The longer kids look, the more they get fooled. That’s the excitement of optical illusion puzzles — especially when they are as colorful as these. Coins rearrange themselves. Pictures disappear and reappear. Puzzlers’ eyes are deceived, and they must figure out how. There are 82 puzzles in all. It sells for $17.95 in hardcover and $9.95 in paperback.

Gyo Fujikawa has created ten little babies in this rhyming counting book. During each episode, one little baby finds its own bliss (from playing to marmalade smearing) until just one tiny baby is left. The last page reads: One little baby, alone having fun. He became a grownup, and then there were NONE!
— This is one of Gladys Griffin's best-selling books for 2010 at the Main Street Toy Shop in Columbus, Ga.

This 14-page, colorful board book contains four fold-out flaps in the quest to find Pete's Potty. Launch date: May 2010.

Suitable for babies 6 months to a year old, this 7" x 7" book features a teddy bear touching his toes, nose, tummy and more. It's a touch-and-feel book with the highlighted body parts in set apart with some kind of fabric or fur. Launch date: May 2010.

The big animal faces in this soft, cloth book will catch baby’s eye immediately. A sewn-in rattle adds to the fun—shake it to capture, keep, and build baby’s attention span.

Written and illustrated by Sarah Dillard, this picture book welcomes readers to Arugula’s tea party. Everything’s going to be just perfect, because that’s exactly how Arugula likes things. The problem? Perfection is no fun for her guests — they’re too nervous to touch or eat anything. And when someone unexpected arrives, ready to get her party started, Arugula is horrified. Especially when everyone seems to like him better than her. The book features a hedgehog heroine, comic-book style panels, and witty thought balloons. "Arugula is an day-dreaming diva, part Martha Stewart, part Miss Piggy, and all fun," Dillard told TDmonthly. Launch date: February 3, 2009.

Lamb says “maa,” doggie says “woof,” crow says “caw caw”—and baby laughs with joy. The shiny embossed and laminated pictures of animals seem to jump from the page, inviting babies to reach out and touch. As they become more familiar with the book, children will enjoy imitating the sounds each friendly creature makes. Launch date: December 2008.

A set of fifteen colorful 4" x  7-1/4" cards designed to keep babies interested and engaged. Early language will develop as children look, play, and are spoken to. Included is a parent card, which suggests talking points and learning games to play with baby. Launch date: January 2009.

One of the most popular pets—and the animal baby is most likely to know—sounds off in this amusing 6" x 6" foam board book. There are toy dogs; happy ones that look as if a child drew them; and noisy ones making noise. A touch-and-feel fur element at the end of the book enhances the experience. Launch date: June 2008.

"Animal Band" begins innocently enough. The family has left the house, and the house pets are grabbing instruments to play a tune. But soon even the zoo animals are joining in the fun. How far will this animal menagerie go (and how loud will it become)? This colorful, hip picture book, written and illustrated by Christopher Jennings, will have youngsters rock-n-roll’n all day long. 32 pages, hardback. Publication date: March 2008.

Illustrated cards included in this set guide children through each step in creating a complete picture; each new stroke is displayed in a contrasting color. Kids can then flip the card to try drawing the picture from a different perspective or pose. Subjects include fish, dogs, rabbits, snakes and more. Each kit includes 32 double-sided cards, eight colored pencils, a 64-page drawing pad and a pencil sharpener. The box features front magnetic closure. “We have a product that provides great kit components along with a strong, fully realized editorial vision,” Associate Publicist Meaghan E. Finnerty of Sterling Publishing told TDmonthly. Launch date: August 2007.