The Head Snuggler is designed to safely and properly support a child's head and neck while sleeping in a car seat. It provides support from above, which helps keep children in a proper posture to promote better breathing, and thus, more restful sleep. "It's the first head support that provides support from above where it is actually needed, which helps keep children in a proper posture to promote better breathing .... It's pediatrician approved and chiropractors are even using them," Melanie Risdon-Betcher, owner of Melrose Kids Inc., told TDmonthly. The Head Snuggler received a 2009 Mom's Best Award. Launch date: March 27, 2009.