This USB storage device honors Sanrio's 50th anniversary. It is designed to resemble the brand's popular character Chococat.

The Legends of MIMOBOT Series features icons, geniuses, and stars of the human race. Leading off the initiative, and in collaboration with the Albert Einstein Estate, The Hebrew University of Jerusalem, and GreenLight, is the Einstein™ x MIMOBOT line of up to 64GB flash drives. The Einstein™ x MIMOBOT drives come preloaded with bonus Mimory™ and the MimoDesk™ personalization suite of Einstein-themed wallpapers, icons, and avatars. With his signature bushy hair and mustache, Einstein™ MIMOBOT reveals his lighthearted side when you remove his cap, exposing the USB plug and Einstein's playful pose with tongue sticking out. Launch date: 2012.