The cell phone has many buttons but is designed for easy and fun musical stimulation. Toddlers need only to press one of two large buttons to hear “Old MacDonald,” “Buckle My Shoe” and “Mary Had a Little Lamb.” Launch date: July 2007.

Suitable for ages 18 months and up, this musical toy engages children to complete three different hip-hop nursery rhymes by placing square, triangle and circle LED light up blocks in the right order. The microphone has three buttons that a child can press to emit cool add-in sounds to each song. “Boomer” the boom box has a friendly, fun animated appearance. Nursery rhymes played within are “Hip-Hop Buckle My Shoe,” “Twinkle Twinkle Little Star,” and “Wheels On the Bus.” Launch date: July 2007.

Suitable for ages 6 months and up, this dance mat inspires kids to dance to 36 seconds of nursery rhymes in a hip-hop tempo. The songs are “Bingo,” “Mary Had a Little Lamb” and “Hush Little Baby.” The mat provides seven different spots for the toddlers to step, dance and create their own unique rendition. It provides hours of endless fun and physical activity. Launch date: July 2007.

Every child can be a DJ with his or her own Mix Master Chair. Four numbered light-up buttons deliver cool add-in sounds to the child’s choice of nursery rhyme. When a child sits in the chair and on a yellow note in the seat, all buttons come to life. Kids can create several renditions of each nursery rhyme by pressing three different buttons that light up and provide hours of fun. “Many children love music and dancing to hip-hop, so we have creatively combined great toys with the hip-hop versions of popular nursery rhymes,” said Mathew Knowles, president and CEO of Music World Entertainment, in an August 7, 2007 press release. Launch date: July 2007.

This pretend play set includes everything a child needs to cook a make-believe feast. Included are a large and small pot and pot holder, napkins and napkin holders, pasta spoon, whisk, spatula, skillet with lights and sounds, strainer and more.