Seiko's jumping on the Transformers bandwagon with cool, kid-friendly timepieces. Some have magnetic lenticular dials and pop out from the back (Optimus changes to a semi; Bubblebee to a Camero, etc.). Tiffany Carr, product developer at Seiko, explained: “They have great toy value. And my favorite has a twist strap with a red digital display that can turn into four different displays!” If you're gonna show your support for Optimus Prime, or wave Barricade in someone's face, this is a cool way to do it. Suggested retail prices range from $7 to $55, depending on the model.