This set includes an 8" vintage-style pixie elf, a keepsake storage box and a children's picture book with a rhyming story that tells how the elf helps Santa out by watching children's behavior by day and reporting it to Santa at night. The elf is designed to be placed throughout the house during the Christmas season, creating a hide-and-seek activity for the whole family. Launch date: September 2005.
— “Elf on the Shelf is doing really well since we put those out five or six weeks ago,” remarked Janet Gregory, owner of Over the Rainbow Toys in Anchorage, Alaska, in November 2008. “We just brought them in in November. [We] sold 24 last month, and 24 already this month,” Terry Myers, owner of Kaleidoscope Toys in Round Rock, Texas, told TDmonthly.
— In a December 2011 survey about books, 2 out of 12 retailers named Elf on the Shelf their best-seller. "We sold 18 already, in just a couple weeks," Andrea Scartozzi from Hardware Toy Center in Paoli, Pa., told TDmonthly. William Meredith, owner of Learning Express in Cary, N.C., agreed. "Elf on a Shelf is our number one item. It has been for years!" he told TDmonthly.

Where to Buy: Smart Kids Toys; Kazoo Toys; Escapade Direct

Kids can celebrate the magic of Christmas with these collectible figurines straight from An Elf’s Story™. With Chippey, Snowflake, Wordsworth, and Zart, it’s a world of fun for kids looking to have an extravaganzalorious time letting their imaginations run wild. Add Santa Claus (sold separately) to experience the full wonder of the North Pole. Elves stand 3 ¼” tall, and Santa Claus is 5”.

Kids can follow Chippey’s adventures with Taylor McTuttle and his family in this special board book edition of An Elf’s Story™. With eight press-and-play holiday sounds, this interactive, 20-page book is perfect for preschoolers who will love the vivid illustration and easy-to-follow version of the Christmas special that features Chippey, Snowflake, Wordsworth, Zart, and of course, Santa Claus.

For early and emerging readers, this edition of An Elf’s Story™ is a re-telling of the Christmas story featuring the McTuttle family and Chippey, a pixie scout elf sent by Santa from the North Pole. Join Chippey, Snowflake, Wordsworth, and Zart in this heartwarming Christmas tale about believing in the magic of all things Christmas.

This brand new An Elf’s Story ™ 50 page coloring book features scenes from the holiday special, including characters like Chippey, Snowflake, Wordsworth, Zart, Santa Claus, and the entire McTuttle clan. Also includes stickers.

This year, The Claus Couture Collection features a collectible 2012 scout elf skirt. The 2012 style is a white pleated skirt complete with festive red polka dots – perfect for making the ultimate fashion statement this holiday season. For those fashion forward girl elves, this perfectly polka dotted skirt is a brand new must-have. One size fits all.

An Elf’s Story™, the animated Christmas special that premiered on CBS last holiday season, is the first Elf on the Shelf® Christmas special that features cutting edge animation, memorable songs, and a tale about the spirit of the season. Nine-year old Taylor McTuttle has reached a crossroads. Does he believe Santa Claus really knows who is naughty or nice? Does he even believe in Santa Claus anymore? An Elf’s Story™ is the inspirational tale of Chippey, the young scout elf who is assigned by Santa to restore Taylor’s belief in Christmas magic. When the boy breaks the number one Elf on the Shelf rule, Chippey loses his Christmas magic; the entire McTuttle family loses its scout elf, and both Taylor and Chippey lose their self-respect. Through the power of love and forgiveness, both of them learn that true belief cannot be taught. An Elf’s Story™ DVD/Blu-Ray combo pack includes: An Elf’s Story™ 23-minute holiday special; TV trailer; Behind-the-scenes look at the making of An Elf’s Story™; Filmmaker’s commentary; Special Code for website access to Santa's Shipping Yard; and both 2-D and 3-D versions of the movie.

Now available in both girl and boy, these Plushee Pals™ are toy versions of their REAL North Pole scout elf counterparts. Unbelievably soft to the touch and gentle to the cheek, these elves are meant to be held and squeezed at Christmas and all year. Each elf is made of the softest material Santa’s toy makers could find—perfect for a child’s loving arms. The elves are available in both light and dark skin tones, and each comes with a special gift tag attached. Each elf stands 19” tall.

An Elf’s Story™, the animated Christmas special that premiered on CBS last holiday season, is the first Elf on the Shelf® Christmas special that features cutting edge animation, memorable songs, and a tale about the spirit of the season. Nine-year old Taylor McTuttle has reached a crossroads. Does he believe Santa Claus really knows who is naughty or nice? Does he even believe in Santa Claus anymore? An Elf’s Story™ is the inspirational tale of Chippey, the young scout elf who is assigned by Santa to restore Taylor’s belief in Christmas magic. When the boy breaks the number one Elf on the Shelf rule, Chippey loses his Christmas magic; the entire McTuttle family loses its scout elf, and both Taylor and Chippey lose their self-respect. Through the power of love and forgiveness, both of them learn that true belief cannot be taught. Each pack includes: An Elf’s Story ™ 23-minute holiday special; TV trailer; Behind-the-scenes look at the making of An Elf’s Story™; Filmmaker’s commentary; and Special Code for website access to Santa's Shipping Yard.

No More Monsters! A Light In the Night™, created by a mother to comfort her oldest son when he moved to his big boy bed, is a gift set which includes an adorable light-up creature and beautifully illustrated board book. Just one soft press of the tummy emits a bright glow which proves once and for all there’s nothing “going bump in the night.” Each nighttime guardian is available in bubble gum pink, mint green or ice blue. Each gift set includes a Light Up Creature, Children's Board Book, Display Box, and online access (register A Light In the Night online and receive an official "Certificate of Bravery").
Awards: Creative Child Magazine 2010 Preferred Choice Award, Storybooks With Character category

Santa's biggest secret is revealed in The Elf on the Shelf: A Christmas Tradition gift set, with a North Pole pixie-elf (available with light skin or dark skin and dark eyes, as pictured), a hardbound children's book and a keepsake box. Launch date: October 15, 2009.
— Owner Diana Nelson of Kazoo & Co. in Denver told TDmonthly in fall 2009 that her store sells about 36 Elf on the Shelf sets per month.