While Octopi may look like just another plush toy, but stored in its head is a family dice game and a distinctive treasure. Grippa’s game is Sink or Swim, for two to four players. During a turn, players roll dice and try to score points to collect seashells. Whoever has the most shells at the end of the game wins. "Each Octopi has a unique look, personality, dice game and treasure that support the collectibility value of the item," Steve Hart, co-founder of FunHub Creative, told TDmonthly. Launch date: 2010.