Whirled Peas® engages two teams in five challenges where everybody plays every turn. The object of the game is to earn and steal peas and be the winning team to fill its "PeaPod©". At the center of the game is the "PeaKing©" Spinner. He is the brand ambassador and symbolizes the party game atmosphere inherent in Whirled Peas. "The best part about Whirled Peas® is that sales will support our giving-based business model and help us build and grow our foundation, 'The Peas Project©'" Kevin Werntz, president of Peas-Corp, told TDmonthly. Launch date: February 13, 2010.