This handheld product might almost be mistaken for a video game console because of its shape and tiny size.

This magnetic alphabet set teaches youngsters the basics using the kitchen fridge as its main platform and a reader to pronounce the sounds.
— “I don’t know why it’s selling so good,” said Ben Everett, owner of Tooty Toys in Boston, “It’s been around for a of couple years, but it’s taking off again.”
— “It’s the LeapFrog name that sells.  Parents know it’s a good brand and buy accordingly,” Debbie Bennett, co-owner of Baby’s Day Out in Cincinnati explained.
— “A friend has a new baby?  Grandparents have a new grandkid?  Buy LeapFrog,” stated Patty Douglas of Doodle Squirt in Tallahassee, Fla.