While Octopi may look like just another plush toy, but stored in its head is a family dice game and a distinctive treasure. Grippa’s game is Sink or Swim, for two to four players. During a turn, players roll dice and try to score points to collect seashells. Whoever has the most shells at the end of the game wins. "Each Octopi has a unique look, personality, dice game and treasure that support the collectibility value of the item," Steve Hart, co-founder of FunHub Creative, told TDmonthly. Launch date: 2010.

Each Octopi comes with an easy-to-learn dice game complete with a treasure (all stored in the Octopi head). Dip's game, Doubloon Dippidy, is a faced-paced game in which players try to win all the gold doubloons by being the last person with a doubloon. It is for two to 10 players. "Octopi Games deliver a social play experience along with the collectible value of a plush toy. It’s really the first collectible plush that promotes face-to-face social interaction," Steve Hart, co-founder of FunHub Creative, told TDmonthly. Launch date: 2010.