Let the magnetic stylus be your pen and the bead board be your paper. Use your imagination to draw shapes, letters and pictures, popping individual beads to the surface. Erase with the tip of a finger.
— Dean Smith, owner of JaZams in Princeton, N.J. told TDmonthly in a July 2014 survey that the Free Play Magnatab was their store's best-selling toy.

Nello is a magic object and versatile, open-ended toy that quickly becomes an indispensable accessory for countless play activities, indoors and outdoors. It is a color puzzle, a nesting toy, a marble run, a floating island in the bath or a sand toy at the beach. You can roll, spin and swing the rings, throw and catch them. Use them as targets for games like tiddlywinks or as beautiful props for role and pretend play. Nello is made from high-quality, food-grade HD-PE, 100% recyclable.

Pluï is a charming bath toy that playfully teaches children some basic physical principles. Immerse it in water to fill up and then let it rain. The magic lies in the way you can stop the rain simply by closing the hole on top with a finger. Pluï gently introduces babies and toddlers to water while stimulating their imagination and senses.

This new set of our popular 1-3/8th cubes feature updated colors in 36 pieces, adding a bit of brightness to standard block play.

Let kids' imaginations soar with this gliding toddler plane. The dynamic rolling rubber wheels and spinning front propeller will engage any young pilot.

BIT is the ultimate machine to help children take their first steps in the world of two wheels, run on their own and develop their balance and coordination. BIT features wide wheels to help keep balance and stability, while the ergonomic, innovative handlebars are integrated into the chassis to ensure a good driving position. The handlebars become a convenient carrying grip as well as a hanger in small spaces. Made from curved wood, aluminum and EVA.

Kids can build and create their own optical prism. Kit contains: cardboard tubes, plastic mirror pieces, assorted beads, rhinestones, adhesive paper, foil confetti pieces, craft glue and instructions.

The Plui bath toy is a vinyl sphere with one nozzle at the top and several at the bottom; dunk Plui underwater to fill it, and then watch the “rain” come out. Kids control the flow of water by covering or uncovering the top nozzle.

Find your sea legs with this floating tug boat, with detachable life buoy. Perfect for any skipper’s bath time. Available in Green, Red or Blue. Launch date: January 2012.

Kids writing their first letters will get helpful up, down and sideways instructions via easy-to-follow arrows. A magnetic stylus pulls beads up to create solid lines. Erases with the tip of a finger. Comes in lower case, upper case, and numbers.
— Mike McCollum, owner of Learning Express in Hoover, Ala., told TDmonthly in a November 2011 survey that their best selling educational product is the Magnatab. "Parents like the way children have fun pulling the magnet around," he said.
Watch Video from Toy Fair 2011

This pushable, rollable, graspable vehicle is designed to get young drivers excited. The gracefully curving roof does double-duty as a handle and rubber coated wheels glide smoothly along any path. The Go Car comes in red, blue and green versions.