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February 2012 | Vol. XI - No. 2




Tools:

Watch Toy Videos of the Day (1/30/2012-2/3/2012)


We want you to see the toys we see, so you can determine if they're right for your store! Check this space every weekday to see brief video clips of new and specialty products.

In the spotlight today? Drive your sales with funky tech products like MIMOMICRO™ Card Readers & Drives from mimoco, llc




Wholesale Price: (Log in to view)
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MSRP: $12.95
Age Range: All Ages
Specialty: Yes (as of 2012)
Made in: China
Gender: Boys And Girls
Category: Electronics-Accessories
Electronics



MIMOMICRO™ can be used as a USB flash drive with interchangeable microSD memory cards, and also functions as a microSD card reader to transport data between mobile phones, tablets, e-readers, digital cameras, and mp3 players to one's computer. "MIMOMICRO™ boasts three dimensional sculpted characters and the first in a series of vehicles. MIMOMICRO's cap-free design with flip-out USB plug also includes a built-in keychain and LED indicator light. Measuring a mere 1.6" H x 1.0" W in its compact form factor, MIMOMICRO™ lives up to its name," Clint Weiler, PR for mimoco llc, told TDmonthly. Launch date: March 2012.
ToyDirectory Product ID#: 33536      (added 2/1/2012)
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MSRP: $19.99
Age Range: 8 and up
Specialty: No
Made in: China
Gender: Boys And Girls
Category: Yo-Yos
Interactive
Tween



The three dimensional skill based toy is orbiting to the next level with the Astrojax MX. This version presents the futuristic, aerodynamic SPORT, and the eye catching POP as the first ever Modular Astrojax. What’s this mean? Not only are these two styles vibrant with color, but with a simple pull and click kids can easily change out their mantles, cores, string buds, and strings. Launch date: January 2012.
ToyDirectory Product ID#: 33385      (added 12/29/2011)
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MSRP: $12.99
Age Range: 3 and up
Made in: United States
Gender: Boys And Girls
Category: Plush
Dolls - Accessories
Fashion & Accessories



This two-in-one mini sleeping bag will keep kids' favorite stuffed toys warm and snuggly. Cushy and convertible, these durable sleeping bags serve as a perfect slipcover to keep plush toys ultra cozy and ultra clean. Launch date: November 2011.
ToyDirectory Product ID#: 33272      (added 12/8/2011)
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MSRP: $27.99
Age Range: 9 to 10
Specialty: No
Gender: Boys And Girls
Category: Board Games
General Games
Licensed Products



Dark magic has been performed at Hogwarts! A fellow student has vanished from the famous School of Witchcraft and Wizardry and it is up to the players to solve the mysterious disappearance. Play as Harry, Ron, Hermione, Ginny, Luna or Neville and try to discover WHO did it, WHAT spell or item they used, and WHERE the student was attacked. Was it Draco Malfoy with a Sleeping Draught in the Owlery? Move around Hogwarts making suggestions- but watch out! Wheels on the board actually move to reveal secret passages, hidden staircases, and even the Dark Mark! When players think they've gathered all the facts they need, they go to Dumbledore's office to make their final accusation to win the game.
— As of 12/30/2011 this product had 4.3 out of 5 stars from 15 reviews on ToysRUs.com. Pros: More in depth than original Clue; fun for Harry Potter fans. Cons: Instructions are a bit confusing.
ToyDirectory Product ID#: 33388      (added 12/30/2011)
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MSRP: $17.99
Age Range: 4 to 6
Specialty: No
Gender: Boys
Category: Action Figures
Collectibles
Licensed Products



These highly detailed 3-Inch figures have over 12 points of articulation and capture all the signature characteristics of all three characters. The Super Pack also comes complete with 7 Chaos Emeralds.
— As of 12/30/2011 this product had 4.2 out of 5 stars from 37 reviews on ToysRUs.com. Pros: Unique; detailed; comes with seven emerald accessories. Cons: Not durable (better as a collectible than a playable toy).
ToyDirectory Product ID#: 33390      (added 12/30/2011)
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