Designed to be an ordinary ragdoll, something extraordinary happened and this Bitty Buttons Doll magically came to life on the day her last stitch was sewn. Made from pieces of an Eskimo's scarf and sewn on the first day of winter, Mittens can't help but love the snow. She is always ready to start a snowball fight or go skiing and warms up with delicious hot cocoa and a cozy fire. With her cuddly pet polar bear, Mittens always has a pal ready to play in the snow with her.
— As of 10.25.2010, this product had 5 out of 5 stars from 4 reviews on ToysRUs.com and this product was listed No. 2 in ToysRUs.com's best-selling toys. PROS: Adorable  CONS: Made of hard plastic, not huggable.
— Just before Black Friday, parents complained to the New York Post of a “Cabbage Patch’ like hysteria” over Loopsy.

Unbox 8 surprises, including a sparkly doll with black light surprises with glitter doll is a new character.
Shine the included black light on your doll to reveal black light surprises.
 

Unwrap L.O.L. Surprise!™ balls to find mystery collectibles with every layer: 1st Layer: Secret message [shhh . . .] 2nd Layer: Emoji stickers [so many feels!] 3rd Layer: Baby bottle [heyyyy, it's also a charm] 4th Layer: Pair of kicks [roller skates, cowgirl boots, ballet flats and more] 5th Layer: Outrageous outfits [jumpsuits, tutus, leather jackets, mermaid tails and more] 6th Layer: Fashionable accessories [sunglasses, cat ears, tiaras, oh my!] 7th Layer: … finally! L.O.L. Surprise!™ 3-inch doll—the ultimate surprise! These dolls are fierce, fashion-forward and packed with personality. From rockers to divas to merbabies, L.O.L. Surprise!™ has collectability all rolled up in a ball playset and purse. But the surprise doesn't end there. Feed your doll water with the baby bottle and reveal ANOTHER hidden surprise! "L.O.L. Surprise will be the hottest stocking stuffer this season," said Isaac Larian, CEO of MGA Entertainment. "Children today are obsessed with unboxing, the element of surprise and collectibles. To them, L.O.L. Surprise isn't just another toy. It's an experience, a hidden mystery, a present they can unwrap again and again every day to build their L.O.L. Surprise collection." Collectibles are the kid currency of today where sharing and trading with friends on the playground is like being part of a special club. Not to mention, the accessible price points allow parents to easily get on board with the trend that isn't going anywhere anytime soon. With an MSRP of $7.99, L.O.L. Surprise!™ is perfect for both ordinary and extraordinary occasions. L.O.L. Surprise!™ is THE only collectible that provides the ultimate unboxing experience, bringing the element of surprise with every layer!!

Viviana™ and Valentina™ are Vi and Va™! Two sisters and best friends with their cousins, Felicia™ and Roxxi™. Every day is an adventure and a reason to celebrate the bond of family and friendship.

The interactive Lalaloopsy Silly Hair Star Doll set comes with 6 removable hairstyles that play 6 different songs when placed on Harmony's head. Simply mount her on the dancing stage, press her chest, and watch as she sings, grooves and spins her hair around. Includes 1 doll, 1 stage, 6 hairpieces, 1 rattling pet cat and 1 poster.

The iTikes Map and companion app are jam-packed with great content. The map comes with a smart-pen that recognizes images on the map. Through the eyes of the iDevice camera and technology of Augmented Reality, the map virtually turns into a lifelike playground. Compatible with all iDevices.
Awards: 2012 Dr. Toy 100 Best Toys

Una Verse has a body filled with floating glitter in water. She has white hair with blue streaks and glitter eyes with planet icon, spiral antennas and glitter eyelashes. Includes pet and a glow-in-the dark doll stand, and the package handle becomes an antenna headband.

Kids can play and explore with their mini lalaloopsy dolls in this Mini Lalaloopsy Treehouse Playset as they climb, swing, and pretend in their very own treehouse. This fun hangout includes lots of fun activities, 2 exclusive Lalaloopsy Dolls, 2 Pets, and lots of accessories.
— As of 10/18/2011 this product had 3 out of 5 stars from 11 reviews on ToysRUs.com. Pros: Cute; collectible; lots of details. Cons: Poorly made; expensive.

These Lalaloopsy have silly hair that bends every which way. Now kids can style their Lalaloopsy doll's hair and their pet's tail too. Includes fun hair styling brush, 4 clips and 6 hair beads. Pet has matching bendable tail.
— As of 10/10/2011 this product had 4.8 out of 5 stars from 4 reviews on ToysRUs.com.

The Bitty Buttons are rag dolls that magically come to life, taking on the personalities of the fabrics used to make them. This Bitty Button Doll lives in a colorful, silly world full of magic. Tippy Tumblelina was sewn from a Ballerina's Tutu; she's a girly girl who loves being on stage even though she falls off it every once in a while. Includes pet swan. Full articulated head arms and legs. Shoes and clothes can be removed for fashion play.

Kachooz are an all new collectible line of unique and furry pencil toppers that come with different hair textures and colors. Launching with 36 new characters consisting of 20 different kinds of creatures, Kachooz!™ live in six little groups –  tiny tribe clusters they call Moops. The Moops are Nervous, 2Faced, Highlights, Mohawk, and Punk. Come in packs of two or four.

This durable miniature ferris wheel really spins the Lalaloopsy doll sitting in the swinging teacup seat. This colorful set comes with one Lalaloopsy figurine but can fit up to four. As of 1.06.2011 this product was listed as a best seller in the Dolls & Stuffed Animals category on Toysrus.com. Pros: Colorful; Encourages imaginative play. Cons: Can be difficult for small children to position pieces.

An affordable collection of 18" multicultural dolls that budget minded shoppers will appreciate. These do not have soft bodies and their joints are a little weird, but mostly covered with jeans and such. They come packaged with extra sports clothing and a book/journal that gives the reader background on the doll as well as space to write about themselves. There are plenty of accessories sold separately and an online site where there are games.
Awards:  Oppenheim Toy Portfolio Best Toy Award, Gold Seal, 2010.

Now your child can go shopping with a colorful and sturdy Cozy Cart and put in a favorite toy. Push the cart around just like mom and dad do at the grocery store. The seat is big enough for a 12” doll or plush animal. Ample space in cart for toys and
other small items. Rugged construction lasts for many years. Easy assembly. No batteries required.
Awards: Dr. Toy 100 Best Children's Products - 2010

Moxie Teenz are articulated dolls with interchangeable wigs, realistic glass eyes and stylish fashions and accessories. Melrose has long blonde hair and wears a navy military jacket over a white top and acid-wash jeans. Her outfit is accessorized with a silver hat, belt and handbag, a ring, earrings and black boots.

Moxie Teenz are articulated dolls with interchangeable wigs, realistic glass eyes and stylish fashions and accessories. Tristen has long, dark straight hair and wears a black-and-gray top and red shorts. Her outfit is accessorized with a gray vest, hat and socks, black high-heeled booties, red lace tights, bracelets, earrings and a pink-and-black tote bag.

Lexa, Sasha, Sophina and Avery dolls come wearing outfits that show off their individuality. Avery has long curly blonde hair and wears a pink-and-blue tiered dress over a white short-sleeved top. She comes accessorized with white knee-high socks, pink mary-janes and a cute toy monkey that matches her outfit.

Lexa, Sasha, Sophina and Avery dolls come wearing outfits that show off their individuality. Lexa has long dark wavy hair and wears a pink tiered dress tied at the waist with a blue ribbon. Pink and white striped knee-high socks complete her look.

This doll set features two Moxie Girlz with stylish outfits and accessories and neon-streaked hair. Included are "Best Friends" necklaces for the dolls, and "Best Friends" bracelets for girls to share with a friend.

This doll set features two Moxie Girlz wearing fun outfits girls can color themselves. Also included are two friendship bracelets to share with a friend and accessories to color with washable markers.

Lalaloopsy dolls are 13" rag dolls who magically came to life when their very last stitch was sewn. Spot Splatter Splash has yellow hair styled into pigtails with two red bows. She wears a red-and-white striped top and polka dot petticoat under a white paint-splattered overall jumper. She comes accessorized with white high-top sneakers, striped socks and a matching red-and-white zebra pet.