game uses fiction to develop reading comprehension skills, literal recall and literary analysis. Players read the same chapter or short story, and then travel through regions that represent different genres and feature familiar characters. The objective is to reach THE END by answering questions and judging players’ answers with facts from the story. Players on “action spaces” may act, make up rap song or more. “This is a great way for parents to get reluctant readers interested in reading stories. It is easy for even the beginning reader to play, yet can move up in difficulty as the stories become more complex,” Kati Elliot of KEH Communications told TDmonthly. Launch date: July 2006.

Children can get an up-close view of 12 animals and eight space-age phenomena as they hear cool facts or take a fun quiz. The detachable telescope features 3x magnification, automatic shut-off, and two game modes: Facts and Quizspeak. It is designed to develop listening comprehension skills and teach children important scientific concepts. “Children are learning about planets and animals with incredibly beautiful pictures….They can learn interesting facts, then take off the optical piece and use it as a real telescope," Kati Elliott of KEH Communications told TDmonthly.

This kit explores key concepts behind optical illusions and special effects as kids complete the 30 engaging experiments inside. Each experiment is fully illustrated in a step-by-step format, and then the science behind the effect is explained in kid-friendly language. The kit includes all components necessary, except for a few household items.

This little microwave has tasty features, such as six timed food settings with pictures (popcorn, pizza and hot chocolate). The turntable actually rotates the food. The clear door lets kids see what’s “cooking” inside, said Pat Sarka, vice president of creative development at Educational Insights.

We Sign is the interactive program that helps hearing children of all ages develop their memory skills as they hear, see, say and do the sign-and-sing songs in this award-winning series of ASL (American Sign Language) DVDs and videos. Playful signing and singing activities also enhance hand-eye coordination, creativity, language development, interpersonal relationships, self-confidence and self-esteem as children accomplish new skills. Each beautifully produced video showcases real children signing and singing their way to learning success. All DVD titles feature English and Spanish language tracks, closed captioning and subtitles.