Each of these plush characters comes with an interactive/educational CD enclosed in its home, which doubles as a reusable container. "Our products have several characteristics that set us apart. For one, our packaging is actually a container that can be used over and over again and has a four-way lip lock system to store small toys as well as other items," Douglas Robertson, President, AMSFrontline.com, told TDmonthly. Launch date: 2010.