The Big Picture is a socially conscious salute to Uncle Rock’s musical heroes, including 12 original songs and two covers. Known for his rockabilly style and lyricism inspired by Roald Dahl and Shel Silverstein, Uncle Rock offers a musical variety show here with songs about recycling, acceptance of differences and the importance of shopping locally. Publicist Beth Blenz-Clucas of Sugar Mountain PR told TDmonthly, "These songs are fun but also provide food for thought." Launch date: April 13, 2010.
— Jenn Savedge of Mother Nature Network praised the CD for being “socially conscious” but not “sickeningly sweet.” She told fellow parents, “You'll honestly be glad when your kids want to hear it again and again.”
— Jeff Bogle of Out With The Kids was equally impressed by the mellow and more upbeat songs featured on the CD. He proclaimed, “If you’ve never owned an Uncle Rock album before, now is the time to rectify that situation.”