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December 2020 | Vol. XIX - No. 12


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Part II -- Diamond Announces Top Products for October 2020


How does Diamond calculate the charts? It all starts at the comic book shop.

Data for Diamond’s sales charts are compiled by Diamond Comic Distributors from sales made to thousands of comic book specialty shops located in North America and around the world.  Additional sales made to online merchants and other specialty retailers may be included as well.

Diamond’s market share numbers are pulled from overall Diamond orders of over 2,500 retail accounts from all publishers’ titles. Diamond’s market share data reflects orders from its current publishing partners.

Unit and dollar market shares are calculated based upon orders for comic books, graphic novels, and magazines invoiced and shipped to Diamond customers during any given month, which comprises pre-orders, advance reorders, and reorders, minus any copies that are received back from a title marked as returnable.

Some accounts may use a variety of Point-Of-Sale (POS) tools and other sales systems, while others do not. Sales data from other sources based on a varied set of POS users are limited to specific store performance and may not include data from other industry accounts. POS data are limited to each individual POS system’s user base and do not accurately present a holistic view of the industry.

Premier Publishers are defined by Diamond as Marvel Comics, Image Comics, Dark Horse Comics, IDW Publishing, Dynamite Entertainment, and BOOM! Studios.

Please note that reported quantities on comics marked with an asterisk (*) have been reduced based on an estimate of retailer expected returns that may or may not occur and thus, the title may rank lower on the charts than their actual sales would reflect.

The New Titles Count Chart includes all titles that were invoiced by Diamond to retailers for the first time during the month and is not the official solicited title count for the month. Variant edition comic books and graphic novels at the same price point count as a single SKU. Variant edition comic books, lenticular covers, digital combo packs, and graphic novels at different price points count as separate SKUs for each edition.


MARKET SHARE

PUBLISHER

DOLLAR MARKET SHARE

UNIT MARKET SHARE

MARVEL COMICS

54.14%

61.98%

IMAGE COMICS

10.73%

11.94%

IDW PUBLISHING

6.39%

5.57%

BOOM! STUDIOS

5.19%

5.06%

DARK HORSE COMICS

4.01%

3.71%

DYNAMITE ENTERTAINMENT

3.22%

2.96%

VIZ MEDIA

2.38%

1.02%

DC COMICS

1.46%

-1.19%

VAULT COMICS

1.23%

1.44%

RANDOM HOUSE

0.92%

0.28%

OTHER NON-TOP 10

10.31%

7.22%




NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL

SHIPPED

MARVEL COMICS

77

32

0

109

IMAGE COMICS

40

13

0

53

BOOM! STUDIOS

24

10

0

34

DARK HORSE COMICS

18

12

0

30

KODANSHA COMICS

0

28

0

28

IDW PUBLISHING

17

8

0

25

VIZ MEDIA LLC

0

25

0

25

DYNAMITE

15

4

0

19

VAULT COMICS

16

1

0

17

TITAN COMICS

6

3

0

9

OTHER NON-TOP 10

111

212

28

351

TOTAL

324

348

28

700



TOP 10 GAMES BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

TOME OF BEASTS HC

JUN168476

PAIZO PUBLISHING

2

MARVEL HEROCLIX: GALACTUS PREMIUM COLOSSAL FIGURE

APR208578

NECA

3

PATHFINDER 2ND EDITION: THE LOST OMENS PATHFINDER SOCIETY GUIDE HC

AUG202514

PAIZO PUBLISHING

4

STARFINDER RPG CORE RULEBOOK HC

JUN173371

PAIZO PUBLISHING

5

PATHFINDER FLIP-MAT: BIGGER BASIC

APR158212

PAIZO PUBLISHING

6

MAGIC THE GATHERING TCG: ZENDIKAR RISING COLLECTION BOOSTERS

JUL208186

WIZARDS OF THE COAST

7

MONOPOLY: STAR WARS: THE MANDALORIAN: THE CHILD EDITION BOARD GAME

FEB209140

HASBRO TOY GROUP

8

PATHFINDER 2ND EDITION BESTIARY 2

FEB202896

PAIZO PUBLISHING

9

THE EXPANSE RPG HC

NOV182869

GREEN RONIN PUBLISHING

10

CREATURE CODEX POCKET EDITION

FEB208361

PAIZO PUBLISHING

 


TOP 10 TOYS BY DOLLARS INVOICED

RANK

DESCRIPTION

ITEM CODE

VENDOR

1

ONE-12 COLLECTIVE: DC COMICS: HARLEY QUINN “PLAYING FOR KEEPS” FIGURE

SEP198653

MEZCO TOYS

2

STAR WARS: THE MANDALORIAN MK. 3 SDCC 2020
1/6-SCALE BUST

DEC198807

DIAMOND SELECT TOYS

3

POP! DRAGONBALL Z: KALE & KAULIFLA FUNIMATION EXCLUSIVE VINYL FIGURE 2-PACK

JUN208959

FUNIMATION PRODUCTIONS

4

STAR WARS: THE MANDALORIAN—THE CHILD ANIMATRONIC FIGURE

JAN208735

HASBRO TOY GROUP

5

POP! MARVEL: INFAMOUS IRON MAN HALLOWEEN COMICFEST 2020 VINYL FIGURE

JAN208954

FUNKO

6

MARVEL SELECT: THE THING FIGURE

AUG202102

DIAMOND SELECT TOYS

7

STAR WARS: THE MANDALORIAN MK. 1 1/6-SCALE BUST

FEB202399

DIAMOND SELECT TOYS

8

DC COMICS: BATMAN (HUSH) MAFEX FIGURE

MAY198707

MEDICOM TOY

9

STAR WARS: THE MANDALORIAN: THE CHILD TALKING PLUSH

OCT199143

HASBRO TOY GROUP

10

ONE-12 COLLECTIVE: MARVEL: MAGNETO (MARVEL NOW) EDITION FIGURE

AUG198176

MEZCO TOYS








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