Soft, really cute and extra cuddly, these Elephants are full of discovery. As Baby/Toddler plays with them, surprises are revealed everywhere, including crinkly ears, squeaking balance ball, squeaking baby elephant, a discoverable baby safe mirror & hidden 'roller ball' spinning rattle (under the saddle). Parent and child elephants are meant to stay together:  when baby is pulled away, the parent's tail pulls the baby back and vibrates for added excitement & fun. Launch date: July 2012.

Soft, really cute and extra cuddly, these Elephants are full of discovery. As Baby/Toddler plays with them, surprises are revealed everywhere, including crinkly ears, squeaking balance ball, squeaking baby elephant, a discoverable baby safe mirror & hidden 'roller ball' spinning rattle (under the saddle). Parent and child elephants are meant to stay together:  when baby is pulled away, the parent's tail pulls the baby back and vibrates for added excitement & fun. Launch date: July 2012.

Soft, really cute and extra cuddly, these Elephants are full of discovery. As Baby/Toddler plays with them, surprises are revealed everywhere, including crinkly ears, squeaking balance ball, squeaking baby elephant, a discoverable baby safe mirror & hidden 'roller ball' spinning rattle (under the saddle). Parent and child elephants are meant to stay together:  when baby is pulled away, the parent's tail pulls the baby back and vibrates for added excitement & fun. Launch date: July 2012.

Soft, really cute and extra cuddly, these Elephants are full of discovery. As Baby/Toddler plays with them, surprises are revealed everywhere, including crinkly ears, squeaking balance ball, squeaking baby elephant, a discoverable baby safe mirror & hidden 'roller ball' spinning rattle (under the saddle). Parent and child elephants are meant to stay together:  when baby is pulled away, the parent's tail pulls the baby back and vibrates for added excitement & fun. Launch date: July 2012.

Don't tell baby that they are only 1.5 ounces. Edushape's Edu-Weights look like barbells, but are really rattle/shakers designed to stimulate babies and encourage development of their fine/gross motor skills, hand-eye coordination, auditory sensory stimulation and visual stimulation. Specifically designed with high contrast colors, pattern and different textures. For ages 3 months and up. Launch date: June 2012.

Tub-Art Pirate provides great bath/pool time fun and memories. Comes complete with four non-toxic soap crayons, a toddler safe, "What would I look like if I were a Pirate?" Hi-Def mirror and 2 large double sided pirate themed Edu-Foam drawing pads, all of which adhere to tiles when wet. Canyons simply wipes clean with water and is also great for drawing on tile, mirror and glass. Launch date: March 2012.
— As of 09/17/2012 this product had 3 out of 5 stars from 2 reviews on Amazon.com. Pros: The crayons work well; the pirate mirror is a fun accessory. Cons: The foam coloring pieces are very difficult to erase.

This soft and cuddly hippo is loaded with discovery for the young mind. Features attached legs (pull one the other retracts), a teether hand, a baby safe mirrored hand, a peek-a boo silky bellybutton (just got to poke it!) and an ergonomically designed teether tail which encourages gripping. When pulled, it makes Soft Hippo vibrate with excitement. Launch date: July 2012.

Baby Fitness Center. Baby sized innovative products to develop baby's fine and gross motor skills and strengthen core muscles. Includes Edu-Training Mat, Edu-Weights (only 1.5 ounces each), Power Stretch and My First Ball. A perfect gift set or each available separately. Launch date: June 2012.

Edushape's new Rock 'n Table is an adorable play table for two toddlers, but turn it upside down and it instantly converts to a see saw. Brightly colored and extremely sturdy, it is a toddler’s dream for both indoor & outdoor play. Launch date: August 2012.

Made of safe, uniquely shaped, brightly colored and highly textured dense foam, this toy is designed for purposes beyond fun. Made for one or more players, it teaches agility and consequence while developing Fine/Gross Motor Skills, Reasoning, Logic, Hand-Eye Coordination, Socialization, Tactile Sensory Development, Color Matching and is an easy to grasp toy. Highly textured pieces make it easy for small hands, as well as Special Needs hands, to grip. As opposed to toys that ask players to retain balance while removing pieces, this is a stack and balance toy. Launch date: June 2012.

Children use their building skills to create machines, buildings, robots, and more from their imagination. Easy to grasp Magic Brix assist children with fine motor skills, hand-eye coordination, logic, creativity and sensory awareness. Just put two blocks together and apply pressure to connect them. The littlest kids can create houses, vehicles, animals, or whatever their minds dream up.