PRIMO’s VOICE ACTIVATED NIGHT LIGHT WITH MUSIC offers an cuddly bear design with the innovative use of modern sound activation technology with the practicality of a night light. Offers 3 timing options for the lights and music, 2 lighting options and 4 sound options. Trendy parents can choose to have their own recorded voice calm and soothe their child back to sleep via an iPod or CD that is activated when the baby cries – or they can choose a soothing heartbeat, rainforest or programmed music sound to calm the baby. Battery power makes it portable – even a toddler can take it with them to light their path.

The MUSICAL POTTY plays a familiar song to reward children when successfully using the potty. It has a comfortable, ergonomically designed back rest for proper alignment of a child’s back.  A built-in handles in the back rest makes it easy to empty. The child is sanitary, safe and secure. It cleans with soap and water. It is designed for children up to 25 lbs. or 11 Kg.  Made of polypropylene plastic, BPA Free, Phthalate Free.

PRIMO's Ducky Bath and Toy Bag offers baby a unique soft duck shaped cushion that later changes into a toy bag for the bathroom wall. Four suction cups hold the Duck cushion/toy bag in place. Designed for babies 0-9 months of age, the Ducky Bath can be used in single or double sinks, on a table top or in a bathtub. A built-in shower rod hook makes it easy to dry and store the bath. Two large compartments conveniently hold bathing accessories. The Ducky bath has an easy to drain plug. The Duck cushion is machine washable polyester. The Ducky bath is light weight and easy to clean polypropylene plastic.

Sleep and Play Anywhere. PRIMO’s PLAY YARD CABANA is for indoor and outdoor use. It comes complete with a removable sun-proof cabana cover and travel bag. It has waterproof fabric, a padded bottom, is lightweight, comes fully assembled, and is portable. Extra large size offers plenty of play room for up to 2 children. Great for home, park, beach, grandma’s house. For ages Newborn to 3 years. Launch date: February 2012.