When The Boyds Collection started the Boyds Bears & Friends line a couple years ago, they intended the bears to be an everyday plush. "The fact that they're as popular with collectors as they are with folks who want a great everyday plush friend thrills us!" said marketing associate Rich Scotti. Bears in this collection have extraordinarily soft fur and large bellies. Displayed here, Coco retains Boyds´s characteristic innocent yet gruff face. The cocoa fur is contrasted with pale paw pads and ribbon.

Ace Berriman isn't one to bluff. This 16" plush fur teddy bear with poly stuffing is a true-blue card playing kind of bear, with a poker face and all. This gold chenille fella wears his lucky poker outfit with a visor and red vest, and he's holding all the cards in this game. Think Ace has a full house? He's poseable, so you can have him holding any hand you want. Launch date: Spring 2007.
— "We have Boyds," said Debbie Hough, buyer for Hartville Collectibles in Hartville, Ohio, when asked by TDmonthly about the best-selling plush in her store.

The Bailey & Friends subdivision of The Boyds Collection has been running now for 11 years and is always a good seller, said marketing associate Rich Scotti. The 8" limited edition plush line is based on the now-retired founder´s kids and their friends. Every season the friends have a different adventure.  Fall Harvest includes: Bailey (gold bear named after the founder´s daughter), Edmund (this rust bear follows Bailey around) and Matt (mocha bear named after the founder´s son).

The Boyds Collection offers the The Boyds Racing Family, a lineup of nine of stock-car racing's most distinguished drivers, including Jimmie Johnson and Kasey Kahne. Here, Boyds honors NASCAR legend Dale Earnhardt Sr. with a plush fully-jointed 16" bear wearing a white firesuit and a black #3 cap. The product is licensed by NASCAR and the drivers they represent.