TDmonthly: Toy Fair 2010 Coverage - Feb 14th to 17th - Special Live Coverage - Hot Toys from Toy Fair 2010
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See TDmonthly Magazine's daily Toy Fair briefs on the hot mass-market products hitting shelves in 2010. Will anything challenge Cepia's Zhu Zhu Pets?



Products from Day 1

Name: Scrabble Flash Cubes
Company: HASBRO INC.
Other products by HASBRO INC.
MSRP: $29.99
Age: 8 and up
Gender: Boys And Girls
Category: General Games

ToyDirectory Product ID#: 27022

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This single-player game puts the classic Scrabble game on the move, as the player shuffles and slides electronic letter tiles to form words within a minute. Equipped with Smart Tile Technology, Scrabble Flash Cubes reads words once the tiles are in place and keeps score accordingly. Launch date: Fall 2010. 2/11/2010




Name: Spy Video TRAKR
Company: WILD PLANET
Other products by WILD PLANET
MSRP: $120
Age: 8 and up
Gender: Boys And Girls
Category: Electronics

ToyDirectory Product ID#: 27024

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This app-enabled, remote-controlled vehicle has video capability and features live transmission of video and audio to a color LCD panel and speaker on the remote. It comes preloaded with applications but can also be connected to a computer through a USB so that owners can create or modify apps online. It includes an SD card slot for recording, a speaker and microphone, and a software development kit for programming usage. Launch date: Fall 2010. 2/11/2010



Name: Crayola Dry-Erase Crayons
Company: CRAYOLA LLC
Other products by CRAYOLA LLC
MSRP: $4.99
Age: 5 and up
Gender: Boys And Girls
Category: Arts & Crafts

ToyDirectory Product ID#: 27025

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Each bright crayon in this eight-pack can be used on a dry-erase surface and is said to erase cleanly and not dry out. The pack, which comes with an eraser mitt and crayon sharpener, includes red, orange, yellow, green, blue, purple, brown and black shades. Launch date: 2010. 2/11/2010




Name: Zhu Zhu Pets Hamster Babies
Company: ENTERTAINMENT EARTH INC.
Other products by ENTERTAINMENT EARTH INC.
MSRP: $9.99
Age: 6 and up
Gender: Boys And Girls
Category: General Toys
Watch the Zhu Zhu Pets Hamster Babies Video Watch Video Now
ToyDirectory Product ID#: 27045

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Zhu Zhu Pets are designed as the world's first realistic, interactive, plush and artificially intelligent hamsters that actually talk and move around in their own playsets. This case of six individually packaged figures includes (subject to change): Baby Cakes, Peanut, Butter Cheeks, Pumkin, Muffin and Snickle Fritz. Launch date: February 2010. 2/11/2010



Name: Puppy Tweets
Company: MATTEL INC.
Other products by MATTEL INC.
MSRP: $29.99
Gender: Boys And Girls
Category: Electronics

ToyDirectory Product ID#: 27071

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Now the family dog can join in on all the fun of Twitter. This high-tech attachment for a dog's collar detects the canine's barks and movements and translates those actions into pre-programmed tweets broadcast via Twitter. There are hundreds of possibilities of what Fido could "say," from commenting on catching his tail to begging his owner to come home soon. Puppy Tweets comes with a USB connector for the computer; the owner simply downloads software off the Internet and establishes a Twitter account for the dog. Launch date: Fall 2010. 2/12/2010




Name: Dance Star Mickey Mouse
Company: FISHER-PRICE INC.
Other products by FISHER-PRICE INC.
MSRP: $69.99
Gender: Boys And Girls
Category: Interactive

ToyDirectory Product ID#: 27084

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Cartoon star. Theme park mascot. Worldwide icon. Dance star? Mickey Mouse takes on a new role with FISHER-PRICE’s new Dance Star Mickey Mouse. The interactive toy is quite an accomplished dancer, able to switch between Soul, Techno, Disco, and Latin dancing styles. Interactive activities, walking, and talking are also a part of this playful rodent’s repertoire.
Awards:  2010 Oppenheim Toy Portfolio Best Toy Award, Platinum.
— As of 1.07.2011 this product had 5 out of 5 stars on Walmart.com and was the #12 bestselling item in the Dolls & Dollhouses category. Pros: Multiple songs; interactive. Cons: Possibly too fragile for very young children. 2/14/2010



Name: Mr. Potato Head Iron Man 2 Tony Starch
Company: PLAYSKOOL
Other products by PLAYSKOOL
MSRP: $12.99
Age: 2 and up
Gender: Boys
Category: Licensed Products

ToyDirectory Product ID#: 27085

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HASBRO follows up its Star Wars Darth Tater and Transformers Optimash Prime with Tony Starch, the Iron Man 2 version of Mr. Potato Head. The armored spud includes Iron Man boot, helmet, and chestplate pieces based on their appearance in the second movie. The toy also includes classic Mr. Potato Head nose, arms, and eyes to create more looks. 2/14/2010




Name: Monster 4
Company: LEGO
Other products by LEGO
MSRP: $14.99
Age: 7 and up
Gender: Boys And Girls
Category: Board Games

ToyDirectory Product ID#: 27086

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As part of LEGO’s entry into the board game category, Monster 4 combines the strategy and play of a game with the building and rebuilding of LEGO. In this game, players take control of and attempt to line up monsters, including werewolves and skeletons. Once children have mastered the basic game, they can use the included LEGO elements or bricks from their own collection to change the dice, board, and rules for endless gameplay possibilities. Launch date: March 2010 2/14/2010



Name: Barbie Video Girl Doll
Company: MATTEL INC.
Other products by MATTEL INC.
MSRP: $50.00
Age: 5 and up
Gender: Girls
Category: Dolls

ToyDirectory Product ID#: 27087

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MATTEL’s Barbie Video Girl Doll promises to show girls the world through Barbie’s eyes via a video camera built inside the doll. Barbie’s necklace hides a camera lens while her back holds a color LCD screen capable of replaying video shot with the doll. Beyond simply shooting video, girls can edit the audio and visual elements of their videos with software downloaded from the Barbie website. Launch date: July 2010 2/14/2010




Name: Imaginext Bigfoot the Monster
Company: FISHER-PRICE INC.
Other products by FISHER-PRICE INC.
MSRP: $99.99
Age: 3 to 8
Gender: Boys
Category: Remote Controlled

ToyDirectory Product ID#: 27088

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FISHER-PRICE follows up its remote controlled Imaginext Spike the Ultra Dinosaur with the elusive yet irresistible Imaginext Bigfoot the Monster. Kids command Bigfoot with a foot-shaped remote, making him walk, flip, and express emotions. With just the press of a button, Bigfoot roars, snores, talks, eats, works out, and throws his ball. Launch date: June 2010.
— As of 1.07.2011 this product had 4.5 out of 5 stars on Target.com and was listed as one of the site's bestsellers. Pros: Durable; Interactive; Entertaining. 2/14/2010



Name: Red Rover
Company: MATTEL INC.
Other products by MATTEL INC.
MSRP: $19.99
Age: 5 and up
Gender: Boys And Girls
Category: General Games

ToyDirectory Product ID#: 27089

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Red Rover by MATTEL will have preschoolers laughing, running, and thinking as they try to help the titular pup. The game includes 12 bones, featuring shapes, numbers, letters, and colors, to be hidden around the room. Red Rover requests certain bones, and it is up to kids to rush around the room to find the proper bones. Preschoolers flex their bodies and minds as they rush to feed Red Rover before the other players. Launch date: July 2010. 2/14/2010







Products from Day 2

Name: Mighty Morphin Power Rangers – Deluxe Mix & Morph Titanus Base
Company: BANDAI AMERICA INC.
Other products by BANDAI AMERICA INC.
MSRP: $32.99
Age: 4 and up
Gender: Boys
Category: Action Figures

ToyDirectory Product ID#: 27097

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Power Rangers returns to its roots in 2010 with BANDAI’s toy line based on the original Mighty Morphin Power Rangers. The Deluxe Mix & Morph Titanus Base lets kids create custom Power Rangers and Megazord robots by mixing, matching, and morphing parts from Titanus and the four exclusive translucent Ranger figures. The Titanus Base can also combine with other Power Ranger toys to recreate the action from the television show. 2/15/2010



Name: Transformers Battle Ops Bumblebee
Company: HASBRO INC.
Other products by HASBRO INC.
MSRP: $59.99
Age: 5 and up
Gender: Boys
Category: Action Figures

ToyDirectory Product ID#: 27098

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The 2010 Transformers product offerings bridge the gap between 2009’s “Revenge of the Fallen” film and the next film’s release in 2011. HASBRO’s Battle Ops Bumblebee brings the films’ star to life with electronic lights and sounds. Kids can choose between Battle and Guardian modes to experience new actions and features. Launch date: Fall 2010. 2/15/2010




Name: Sid the Science Kid – Sid's Super Fab Lab Science Kit
Company: HASBRO INC.
Other products by HASBRO INC.
MSRP: $29.99
Age: 3 and up
Gender: Boys And Girls
Category: Educational

ToyDirectory Product ID#: 27099

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Sid the Science Kid, from PBS Kids and the Jim Henson Company, focuses on the inquisitive Sid as he explores the world and learns basic science concepts. The travel ready Super Fab Lab Science Kit to ask questions about the natural world, just like Sid. A real microscope, a scale, and sample specimens provide everything a child needs to start their own exploration. Launch date: Fall 2010. 2/15/2010



Name: Alphie Learning Pal
Company: HASBRO INC.
Other products by HASBRO INC.
MSRP: $39.99
Age: 3 and up
Gender: Boys And Girls
Category: Electronics

ToyDirectory Product ID#: 27100

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More than 30 years after his original introduction, Alphie robot is making a comeback. The educational robot has been updated with an LCD screen face and childlike voice to give Alphie more personality. With 350 questions and challenges included on 30 cards, Alphie teaches children counting, matching, rhyming and more. Launch date: Fall 2010.
—As of 10.25.2010, this product had 4.5 out of 5 stars from 25 reviews on Amazon.com and was No. 6 on the top 100 best-selling toys and games. PROS: Fun and educational. CONS: Cards can be bent and become unusable. 2/15/2010




Name: U-Build Mouse Trap Game
Company: HASBRO INC.
Other products by HASBRO INC.
MSRP: $19.99
Age: 6 and up
Gender: Boys And Girls
Category: Board Games

ToyDirectory Product ID#: 27101

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Customization is an emerging trend for board games in 2010, with LEGO’s launch of its game line and HASBRO’s U-Build Games. U-Build Mouse Trap puts a space age spin on Mouse Trap by sending the mice into orbit in search of the fabled moon made of cheese. Kids can move U-Build cheese bricks around the board to, as the saying goes, build a better mouse trap. Launch date: Fall 2010. 2/15/2010



Name: FLiP animated e-reader for children
Company: VTECH
Other products by VTECH
MSRP: $59.99
Age: 3 to 7
Gender: Boys And Girls
Category: Electronics

ToyDirectory Product ID#: 27102

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Move over Kindle, there is a new e-reader in town. VTech’s FLiP is billed as an animated e-reader for children. Unlike other e-readers, the FLiP’s features were designed with kids in mind. The unit itself features bright colors and large buttons. Like other e-readers, FLiP can download books, but FLiP’s library includes kid friendly titles like Shrek and Dora the Explorer. The stories include animation, interactive games, and definitions of words, features intended to make reading fun and educational. Launch date: 2010. 2/15/2010




Name: Littlest Pet Shop Petriplets
Company: HASBRO INC.
Other products by HASBRO INC.
MSRP: $12.99
Age: 4 and up
Gender: Girls
Category: Action Figures

ToyDirectory Product ID#: 27103

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HASBRO’s Littlest Pet Shop triples the fun with Petriplets, special sets of triplet pets. Although they are triplets, each pet is unique. Available in bear, bunny, and six other varieties, Petriplets include distinctive environments and accessories. Launch date: Spring 2010. 2/15/2010



Name: Bakugan 7-in-1 Maxus Dragonoid
Company: SPIN MASTER TOYS
Other products by SPIN MASTER TOYS
MSRP: $39.99
Age: 3 and up
Gender: Boys
Category: Action Figures

ToyDirectory Product ID#: 27104

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Maxus Dragonoid is a combination of 7 Bakugan (1 Bakugan and 6 Bakugan Trap) that unite to form the ultimate monster. The 6 Bakugan Trap that make up Maxus Dragonoid are unique to the Maxus Dragonoid monster and cannot be found in any other Bakugan products. Comes with Grakas Hound, Dark Hound, Grafias, Brachium, Spitarm, SpyderFencer & Neo Dragonoid. All the Bakugan that compose Maxus Dragonoid can also be used individually in the game. 1 Bakugan and 7 Bakugan Traps unite into ONE. Awards: 2010 TOTY Award Winner
— As of 8.12.10, this product had 4 out of 5 stars from 25 reviews on ToysRUs.com and was listed No. 16 in best-selling toys and games. PROS: Detailed, easy to use and entertaining. CONS: Small parts. 2/15/2010




Name: LEGO Mindstorms NXT 2.0
Company: LEGO
Other products by LEGO
MSRP: $279.99
Age: 3 and up
Gender: Boys
Category: Interactive

ToyDirectory Product ID#: 27105

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The intelligent 612-piece NXT Lego brick features 32-bit microprocessor, a large matrix display, 4 input and 3 output ports, and Bluetooth and USB communication link; batteries not included. This set includes interactive servo motors and four sensors (Ultrasonic Sensor, 2 Touch Sensors and the all-new Color Sensor). The Color Sensor has triple functionality; it distinguishes colors and light settings, and functions as a lamp. This product comes with easy-to-use software (PC and Mac) with icon-based drag-and-drop programming and 16 fun building and programming challenges, along with building instructions for 4 new amazing robots. Awards: 2010 TOTY Award
— As of 7.27.2010, this product had 4.5 out of 5 stars from 46 reviews on Amazon.com, and was listed No. 44 in the top 100 best-selling toys and games. PROS: Teaches simple programming with well-designed, easy-to-use software. Encourages creative play. CONS: Not innovative enough; doesn't allow for open-ended play; one customer received two defective sets before receiving one that worked.
— In late Spring 2011, 25% of retailers surveyed said LEGO was their best-selling brand of construction toys. 2/15/2010



Name: My 1st Scooter
Company: RADIO FLYER
Other products by RADIO FLYER
MSRP: $65.99
Age: 2 to 5
Gender: Boys And Girls
Category: Vehicles - Riding

ToyDirectory Product ID#: 27106

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Designed to be the ideal first scooter for children, My 1st Scooter features an extra-wide base for maximum stability, and comes 100-percent assembled. Two wheels in the front allow for for stable steering, and the tapered base creates a clear kick path. The scooter folds for easy storage. Awards: 2010 TOTY Award
— As of 8.03.2010, this product had 4.5 out of 5 stars from 42 reviews on Amazon.com and was No. 23 in the top 100 best-selling toys and games. PROS: Stable, lightweight, durable and appeals to 2- to 3-year-olds. CONS: Might not be versatile enough for children 4 and up. 2/15/2010




Name: Chuck My Talking Truck
Company: PLAYSKOOL
Other products by PLAYSKOOL
MSRP: $39.99
Age: 3 to 6
Gender: Boys And Girls
Category: Vehicles - Small Toy

ToyDirectory Product ID#: 27107

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Fun and fully-motorized vehicle toy plays over 40 phrases and sounds. When you lift his dump bed, press his bumper or press his top and he drives when you call him. Vehicle comes with storybook. Bumper moves and dump bed wiggles. 2010 TOTY Award Winner. 2/15/2010



Name: Captain Owen's Dolphin Explorer Boat
Company: SPRIG TOYS, INC.
Other products by SPRIG TOYS, INC.
Age: 3 and up
Gender: Boys And Girls
Category: Water Activities

ToyDirectory Product ID#: 27108

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Join Captain Owen on the open seas! Our rugged boat playset is great for the bathtub, beach, and pool. A complete playset. It includes an 2 boats - Explorer Boat and Rescue Boat, a Life Preserver, two Dolphins - Mother and Baby, an Adventure Guide - Captain Owen, an Adventure Hat (interchangeable with other characters), and a Backpack Accessory. 2010 TOTY Award Winner. 2/15/2010







Products from Day 3

Name: Kung Zhu Ninja Warriors
Company: CEPIA LLC
Other products by CEPIA LLC
MSRP: $9.99
Age: 6 and up
Gender: Boys
Category: General Toys

ToyDirectory Product ID#: 27139

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Hamsters in this new line wear battle armor and battle each other in an arena and in vehicles. They make different noises than the original Zhu Zhu hamsters. 2/16/2010



Name: iXL Computer
Company: FISHER-PRICE INC.
Other products by FISHER-PRICE INC.
MSRP: $79.99
Age: 3 to 6
Gender: Boys And Girls
Category: Electronics

ToyDirectory Product ID#: 27140

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The device, which opens like a book, has a stylus and offers kids the chance to read along with an animated story, play an arcade-style game, play music, trace letters and upload and draw on photos, among other activities. Launch date: July 2010 2/16/2010




Name: Rubik's Slide
Company: TECHNO SOURCE
Other products by TECHNO SOURCE
Age: 8 and up
Gender: Boys And Girls
Category: Puzzles & Skill

ToyDirectory Product ID#: 27144

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A brand-new challenge for all ages! The object of each puzzle is to rearrange the pattern of lights by shifting and twisting until they match the solution for that puzzle. With two ways to play and multiple challenging levels that train your brain, it's the game that's easy to learn and impossible to put down! 2/16/2010



Name: Star Wars AT-AT
Company: HASBRO INC.
Other products by HASBRO INC.
MSRP: $99.99
Age: 5 and up
Gender: Boys
Category: Play Sets

ToyDirectory Product ID#: 27146

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In 2010 HASBRO celebrates the 30th anniversary of “Star Wars: Episode V The Empire Strikes Back” with toys recreating the vehicles, aliens, and action of the classic film. One of the most iconic vehicles from the movie is the elephantine All Terrain Armored Transport (AT-AT), the lumbering Imperial walker used in the battle on the ice planet of Hoth. Although HABSRO has produced the AT-AT before, this version is bigger and better than ever. At 28 inches long and nearly as tall, the AT-AT can hold the included AT-AT driver and speeder bike plus 19 more figures. LED lights, sounds, and other play features make this massive playset high-tech and high-fun. Launch date: August 1, 2010. 2/16/2010




Name: Toy Story 3 Evil Dr. Porkchop Spaceship Playset
Company: MATTEL INC.
Other products by MATTEL INC.
MSRP: $89.99
Age: 5 and up
Gender: Boys And Girls
Category: Play Sets

ToyDirectory Product ID#: 27147

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Taken directly from summer 2010’s “Toy Story 3” is the Evil Dr. Porkchop Spaceship Playset. In his role as the Evil Dr. Porkchop, Andy’s piggy bank Hamm plots intergalactic mayhem—and he has the perfect spaceship for it. The spaceship has lights, sounds, an escape pod, and ziplines. The set is completed by a two-inch Evil Dr. Porkchop figure available nowhere else. Launch date: August 2010. 2/16/2010



Name: Chef Kids ChocoPot
Company: BANDAI AMERICA INC.
Other products by BANDAI AMERICA INC.
MSRP: $24.99
Gender: Boys And Girls
Category: Candy & Food
Watch the Chef Kids ChocoPot Video Watch Video Now
ToyDirectory Product ID#: 27148

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Top Chef, Food Network, and “Julie & Julia” have made cooking popular once again, and BANDAI’s Chef Kids capitalizes on this current popularity. While most cooking programs are aimed at adults, the Chef Kids line includes instructional DVDs created for kids with interest in the kitchen. The ChocoPot lets kid chefs make chocolate treats using a battery powered pot and three molds. Everything is included—just add chocolate! 2/16/2010




Name: Submarine Learning Boat
Company: VTECH
Other products by VTECH
MSRP: $17.99
Age: 1 and up
Gender: Boys And Girls
Category: Water Activities

ToyDirectory Product ID#: 27149

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VTECH’s Submarine Learning Boat offers a boat load of fun and learning inside and outside the bath. This bright yellow submarine holds an exploration craft and playful otter and dolphin figures. The Submarine Learning Boat plays several electronic games that teach numbers, colors, and animals via a squirt reward system. Launch date: 2010. 2/16/2010



Name: Disney's Rapunzel Fairy-Tale Tower
Company: MATTEL INC.
Other products by MATTEL INC.
MSRP: $99.99
Age: 3 and up
Gender: Girls
Category: Dolls - Accessories

ToyDirectory Product ID#: 27150

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Rapunzel, Rapunzel, let down your long hair! Holiday season 2010 will bring the animated debut of Disney’s latest princess, Rapunzel. MATTEL has a whole line tied to the lovely locked lass, and the crowning feature of the line is the Rapunzel Fairy-Tale Tower. The lilac tower features five rooms, magically painting color-change walls, secret compartments, and a 30-inch hair extension for Rapunzel. Launch date: Fall 2010. 2/16/2010




Name: Kid-Tough Music Player
Company: FISHER-PRICE INC.
Other products by FISHER-PRICE INC.
MSRP: $49.99
Age: 3 and up
Gender: Boys And Girls
Category: Electronics

ToyDirectory Product ID#: 27152

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FISHER-PRICE’s Kid-Tough Music Player is, as its name suggests, a mp3 player designed to be kid-friendly and kid-tough. Able to survive drops, the player features large buttons, simple controls, and easy-to-use software. Available in pink or blue, the Kid-Tough Music Player can hold more than four hours of music and works with most digital music file types. Launch date: July 2010. 2/16/2010



Name: The Last Airbender Action Figures
Company: SPIN MASTER TOYS
Other products by SPIN MASTER TOYS
MSRP: $7.99
Gender: Boys
Category: Action Figures

ToyDirectory Product ID#: 27153

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M. Night Shyamalan’s “The Last Airbender” adapts the animated Nickelodeon original series “Avatar: The Last Airbender” to a live-action feature film. SPIN MASTER is producing a range of toys, from action figures to role play, to tie in with the martial arts adventure’s July 2010 release. The action figure line offers 3 ¾ inch characters with accessories and several points of articulation. The first series includes Aang, last of the Air Nomads, and the villainous Fire Nation leader Prince Zuko. Launch date: June 1, 2010. 2/16/2010




Name: Furry Frenzies Assortment
Company: HASBRO INC.
Other products by HASBRO INC.
MSRP: $7.99
Age: 4 and up
Gender: Boys And Girls
Category: Plush

ToyDirectory Product ID#: 27154

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Furry Frenzies are HASBRO’s response to the success of Zhu Zhu Pets. Part of the Furreal Friends line, Furry Frenzies unabashedly follow the basic Zhu Zhu formula of small furry creatures that make noises and explore on their own. Furry Frenzies are available in raccoon, bunny, puppy, kitten, hedgehog, and chipmunk varieties. Playsets and carrying cases are planned as well. Launch date: Fall 2010. 2/16/2010



Name: Star Wars Boba Fett Helmet
Company: HASBRO INC.
Other products by HASBRO INC.
MSRP: $34.99
Age: 4 and up
Gender: Boys
Category: Pretend Play

ToyDirectory Product ID#: 27155

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The enigmatic bounty hunter Boba Fett has been a fan and kid favorite since his big screen debut in “Star Wars: Episode V The Empire Strikes Back.” Part of Fett’s mystique is his signature helmet. With simulated paint weathering and side antenna, the Boba Fett Helmet lets kids become the greatest bounty hunter in the galaxy. Electronic lights and sounds add to the play experience. Launch date: August 1, 2010.
Awards:  2010 Oppenheim Toy Portfolio Best Toy Award, Gold Seal. 2/16/2010




Name: How to Train Your Dragon
Company: SPIN MASTER TOYS
Other products by SPIN MASTER TOYS

Gender: Boys
Category: Licensed Products

ToyDirectory Product ID#: 27156

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DreamWorks Animation’s “How to Train Your Dragon” tells the story of an unlikely friendship between a Viking boy and a dragon. SPIN MASTER, DreamWorks, and Walmart have partnered to bring an exclusive line of action figures, playsets, and role play toys to Walmart stores. Highlights from the line include Hiccup’s Dragon Battling Sword and Roaring Plush Dragons. Launch date: March 1, 2010. 2/16/2010



Name: Cars Toons Frightening McMean
Company: MATTEL INC.
Other products by MATTEL INC.
MSRP: $19.99
Age: 3 and up
Gender: Boys
Category: Vehicles - Small Toy

ToyDirectory Product ID#: 27157

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Cars Toons Frightening McMean by MATTEL mixes monster trucks, wrestling, and the Disney/Pixar film “Cars” into one fun package. In the Cars Toons shorts (currently shown on Disney Channel, Disney XD and Disney.com), the tow truck Mater tells tall tales that inevitably get his friend Lightning McQueen into some sort of jam. This toy features Lightning in his Frightening McMean monster truck wrestling persona. Frightening has push and play action, giant wheels, and authentic phrases. Launch date: August 2010. 2/16/2010







Products from Day 4

Name: Sing-a-ma-jigs
Company: MATTEL INC.
Other products by MATTEL INC.
MSRP: $12.99
Age: 3 and up
Gender: Boys And Girls
Category: Musical Toys

ToyDirectory Product ID#: 27177

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Sing-a-ma-jigs are the new free-spirited, off-beat plush characters that love nothing better than to sing together. With each squeeze of their tummies, they offer up a little bit of chatter and then individual notes to a song. But the real magic happens when kids put the characters all together and squeeze their tummies one more time and the Sing-a-ma-jigs erupt into a harmonic chorus like none heard before!
― As of 9.21.2010, this product had 5 out of 5 stars from 8 reviews on Amazon.com and was No. 43 on the top 100 best-selling toys and games. PROS: Entertaining, cute and interactive. Appeals to children and adults. 2/17/2010



Name: Prehistoric Pets CRUNCHER™ Interactive Dinosaur
Company: MATTEL INC.
Other products by MATTEL INC.
MSRP: $99.99
Age: 6 and up
Gender: Boys
Category: Interactive

ToyDirectory Product ID#: 27178

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The latest realistic dinosaur pet kids will love. Continuing the interactive robotic dino DNA CRUNCHER™ takes a big bite out of fun with his cantankerous carnivorous ways as he dances, plays catch, begs for food, comes when called and purrs happily when he’s petted. If sent into attack mode though, he’ll rear up on his hind legs and charge forward with startling speed while snapping his massive jaws. 2/17/2010




Name: Prehistoric Pets TERRORDACTYL® Interactive Dinosaur
Company: MATTEL INC.
Other products by MATTEL INC.
MSRP: $34.99
Age: 6 and up
Gender: Boys
Category: Interactive

ToyDirectory Product ID#: 27179

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Terrordactyl® is a fast-snapping, grub-spitting, interactive dinosaur! When his sensors are triggered, he'll snap at anything that moves but, rest-assured, boys can tame him by feeding him his disgusting, sticky grub. Beware – if he doesn’t like who approaching, he'll spit it out for gooey fun! 2/17/2010



Name: Thomas & Friends Trackmaster™ Zip, Zoom & Logging Adventure™ Playset
Company: FISHER-PRICE INC.
Other products by FISHER-PRICE INC.
MSRP: $59.99
Age: 3 and up
Gender: Boys And Girls
Category: Rail Roads & Trains

ToyDirectory Product ID#: 27180

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Fisher-Price teams up with Thomas & Friends, the world’s most popular preschool property, for a new collection of toys. Straight out of the direct-to-home DVD release Misty Island Rescue, the Playset features a motorized Thomas engine and all-new action features including a thrilling, never-been-done-before zip line and motorized logging mill! 2/17/2010




Name: Thomas & Friends, Follow Me Thomas
Company: FISHER-PRICE INC.
Other products by FISHER-PRICE INC.
MSRP: $44.99
Age: 2 and up
Gender: Boys
Category: Rail Roads & Trains

ToyDirectory Product ID#: 27181

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For the younger Thomas fan, this is a chunky Thomas engine and easy-to-use lantern. Kids can be the conductor as they lead Thomas wherever they want to go. Utilizing infrared technology, the Thomas engine reacts to the light of the lantern and follows along for endless fun. For extra play, boys can press one of three large buttons on the side of the lantern to activate pre-programmed moves including zigzags, figure eights and circles. 2/17/2010



Name: Thomas & Friends: the Rescue from Misty Island Playset
Company: FISHER-PRICE INC.
Other products by FISHER-PRICE INC.
MSRP: $39.99
Age: 3 and up
Gender: Boys
Category: Rail Roads & Trains

ToyDirectory Product ID#: 27182

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It features two destinations in one: Misty Island on one side and the Island of Sodor on the other for more fun, and on-the-go play. Boys can take Thomas through the two-leveled play on Misty Island and then send him wobbling over the Shake-Shake Bridge to return to the Island of Sodor. 2/17/2010




Name: Fun Shapes Jewelry Box™ & Learning Fun Tool Box™
Company: VTECH
Other products by VTECH
MSRP: $14.99
Age: 2 and up
Gender: Girls
Category: Fashion & Accessories

ToyDirectory Product ID#: 27183

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The jewelry and tool boxes offer more interactive opportunities for learning shapes, colors and numbers in a portable way.  Perfect for a little lady to accessorize or a fix up in the kitchen, these toys also encourage more imaginative development with role play. 2/17/2010



Name: Musical Fun Choo Choo™
Company: VTECH
Other products by VTECH
MSRP: $24.99
Age: 1 and up
Gender: Boys And Girls
Category: Musical Toys

ToyDirectory Product ID#: 27184

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The Musical Fun Choo Choo provides more opportunities for fun as children take a whimsical ride complete with three instrument-playing characters, buttons and shapes for more combinations of exciting learning opportunities. The light-up smokestack adds fun play and an optional pull cord stores in the battery compartment. 2/17/2010




Name: 3-in-1 Learning Zebra Scooter™
Company: VTECH
Other products by VTECH
MSRP: $44.99
Age: 1 to 3
Gender: Boys And Girls
Category: Vehicles - Riding

ToyDirectory Product ID#: 27189

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The 3-in-1 Learning Zebra Scooter grows with your child and is ideal for little ones on the go. It easily converts from riding to pushing and scooting as your infant begins to walk so the fun keeps on rolling. Lights and music entertain as infants learn colors, numbers and sounds with this versatile toy that keeps going and growing. 2/17/2010



Name: MobiGo
Company: VTECH
Other products by VTECH
MSRP: $59.99
Age: 3 to 7
Gender: Boys And Girls
Category: Educational

ToyDirectory Product ID#: 27190

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The Touch Learning System comes with a side QWERTY keyboard. It is based on self-education mostly, with Mom and Dad interface that puts the kids in these roles as they go through specially designed educational applications. The screen lets them tap, flick, pat or drag and drop. According to the apps' requirements, children will be using the MobiGo through the QWERTY keyboard, just like their parents. These should also check online on the official website as VTech offers progress reports and reading certificates. 2/17/2010




Name: WWE® FlexForce™ Action Figures
Company: MATTEL INC.
Other products by MATTEL INC.
MSRP: $64.99
Age: 16 and up
Gender: Boys
Category: Action Figures
Watch the WWE® FlexForce™ Action Figures Video Watch Video Now
ToyDirectory Product ID#: 27191

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Now your favorite WWE® action figures can deliver match-ending finishing moves! Just pull your FlexForce™ figure’s arms or legs back and release to execute a famously devastating signature move. Come out of nowhere to take down your opponent with John Cena’sPower Slam, CM Punk’s Elbow Strike, ReyMysterio’s 619 and more! Reenact these moves and more with FlexForce™ action figures! 2/17/2010



Name: WWE® Legends Figure Assortment
Company: MATTEL INC.
Other products by MATTEL INC.
MSRP: $14.99
Age: 8 and up
Gender: Boys
Category: Collectibles

ToyDirectory Product ID#: 27192

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Collectors and WWE® fans alike can rekindle their passion for some of the most famous Superstars in WWE® history with the WWE® Legends assortment. Featuring classic Superstars and all-time greats, the line offers extreme articulation, unparalleled detail and amazing accuracy while capturing WWE®'s rich and exciting heritage! 2/17/2010




Name: World Wrestling Entertainment® Flexforce™ Big Talkin'™ Figure Assortment
Company: MATTEL INC.
Other products by MATTEL INC.
MSRP: $15.99
Age: 6 and up
Gender: Boys
Category: Action Figures
Watch the World Wrestling Entertainment® Flexforce™ Big Talkin'™ Figure Assortment Video Watch Video Now
ToyDirectory Product ID#: 27193

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The FlexForce™ Big Talkin’™ figures combine real Superstar phrases with their jaw-dropping signature moves! Just pull the FlexForce™ figure’s arms or legs back to recreate a Superstar move then listen as it delivers one of the Superstar’s signature phrases! Whether it’s “time to play the game” with Triple H®, or if you think “luck is for losers” like CM Punk™, you’ll love recreating the action and sounds from the main event! Launch date: Fall 2010 2/17/2010






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