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Most-Viewed and Related Articles:
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Most-Viewed Articles (last 3 months)
| 1. | LEGO sets landing Sept / Oct 2026
PlayStation, Downton Abbey and Holiday House reach general sale today, with the Executor, a Doomsday Quinjet and Buddy the Elf already on the official shop...
10/4/2026
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| 2. | Toys In The News 10/4/26
The New Yorker Why Adults Are Playing with Toys Diego Lasarte writes about the boom in adults buying children's toys, and whether it is related to an over-all rise in arrested development. ...
10/4/2026
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| 3. | Toys In The News 9/29/26
.toy-roundup { max-width: 640px; margin: 0 auto; font: 16px/1.5 Georgia, "Times New Roman", serif; color: #1a1a1a; } .toy-roundup h1 { font-size: 1.45rem; line-height: 1.25; margin: 0 0 .75rem; } .toy-roundup .dek { font: 14px/1.45 system-ui, sans-serif; color: #444; margin: 0 0 1rem; } .toy-roundup h2 { font-size: 1.15rem; margin: 0...
9/8/2026
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| 4. | TD Hot Toys of 2026: The Holiday List 10/8/2026
Updated Oct. 24, 2026. These are the 12 toys we expect kids to ask for most this holiday season, from toddlers to tweens. Every pick comes from The Toy Holiday Guide 2026: The Honest Version, where each toy also gets a noise, setup and longevity score. Prices were checked on...
10/4/2026
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Most-Viewed Articles (last 12 months)
| 1. | The LEGO Playbook: Five Strategic Pillars for Toy Industry Dominance
In 2025, The LEGO Group achieved a record $12.2 billion in revenue, growing at 12%—more than twice the pace of the global toy industry. While rivals struggle with retail volatility, LEGO has built a "transmedia empire" that spans physical bricks, digital gaming, and adult lifestyle branding. For competing toy manufacturers,...
5/1/2026
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| 2. | Lego 2026
The LEGO Smart Play system, unveiled at CES 2026, centers on the "Smart Brick," a standard 2x4 element embedded with a 4.1mm custom ASIC chip, motion sensors, and a real-time audio synthesizer. Designed to bridge the gap between physical and digital play without using screens, the system also includes Smart Tags and Smart Minifigures that trigger specific behaviors and character dialogue via near-field magnetic communication. This "invisible technology" allows builds to respond to gestures—like "swooshing" a starship—with context-specific sounds and light effects...
1/15/2026
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| 3. | Toy Fair 2026 LEGO SMART Play
LEGO SMART Play: Responsive Brick Technology The LEGO Group unveiled "LEGO SMART Play," a platform designed to bring brick sets to life without requiring screens or external apps. At the heart of this innovation is the "LEGO SMART Brick," which utilizes a custom-made chip featuring more than 20 patented world-firsts...
2/15/2026
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Additional Articles (from most recent)
| 9. | LEGO sets landing Sept / Oct 2026
PlayStation, Downton Abbey and Holiday House reach general sale today, with the Executor, a Doomsday Quinjet and Buddy the Elf already on the official shop...
10/4/2026
|
| 10. | Hot Toys This Week: Oct 25, 2026
Nine toys selling fast on Amazon right now, from the KPop Demon Hunters Rumi doll to the new LEGO Star Wars Advent Calendar, with prices, age grades and safety notes...
10/4/2026
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| 12. | Best Toys for 5-Year-Olds 2026: 9 Screen-Free Picks for Games, Building, Letters and Active Play
The best toys for a 5-year-old let them follow game rules, build, count, hop and make art, ideally with you playing along. Here are nine screen-free picks from $14.99 to $46.97, each tied to a CDC milestone or play tip, with prices, age grades, safety warnings and pros and cons...
10/4/2026
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| 16. | Best Toys Under $25 (2026)
Ten in-stock toys under $25 for every age, from the classic Oball to a LEGO Ferrari F1 car, with prices checked Oct. 25, 2026...
10/4/2026
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| 17. | Mattel Investor Pressure, JAKKS Sales Up 20%, LEGO x Daft Punk: Toy News Oct. 23, 2026
Mattel added a director from its largest shareholder as a report said another investor is weighing a proxy fight, JAKKS Pacific grew third-quarter sales 20%, and LEGO signed Daft Punk and a new Ducati Technic motorcycle. Plus Domino's Minecraft pizza boxes, new data on the squishy and kidult booms, Blokees' 900-product showing in Shanghai and a 10th-anniversary Mechs vs. Minions...
10/4/2026
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| 19. | TD Hot Toys of 2026: The Holiday List 10/8/2026
Updated Oct. 24, 2026. These are the 12 toys we expect kids to ask for most this holiday season, from toddlers to tweens. Every pick comes from The Toy Holiday Guide 2026: The Honest Version, where each toy also gets a noise, setup and longevity score. Prices were checked on...
10/4/2026
|
| 20. | Toys In The News 10/4/26
The New Yorker Why Adults Are Playing with Toys Diego Lasarte writes about the boom in adults buying children's toys, and whether it is related to an over-all rise in arrested development. ...
10/4/2026
|
| 21. | Toys In The News 9/29/26
.toy-roundup { max-width: 640px; margin: 0 auto; font: 16px/1.5 Georgia, "Times New Roman", serif; color: #1a1a1a; } .toy-roundup h1 { font-size: 1.45rem; line-height: 1.25; margin: 0 0 .75rem; } .toy-roundup .dek { font: 14px/1.45 system-ui, sans-serif; color: #444; margin: 0 0 1rem; } .toy-roundup h2 { font-size: 1.15rem; margin: 0...
9/8/2026
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| 22. | Lego 5/15/2026
IGN The LEGO Jurassic Park Jeep Wrangler Is an Incredible Build for Adult Fans of the Movie The iconic Jurassic Park Jeep Wrangler gets a worthy LEGO set, complete with a Dennis Nedry minifigure. ...
5/1/2026
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| 23. | The LEGO Playbook: Five Strategic Pillars for Toy Industry Dominance
In 2025, The LEGO Group achieved a record $12.2 billion in revenue, growing at 12%—more than twice the pace of the global toy industry. While rivals struggle with retail volatility, LEGO has built a "transmedia empire" that spans physical bricks, digital gaming, and adult lifestyle branding. For competing toy manufacturers,...
5/1/2026
|
| 24. | Toy Fair 2026 LEGO SMART Play
LEGO SMART Play: Responsive Brick Technology The LEGO Group unveiled "LEGO SMART Play," a platform designed to bring brick sets to life without requiring screens or external apps. At the heart of this innovation is the "LEGO SMART Brick," which utilizes a custom-made chip featuring more than 20 patented world-firsts...
2/15/2026
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