April 2014 | Vol. XIII - No. 4
Top-10 Most-Wanted Ride-On Toys
With additional reporting by Chris Lundy and Brenda Ruggiero
With warmer weather right around the corner, ride-on toys are a great option for your customers. TDmonthly interviewed specialty retailers in March 2014 to see what their best-selling ride-on toys were. Learn more about their best-selling ride-on toys below, then decide if any would be a good fit for your store.
*No manufacturer paid to be included in this article. All products listed were designated by editorial staff without regard to the company's relationship with TOYDIRECTORY.com/TDmonthly Magazine.
Black T-Bar Steering Maxi Kick Scooter by KICKBOARD USA LLC
Other products from KICKBOARD USA LLC
The maxi kick Scooter is an award-winning, high performance, 3-wheel scooter for kids ages 6-11. Weight limit 120lbs. The Swiss-designed maxi, like its sibling the mini (for kids ages 3-5), has a lean-and-steer mechanism that makes it unique and fun, giving kids the feeling of surfing the sidewalks as they curve and carve. The maxi has an amazingly smooth, quiet ride, even on urban sidewalks and it's light weight, yet exceptionally durable construction is easy for kids and parents alike to see and appreciate.
Awards: 2009 Oppenheim Portfolio's Gold and Platinum Award Seals; Oppenheim SNAP award seal; Toy Report Best Scooter for Kids ages 6-11; NBC Today Show 'Best Toys for Summer 2009.
— Alexander McPherson, toy supervisor at Little Dickens in Lynchburg, Va., told TDmonthly in a March 2013 survey that Kickboards are their best selling ride on toy, especially during Summer and around the holidays.
— Joe Barardoni Jr., owner of Pun's Toys in Bryn Mawr, Pa., told TDmonthly in a March 2014 survey that Kickboard scooters were best-selling ride-on toys.
ToyDirectory Product ID#: 34170 (added 4/30/2012)
Rody Horse by TMI TOYMARKETING INTERNATIONAL INC.
Other products from TMI TOYMARKETING INTERNATIONAL INC.
Gymnic Line’s Rody Horse is a favorite with children to learn balancing and coordination while they hop on it. (A base is available for transforming to a Rocking Rody Horse.) Rody is used in therapy for handicapped children, owing to its softness and ride-on qualities. Made of super-strong, latex-free vinyl, Rody inflates according to the size and weight of a child with a hand or foot pump. The maximum inflated height to “saddle” is 12". Rody is recommended for kids ages 3 and up, with adult supervision.
Awards: A TDmonthly Classics Award for being an all-time favorite toy.
— As of 7/21/2011 this product had 4.5 out of 5 stars from 145 reviews on Amazon.com.
— “We do more Rody Horse [than any other physical fitness toy]. They look like a horse. They’re more unique and kids love them,” said Jenny Goodlund, manager of JT Puffin’s in Madison, Wis.
— Jennifer Blacklock, sales and marketing representative for Toymarketing International, told TDmonthly, “Even though the Rody is for 2- to 4-year-olds, my 7-year-old rides it and loves it. He plays games with it with his little brother. It’s just a really good toy that teaches balance and coordination. It’s fun exercise — what we need more of in this society today.”
ToyDirectory Product ID#: 6701 (added 1/25/2006)
Rody Horse - Yellow by TMI TOYMARKETING INTERNATIONAL INC.
Other products from TMI TOYMARKETING INTERNATIONAL INC.
Designed to help young children learn balance and coordination, the inflatable Rody Horse is made of strong, latex-free vinyl. Its ride-on qualities and softness make it suitable for therapy, too.
— “The Rody is good for little guys — definitely No. 1 there,” Linda Hamm, owner of Early Work Toy Station in Petaluma, Calif., told TDmonthly in spring 2009 of the top-selling ride-on toys in her store.
— “People love them for the age range,” added Lauren Obenour, manager of Green Frog Toys in Portland, Ore., noting that Rody’s high weight limit contributes to its status as a customer favorite. It’s been a best seller for a year at Pufferbellies in Staunton, Va., Co-owner Susan Blanton in fall 2009.
— Of 60 retailers surveyed in March 2009, seven named the Rody Horse as a best-selling ride-on. Three of 64 retailers named Rody as a top-selling infant and toddler toy in March 2009.
Where to buy:
ToyDirectory Product ID#: 23041 (added 3/27/2009)
The KaZAM provides an alternative way to learn to ride a pedaled bicycle based on the concept of balance first, pedal last. It is a training bicycle that assists children to balance, increase coordination and ultimately ride a traditional bicycle for the first time with confidence. "This customized toddler bicycle has the steering and balancing challenges of a traditional bicycle but it has no pedals, chain or training wheels. Unlike all the competitors on the market, there is no more awkwardness with where to put your feet when gliding and cruising on a run bike — the KaZAM is uniquely designed with a foot rest area thereby making the transition onto a pedaled bicycle quicker and seamless! Because of its unique patented footrest and design, KaZAM appeals instantly to children and their parents," John Lugo, partner at KaZAM, told TDmonthly. Launch date: November 15, 2008.
Awards: Dr. Toy 100 Best Children's Products - 2010
— "All colors are great,"Kate Tanner, owner of Kidstop Toys, told TDmonthly at Toy Fair 2010.
— Glisyn Lewis Jarrells, manager of Imaginations Toy & Furniture Colo. in Blacksburg, Va., told TDmonthly in a March 2013 survey that they sell around 10 Kazam balance bikes during the warm-weather months.
— In a July 2013 survey Diana Nelson, owner of Kazoo Toys in Denver, Colo., told TDmonthly that Kazam balance bikes are her store's overall best-selling toy.
ToyDirectory Product ID#: 24276 (added 6/29/2009)
The Spooner is a balance trainer that simulates board maneuvers associated with surfing, skateboarding and snowboarding but not limited to that. The Spooner helps to develop flexibility and strength in the legs as well as creating a better center of balance. The Spooner is a core trainer, a stabilizer and a pasteurizer because of the ability to work the muscles closest to the spine. Also, it's loads of fun and can be done on any surface indoors or out. Made of H.D.P.E. it is unbreakable. Our guarantee is "You break it, we replace it." Made by Hand in the USA. Launch date: 2006.
— In a March 2012 survey about outdoor toys, two out of 12 retailers told TDmonthly that Spooner Boards were among their best sellers.
— In a March 2012 survey, Chris Lowe, owner of Beanhead Toys in Sandy Springs, Ga., told TDmonthly that Spoonerboards were one of her best selling ride-on toys.
— Alexander McPherson, toy supervisor at Little Dickens in Lynchburg, Va., told TDmonthly in a March 2013 survey that Spooner Boards are their best selling item - they sell about 114 each year, with sales of the item concentrated in 4th quarter.
ToyDirectory Product ID#: 23177 (added 4/7/2009)
This sleek ride-on is fueled by cambering motion — the rider pushing his or her legs against the front bar, to the left and right. It has a hand brake and features an extendable design to host riders up to 6' tall. Maximum recommended weight is 150 lbs.
— Learning Tree Toys, Games & Books in Oklahoma City, Okla., sells about a dozen EzyRollers per month, Owner Patti Tepper-Rasmussen told TDmonthly in fall 2009.
— Jackie Roy, owner of Learning Resources Toy Magic in Fort Walton Beach, Fla., told TDmonthly in late 2009 that she brought in five EzyRollers on trial on sold out in a week and a half.
— Two of 37 specialty retailers cited the EzyRoller as a top-selling ride-on in spring 2010. “The EzyRoller, by far, continues to be the best,” Christine Osborne of Wonder Works in Charleston, S.C., told TDmonthly in March 2010, reporting sales of a couple dozen per month.
Past Videos: WTHRA 2008
ToyDirectory Product ID#: 25944 (added 11/3/2009)
Four-wheel drive takes on new meaning with this foot-powered rider. Encourage lots of short rides to develop muscle strength and balance. As your child gains more power and confidence, increase the wheel time and distance.
Awards: 2013 - Oppenheim Toy Portfolio - Gold
— Diane Gervais, owner of Amato's Toy & Hobby in Middletown, Conn., told TDmonthly in a March 2014 survey that Hape ride-ons were best-selling ride-on toys.
ToyDirectory Product ID#: 36658 (added 3/31/2014)
Pewi is an innovative walker/ride-on for the toddler market. Designed for children as young as nine months old, and as a child grows with the Pewi, it transitions into a foot to floor ride-on. With specially designed caster wheels, the Pewi ensures a quiet smooth ride that is suitable for indoor and outdoor play. As a ride-on a child can easily move the Pewi in any direction. The Pewi is designed to help develop early stage balance and motor skills. For ages 9-24 months. Available in 3 colors – Red, Pink and Blue.
— Michael Ziegenhagen, owner of Playmatters in Avon, Ohio, told TDmonthly in a March 2014 survey that the Pewi was a best-selling outdoor toy.
ToyDirectory Product ID#: 30579 (added 9/15/2010)
The Original PlasmaCar continues to intrigue and fascinate. Powered by kid power; no batteries, gears, or pedals needed. Just sit, put your feet up, and turn the steering wheel to propel yourself forward. The patented safety seat design places riders in a safe, comfortable position and minimizes tipping. Moves up to 6 mph on any smooth, flat surface. Supports up to 220 lbs. Visit www.plasmacar.com to see all the wonderful colors available.
— In a March 2015 survey, two out of 10 retailers told TDmonthly that Plasmacar is a best-selling outdoor toy.
— As of 05/13/2011 this product had 4.5 out of 5 stars from 122 reviews on Amazon.com. Cons: Does not work well on surfaces that aren't completely smooth.
— This top-seller in specialty stores earned a TDmonthly Top Toy 2007 award for its distinctive aerodynamic design and ease-of-use. TDmonthly believes it has the potential to become a classic due to its fresh, contemporary appeal and application in a child’s formative years.
Awards: 2012 Parents Choice Awards Recommended, 2009 Green Parents List Check Mark, 2009 DisneyFamily.com Top Action Figures and Toys for Toddlers, 2009+2008+2005 The National Parenting Centre Seal of Approval, 2008 iParenting Media Toy Award, 2008 Fat Brain Toy Award Active Play, 2006 TIA Outdoor Toy of the Year - Specialty Toy of the Year, 2006 Oppenheim Toy Portfolio Platinum Award, 2005 Oppenheim Toy Portfolio Gold Seal Award, 2005 Dr. Toy Best Vacation Products, 2005 Creative Child Seal of Excellence, 2001 International Patent Fair, Hong Kong Gold Medal
ToyDirectory Product ID#: 3829 (added 6/28/2005)
Multi-award winning and multi-directional Wheely Bugs, distributed in the United States by Prince Lionheart, go backward, forward, sideways and 'round and 'round. These ride-on bugs have a magical mind of their own. Their bodies have a padded layer of sponge, which is covered with a tough polyurethane skin that can easily be wiped clean. Handmade and crafted from the highest quality materials, Wheely Bug features multi-directional casters and unlimited mobility on all level surfaces. “The fact that the Wheely Bug is multi-directional, encourages gross motor skills and at the same time is heaps of fun,” explains its appeal, said Sarah Eastman, sales and marketing associate at Prince Lionheart. “In addition,” she continued, “this is a great product for the specialty market because it is handmade and beautifully crafted. Now moms can let their kids play with bugs, worry-free.”
― Wheely Bug was a Toy Fair favorite spotted by Terry Myers, owner of Kaleidoscope Toys in Round Rock, Texas. It was voted Toy of the Year in BabyTalk's Dec. 2006/Jan. 2007 issue and received the 2007 Silver Award for Best Baby & Infant Product in The Netherlands.
— This handmade Australian toy earns gold stars for everything — wooden base, sturdy construction, simple design, adorable themes, easy-to-clean seat, multi-directional motion and two size options — all adding up to its receipt of a TDmonthly Top Toy 2007 award.
— Two of 60 retailers in a March 2009 survey listed Prince Lionheart Wheely Bugs as a best-selling ride-in in their stores. The Wheely Bug was a best seller at Golden Apple Learning Store in Pleasanton, Calif., in summer 2009.
ToyDirectory Product ID#: 10241 (added 11/27/2006)
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Writer's Bio: Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Editorial Director of TDmonthly Magazine. Read more articles by this author
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