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Articles by Janie Franz

Marketing to Mom (2/1/2005)
Stephanie Azzarone, founder and president of Childīs Play Communications, a public relations firm for toy companies, knows moms. She understands their changing image and how retailers can identify moms in local communities, find their key needs, and create services to draw them into stores.

Make the Most at Toy Fair 2005 (1/1/2005)

Anti-Design and Changing Consumer Culture (1/1/2005)

Moms Reveal Why They Shop at Big Box Retailers over Neighborhood Stores (7/1/2004)
A panel of mothers state why they´ll shop at big box retailers instead of neighborhood stores and what is lacking about both shopping experiences

How to Design and Market Your Store: The Philosophy of Design (7/1/2004)
Drawing from 13 years in the retail and wholesale industries, he stressed three areas: finding your niche; marketing your niche; merchandising your niche

Comic-Con International 2004 (7/1/2004)
Comic-Con International 2004 is the largest comic related merchandise show in the Western hemisphere

2004 International JPMA Show (6/1/2004)
Dallas, Texas was the host city for this year’s International Juvenile Products Manufacturers Association (JPMA) Trade Show, May 3-5

Licensing 2004 International Show (6/1/2004)
The Licensing 2004 International Show in New York City is one of the biggest trade shows of the year

E3Expo: Where To Find Cutting-Edge Electronic Media (5/1/2004)
The Electronic Entertainment Expo (E3Expo) held this May in Los Angeles is not the only place to find the hottest video games

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