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Abima by PRETTY UGLY LLCName: Abima
Company: PRETTY UGLY LLC
Age: All Ages
Price: $20
Category: Plush

What Is It?
Abima is part of the award-winning collection of “ugly” plush created by Pretty Ugly. There’s not a whole lot to Abima, but his own story and personality — not to mention his look of bewilderment — make him intriguing.

What We Thought
Uglydolls are fun because they’re unique, and they’re empowering people all over to love and accept something atypical, which is, of course, a cool thing to do and a trend unto itself. Abima and the other dolls boast huggable bodies (cuddly and flat, kind of like a pillow), quality fabric and attractive colors. There are smaller-sized plush and keychains, too, so customers can have their picks.

Why They’ll Want It
In short, Uglydolls are still popular (see TDmonthly’s Top-10 Most-Wanted Plush), so anyone interested in stuffed creatures, home decorating or out-of-the-ordinary gifts should be steered toward Abima. Perhaps the best thing about Uglydolls is that they don’t just belong in the toy box. A contemporary color palette and soft appeal give them just as much ownership on a couch or bookshelf, where they can exude personality all day long. — Julie L. Jones 7/30/07

Learn more about Abima

See other products by PRETTY UGLY LLC



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