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September 2015 | Vol. XIV - No. 9
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Top-10 Best-Selling Toys Overall


With additional reporting by Chris Lundy and Brenda Ruggiero

In August 2015, TDmonthly Magazine interviewed retailers to find out about their best-selling toys across all categories. From ride-on toys to plush, there are the products that are flying off retailers' shelves.

*No manufacturer paid to be included in this list. All products listed were designated by editorial staff without regard to the company's relationship with TOYDIRECTORY.com/TDmonthly Magazine.






This scooter has 120mm wheels and ABEC5 bearings for a smooth ride and high speed. It weighs 6.4 lbs. and can hold a rider up to 220 lbs. Measurements are 27” x 38” x 13” (unfolded) and 26” x 10” x 4” (folded).
—    “It's perfect for the age group with the bigger wheels and [the] construction is stellar, and it's responsive. It's a medium price point, retails for $80, so it's not something that sells all the time, but does well. This is the time that will start picking up,” Eric Masoncup, owner of Gepetto’s Toy Box in Oak Park, Ill., told TDmonthly in March 2010.
— In early summer 2010, Brooke Andrews, owner of Millers Toys in Mamoraneck, N.Y., cited sales of 18 Micro Scooters a month.
ToyDirectory Product ID#: 27799      (added 3/30/2010)
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MSRP: $10.95
Gender: Boys And Girls
Category: Gifts
Science & Nature
Novelties



Deep black with subtle green sparkles, this slightly stiffer Thinking Putty has a mind of its own. Near a powerful magnet it comes alive! Strong enough to defy gravity. It can even lift tacks and paperclips on its own after charging in a magnetic field. One would be mesmerized by the invisible forces at play.
— Candace Gooch, owner of At Once All Agog in Limerick, Maine, told TDmonthly in July 2010 that this product is one of her top-three best sellers. She cited sales of 12 in the last month and three in the last week.
— In a late Summer 2012 survey, three out of 12 retailers said Crazy Aaron's Thinking Putty was their bestselling novelty item. Richard Gibson, owner of Learning Express of Newton in Newton, Mass., told TDmonthly that the putty brings in $5-6,000 a year, and "the best is the magnetic one."
— In a Fall 2013 survey, three out of 12 retailers told TDmonthly that Crazy Aaron's Thinking Putty was their best-selling novelty toy.
ToyDirectory Product ID#: 26128      (added 11/19/2009)
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MSRP: $2.99
Age Range: 3 and up
Specialty: Yes (as of 2012)
Gender: Boys And Girls
Category: Construction
Collectibles
General Toys



Each of the 16 all-new minifigures come in a sealed "mystery" bag, so kids never know which minifigure they might get. And each minifigure has its own special accessories, display plate and collector's leaflet. Series 7 includes: Aztec Warrior, Evil Knight, Galaxy Patrol, Jungle Boy, Viking Woman, Ocean King, Grandma Visitor, Rocker Girl, Tennis Ace, Computer Programmer, Bride, Swimming Champion, Daredevil, Bunny Suit Guy, Hippie and Bagpiper.
— In a Summer 2012 survey, Deran Muckjian, owner of Catch a Falling Star in Lexington, Mass., told TDmonthly that "Lego continually sells really well, across the board, for boy gifts," and that the LEGO minifigures were an overall best seller.
— In a late Summer 2012 survey, two out of 12 retailers said that LEGO minifigures were one of their bestselling novelty items.
— In a July 2013 survey, two out of 12 retailers told TDmonthly that  LEGO minifigs are their best-selling toy.
ToyDirectory Product ID#: 34777      (added 8/3/2012)
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MSRP: $19.99
Age Range: 1 and up
Specialty: Yes (as of 2014)
Gender: Boys And Girls
Category: Arts & Crafts
Kits
General Toys



From glittery pop tabs to yards of printed ribbons, create your uniquely-you accessories to sparkle up your style. Includes glitter and silver colored pop tabs, ribbons, headbands, toggle claps, glue and rhinestones. With 100+ pieces to choose from, you can create the perfect accessory to pop with any outfit
— In an October 2014 survey, two out of 10 retailers told TDmonthly that Sparkle Pop Jewelry was their best-selling jewelry item.
ToyDirectory Product ID#: 36994      (added 10/30/2014)
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MSRP: $22.00
Age Range: 9 and up
Specialty: Yes (as of 2012)
Made in: China; Europe
SKU or Item #: 030955263076
Gender: Boys And Girls
Category: Wooden Toys
Outdoor Fun
Educational



The Tribute Kendama is a Japanese wooden skill toy that challenges hand-eye coordination, focus, balance, and creativity. Enjoyed by millions in Japan, its only recently been introduced into the USA thanks to KendamaUSA. " It is the only Kendama designed so that the cups can never fall off the handle, which is the #1 customer complaint with copy-cat brands," Jeremy Stephenson, president of Kendama USA, told TDmonthly. Launch date: January 2007.
Awards: 2012 ASTRA Toy of the Year Award Nominee
— David Castillo, vice president of The Red Balloon Toy Store in Salt Lake City, Utah, told TDmonthly in a November 2014 survey that Kendamas, especially ones from Kendama USA, are one of their store's best-selling toys.
ToyDirectory Product ID#: 33599      (added 2/8/2012)
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MSRP: $19.99
Age Range: 5 and up
Target Age Range: 6 to 8
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: 00480
Launch Date: June 2011
Gender: Boys And Girls
Category: Wooden Toys
Eco-Friendly
Family Games



Fastrack is an all-new kind of sports game. It consists of a wooden tray with an elastic band across each end and a bridge in the middle with a slot opening. Each side starts with 5 wooden disks. Using the elastic cord, players must be quick and aim well to be the first to send all of the disks zooming across to the other side. The first to successfully clear all 10 disks to the opponent's side wins the round. "Fastrack is high quality, eco-friendly, durable and made of wood," Nicole Britton from Blue Orange Games told TDmonthly. Launch date: June 2011.
Awards: 2011 Dr. Toy's Best Green Product; 2011 ASTRA Best Toys for Kids
— In a July 2014 survey, one out of 14 retailers told TDmonthly that Fastrack was their store's best-selling toy.
ToyDirectory Product ID#: 31974      (added 3/22/2011)
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MSRP: $15.00
Age Range: 3 and up
Gender: Boys And Girls
Category: Rockets
Outdoor Fun



As a creative, educational action toy, it’s loads of fun — kids jump on the air bladder to launch a 9" all-foam rocket into the air. The Junior Stomp Rocket is used by science teachers to help children learn about trajectory, force and motion. It is also valued by psychologists, physical therapists, special-ed teachers and parents of children with special needs. “Stomp Rockets are recognized for their positive contribution to the lives of millions of children and adults around the world,” Frank Reed, of D & L Company, told TDmonthly. Awards: Top Toy of the Year 2005, Creative Child Magazine; Excellent Product 2005, iParenting Media.
— “Our top selling flying toy is The Stomp Rocket Jr.,” confirmed Sallie Kashiwa, manager of Timbuk Toys in Denver, in October 2008. “We go through about four cases (40) a month.”
— Six of 68 retailers said in fall 2008 that the Stomp Rocket is their best-selling flying toy. Holly Anvers, manager of Ages & Stages Toy Box in Golden, Colo., cited sales of about 40 units per month in late fall 2009.
— Eighteen percent of 38 specialty retailers named Stomp Rockets an overall best-selling toy in July 2010. Scott Loveless, owner of Toys That Teach in Bothell, Wash., told TDmonthly in summer 2010 that his store sells “somewhere along the lines of 40 to 60” Stomp Rockets each month. “Stomp Rockets … are always a summer favorite.”
— In autumn 2010, Marc Holcomb, owner of Toys & Co. In Greensboro, S.C., said he sold approximately 50 per month per store. “It's our #1 gift item,'' he told TDmonthly.
ToyDirectory Product ID#: 1089
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MSRP: $8.00
Age Range: 3 and up
Gender: Boys And Girls
Category: Plush
Animal Figures



This Beanie plush line from Ty features 8” characters and includes such favorites as a penguin, a panda, a koala, a monkey, a frog, and a Husky dog.
— As of 05/13/2011 this product had 4.5 out of 5 stars from 8 reviews on Amazon.com. Cons: According to the user, the smile was crooked and the toy was taller and thinner than depicted, rendering it less adorable.
— Beanie Boos were popular sellers at My Club Tabby in Lake Charles, La., in March 2010, Owner Natalie Comeaux told TDmonthly.
— In a May 2012 survey, two out of 11 retailers said that TY Beanie Boos were their best sellers in the Plush and Puppets category. John Taylor, owner of O.P. Taylor's in Brevard, N.C., told TDmonthly that they sell 48 TY Beanie Boos each month.
ToyDirectory Product ID#: 27725      (added 3/25/2010)
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Specialty: Yes (as of 2015)
Gender: Boys And Girls
Category: Puzzles & Skill
Licensed Products
General Toys



Three really bright and colourful Disney Frozen jigsaw puzzles for fans everywhere to enjoy! Each of the puzzles features key characters from the popular Disney Movie. Each puzzle is cut to 49 pieces. The puzzles are marked on the reverse with a different pattern, so that puzzle pieces can be readily sorted before being assembled Puzzles are an excellent way to encourage your child’s observation, imagination and communication skills. Ask questions about the picture or get your child to talk about the picture – for example ask them to name the characters, what they think is happening, and even what some of the characters are saying. Ravensburger Puzzles are easily identified by the "blue triangle" logo.
ToyDirectory Product ID#: 37372      (added 8/3/2015)
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MSRP: $24.95
Age Range: 3 and up
Specialty: Yes (as of 2013)
Gender: Boys And Girls
Category: General Toys
Construction



Apply pressure to two Squigz. Air rushes out and the fun rushes in! Connecting to each other and to any solid, non-porous surface - Squigz are a species all their own. They flex. They stick. They suck people into creativity. Once they take hold, it takes some pull to separate them. When Squigz POP! in protest - you’ll have to admit… your hands and ears are shamelessly delighted!
— Jenni Mallory, manager of Magic Box LTD in New Orleans, La., told TDmonthly in a March 2014 survey that Squigz was a best-selling product.
— David Castillo, vice president of The Red Balloon Toy Store in Salt Lake City, Utah, told TDmonthly in a November 2014 survey that Squigz from Fat Brain Toys is one of their store's best-selling toys.


Where to buy:
NORTH EAST
NORTH WEST
ToyDirectory Product ID#: 36420      (added 12/4/2013)
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Justina HuddlestonWriter's Bio: Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Editorial Director of TDmonthly Magazine. Read more articles by this author

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