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Toy Industry News for June 2025

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Business Insider
Toy prices are finally rising — after being so low for so long. That inflation could be a good thing.
Inflation is finally coming for toys, which have been really cheap for a long time. This could mean parents finally buy fewer of them.


 
USA Today
Lil McDonald's Happy Meals let you take a little piece of McDonald's home

Lil McDonald's Happy Meals, available nationwide July 1, include tiny toy versions of a restaurant, delivery truck and food orders.







Read toy news from the past:

Toy Industry News for June 2025
In 2025, the toy industry is seeing major trends and changes. Mattel is focusing on attracting more adult buyers by expanding its collectibles and special edition toys. The company is also adjusting prices due to tariffs and moving some of its production out of China. Despite these changes, Mattel expects that almost half of its toys will still cost $20 or less. Meanwhile, toys like Labubu dolls have become a global sensation, especially among celebrities, leading to high demand and even shortages. Outdoor toys for toddlers remain popular, with options like climbing toys, splash mats, and ride-ons helping kids stay active and develop new skills. Collectible figures, such as new Superman editions from McFarlane Toys, are also drawing interest from fans and collectors. At events like San Diego Comic-Con, companies like Moose Toys are launching exclusive toys and limited-edition collectibles, fueling excitement among enthusiasts. Overall, the toy market in 2025 is shaped by innovation, celebrity trends, global supply changes, and a strong focus on both kids and adult collectors.... read more toy news from June 2025


Toy Industry News for May 2025
Mattel CEO Ynon Kreiz told CNBC he does not foresee toy manufacturing coming to America. Instead, the company expects to raise prices in the...... read more toy news from May 2025


Toy Industry News for April 2025
Could you have a 90s toy worth £60,000 in your house somewhere? Brits urged to check for four popular toys.... Brits have been urged to search their homes for popular toys which could now be worth up to £60,000. Many '90s kids are thought to still... . WSJ Toy Stocks Tank as Tariffs Target Key Manufacturing Sites Mattel, Hasbro facing tariffs on countries where they source their toys after reducing reliance on China. . New Atlas MIT tech recreates old toys as interactive playthings in mixed reality MIT and global researchers unveil InteRecon, a tool that brings toys and gadgets to life in mixed reality—preserving memories with...... read more toy news from April 2025

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