Last year was an okay year for retailers. But 2015 is expected to be better. February 13, 2015 — Retailers are set to have a strong 2015, with sales expected to rise 4.1 percent... Aurora's Girls World Grows With Over Fifty New Dolls and Plush Toy Debuting at Toy Fair. February 12, 2015 — While plush and doll sales are up a collective 10 percent, demand for girls' toys and dolls continue to trend upward. Enter Aurora World Inc. and the debut of two new lines, Cutie Curls™ and Bright Fancies, as well as all new styles of its popular Sea Sparkles™ and award-winning doll lines designed to bring smiles to today's uber-hip young girls. Aurora's pink and purple realistic plush animals, dolls with trendy, bright fabrics and stunning new styles of its popular mermaid collection are set to make a splash in the sea of exhibitors at Toy Fair (February 14-17; Booth #1361).
ToyFest West Remains the Largest Toy Show in the West; Sunday March 8 - Wednesday March 11, 2015. February 3, 2015 — Those specialty retail buyers who attend the 2015 ToyFest West show will browse through more than 700 lines and 3,000 new products making their premier on the West Coast. ToyFest West is the largest Toy Show in the West providing a professional atmosphere for colleagues to work, stay and play. On Sunday March 8, this year’s featured speaker, Reyne Rice, a 30-year veteran and trend analyst of the toys & games industries will be presenting 2015 Innovations & Trends for the Toy & Game and Kids Tech Industry. The annual Gala Event hosted by WTHRA on Sunday evening, acknowledges industry leaders with our Retailer of the Year award and the inductees into the Hall of Fame. Game Night, which will be held Monday, March 9th, 6:30 P.M. to 9:30 P.M. lets retailers learn new games in a fast paced fun evening of play. For more information, visit www.toyfestwest.com or call (909) 899-3753. Email: firstname.lastname@example.org
Got tech? Kidstuff PR launches new division to promote family-friendly tech. February 3, 2015 — KidStuff Public Relations, a boutique PR firm celebrating its 21st year in business, is pleased to announce a new vision, TechStuff PR. While the KidStuff PR arm will still focus on traditional toys, games & gear for families, TechStuff PR was launched to promote technology or tech-enhanced products that will appeal to children, young adults and families. The agency started working with tech start-up Evollve, Inc., in October 2014 to promote its Ozobot, the world’s smallest programmable robot. To Evollve’s astonishment, KidStuff PR was able to amass a huge amount of media placements including in important tech outlets like TechCrunch, Mashable, Gizmodo and Cnet in less than three months, across mainstream consumer and key tech media channels. For more information on the agency, visit the firm’s websites www.KidStuffPR.com or www.TechStuffPR.com (coming soon!)
Product to watch: The Greatest Dot-to-Dot Adventure - Book 1 From MONKEYING AROUND. February 3, 2015 — As the 17th book in the Greatest Dot-to-Dot series, Kalvitis has added more story, more mystery, and never before seen puzzles containing foldouts, new puzzle styles, and clues that will help solve other puzzles. The variety of images that Kalvitis’ Adventure books are known for are present throughout Adventure Book 1, along with a simple story line that follows an imaginative young boy searching for the missing pieces of a mysterious gift. Puzzle solvers of all ages will enjoy the fun and challenges Kalvitis creates through his skillful utilization of dots to create complex, artistic works. The images of what the young boy sees “connects” as the story begins to unfold. In fact, the pages of Adventure Book 1 really do unfold when puzzle solvers challenge themselves to solve 2 triple page foldouts, and the ‘Everest of Connect-the-Dots,’ one jaw dropping 4 page foldout with a record breaking 2,600 dots.
Hog Wild Named the Exclusive Manufacturer and Distributor of Aquapod Bottle Launcher from Great American Projects Inc. January 30, 2015 — Hog Wild has been named the exclusive manufacturer and distributor of the AquaPod Bottle Launcher from Great American Projects Inc, a Virginia-based company, according to a press release.
Zuru File Complaint Against Telebrands Corp. For IP Rights Infringement. January 30, 2015 — ZURU today filed a complaint with the U.S District Court in New Jersey against Telebrands Corp. – Provisional Case No. 2:33-av-0001 for Intellectual Property Infringement of its widely recognized product Bunch O Balloons. ZURU’s complaint is based on the contention that Telebrands Corp. is infringing Bunch O Balloons’ Copyrights, Trademarks and unfair competition, according to a press release.
K’NEX® Introduces 47 New Products at New York Toy Fair. January 30, 2015 — The 2015 K’NEX product line includes 47 inspiring additions to popular product lines such as, K’NEX Building Sets, K’NEX Thrill Rides, K’NEX Education™, Super Mario®, Mario Kart®, Lincoln Logs®, Tinkertoy®, and Plants vs. Zombies™. New York Toy Fair will also mark the public debut of two exciting new product lines; Mighty Makers™ and K-FORCE Build and Blast™...