Available starting this month, this new line of sleek, retro 12" dolls from Jason Wu will be “extremely limited,” the designer told TDmonthly Magazine. That’s good and bad news for collectors, who love Wu’s dolls, but have a hard time finding them. Retailers have to act fast, too. Wu’s dolls are a “very good product, very well made, very well received. They just don't make enough of them,” sighed Susan McDonald, owner of Susan’s Shop of Dolls in Middletown, Md. When she has a Fashion Royal by Wu, it sells immediately, she said. Other retailers don’t even get a chance to carry Integrity. “I do love their dolls, though,” said Anna Marateo, owner of Anna’s Collectibles in Cherry Hill, N.J. “I collect them.” Also available are First Class, Global Babe and Fly Girl.

This blonde Gene doll measures 12.5" tall and can share clothes with other Integrity Toys dolls. She wears a luxurious pale blue gown and comes complete with a doll stand and certificate of authenticity.

This platinum blonde 12" Gene doll is a vision of Hollywood haute couture from the feathered top of her stylish, veiled hat to the toes of her off-white pumps. Her fitted two-piece suit is meticulously tailored and luxuriously draped in a detachable white faux fur collar and matching muff. A white piqué blouse peeps out from under its lace bib and is pinned at the neckline with a "gold" brooch. Her hair is worn in bangs and a short, rolled pageboy. White gloves and a sweet corsage for her fur collar finish the look.

Jolly Jett celebrates the festivities of the winter season. Jett wears a darling cocktail dress with matching headband and shoes (the perfect attire for attending tons of holiday parties) and a pale, dove-gray faux fur jacket to keep her warm as she heads out in the snow. Each Jolly Jett doll comes with a perfectly scaled jingle bell wreath ornament. The doll is approximately 12" tall, articulated for movement, and comes with removeable hands for easy redressing. "Jolly Jett is a fantastic holiday collectible that is appropriate for any aged collector," Carol Roth, business development and PR director for Integrity Toys, told TDmonthly. Launch date: October 15, 2008. THIS LIMITED EDITION DOLL SOLD OUT IN 2008.

Designed for collectors, this 12”, 1:6 scale doll features a highly poseable body and meticulously crafted clothes. A full biography brochure of Lana Turner is included with each doll. Clothes can be shared between the Hollywood and Fashion Royalty collectible doll lines. Launch date: Fall 2008.

These multiethnic 12” fashion dolls are priced just right for little girls. The Modern Living collection features Janay, Alysa and Giselle. Integrity Toys was founded 10 years ago, “because at the time there was a need to provide dolls of color. We did African American, Hispanic and Asian dolls,” Integrity’s president, Percy Newsum, told TDmonthly Magazine. Dolls are sold separately.

Already a legend in India after countless appearances in Bollywood’s most recognizable productions, actress Isha makes her first appearance in Paris after one of her movies made it big on the European market. In her 100 percent pure silk, sari-inspired gown with exclusive embroidery design, Jason Wu-designed Isha seduces collectors with her sensational appeal. In addition to its Fashion Royals line, Integrity also makes play fashion dolls for children, as well as multi-ethnic baby and toddler dolls.