Mattel has launched the first foldable, credit car size, R/C cars - The Hot Wheels Stealth Rides. The line features five models, including Batman's Tumbler and 2 tanks. Stealth Rides are compact and fit perfectly into a child's pocket. At a push of a button, the cars transform into a remote-control vehicle.
Awards:  2010 Oppenheim Toy Portfolio Best Toy Award, Platinum.

LOOPZ™ takes the timeless play pattern of memory games to a new level by adding light, music and motion. This interactive game is a test in rhythm and coordination consisting of four semi-circular rings with infrared sensors that light up to create challenging patterns players must follow. Seven different game modes allow players to play solo, head-to-head, host up to 4 players or even turn LOOPZ™ into a musical instrument.
—As of 1.07.2011 this product had 5 out of 5 stars on Walmart.com and was the #2 bestselling item in the Games & Puzzles category. Pros: Seven different games; single player and multi-player options. Cons: Some levels are not challenging enough for older children.

Computer Engineer Barbie®, debuting in Winter 2010, inspires a new generation of girls to explore this industry, which continues to grow and need future female leaders. Barbie® designers worked closely with the Society of Women Engineers and the National Academy of Engineering to develop the geek chic wardrobe and accessories for Computer Engineer Barbie®: a binary code patterned tee, smart phone, Bluetooth headset, and laptop travel bag.

Barbie® doll’s 125th career, as selected by girls around the world is News Anchor! News Anchor Barbie® doll will make her debut this fall in a pink suit with black accents, a news folder, camera and a microphone and the “B News” logo.

The FlexForce™ Big Talkin’™ figures combine real Superstar phrases with their jaw-dropping signature moves! Just pull the FlexForce™ figure’s arms or legs back to recreate a Superstar move then listen as it delivers one of the Superstar’s signature phrases! Whether it’s “time to play the game” with Triple H®, or if you think “luck is for losers” like CM Punk™, you’ll love recreating the action and sounds from the main event! Launch date: Fall 2010

Collectors and WWE® fans alike can rekindle their passion for some of the most famous Superstars in WWE® history with the WWE® Legends assortment. Featuring classic Superstars and all-time greats, the line offers extreme articulation, unparalleled detail and amazing accuracy while capturing WWE®'s rich and exciting heritage!

Now your favorite WWE® action figures can deliver match-ending finishing moves! Just pull your FlexForce™ figure’s arms or legs back and release to execute a famously devastating signature move. Come out of nowhere to take down your opponent with John Cena’sPower Slam, CM Punk’s Elbow Strike, ReyMysterio’s 619 and more! Reenact these moves and more with FlexForce™ action figures!

Terrordactyl® is a fast-snapping, grub-spitting, interactive dinosaur! When his sensors are triggered, he'll snap at anything that moves but, rest-assured, boys can tame him by feeding him his disgusting, sticky grub. Beware – if he doesn’t like who approaching, he'll spit it out for gooey fun!

The latest realistic dinosaur pet kids will love. Continuing the interactive robotic dino DNA CRUNCHER™ takes a big bite out of fun with his cantankerous carnivorous ways as he dances, plays catch, begs for food, comes when called and purrs happily when he’s petted. If sent into attack mode though, he’ll rear up on his hind legs and charge forward with startling speed while snapping his massive jaws.

Sing-a-ma-jigs are the new free-spirited, off-beat plush characters that love nothing better than to sing together. With each squeeze of their tummies, they offer up a little bit of chatter and then individual notes to a song. But the real magic happens when kids put the characters all together and squeeze their tummies one more time and the Sing-a-ma-jigs erupt into a harmonic chorus like none heard before!
― As of 9.21.2010, this product had 5 out of 5 stars from 8 reviews on Amazon.com and was No. 43 on the top 100 best-selling toys and games. PROS: Entertaining, cute and interactive. Appeals to children and adults.

Cars Toons Frightening McMean by MATTEL mixes monster trucks, wrestling, and the Disney/Pixar film “Cars” into one fun package. In the Cars Toons shorts (currently shown on Disney Channel, Disney XD and Disney.com), the tow truck Mater tells tall tales that inevitably get his friend Lightning McQueen into some sort of jam. This toy features Lightning in his Frightening McMean monster truck wrestling persona. Frightening has push and play action, giant wheels, and authentic phrases. Launch date: August 2010.

Rapunzel, Rapunzel, let down your long hair! Holiday season 2010 will bring the animated debut of Disney’s latest princess, Rapunzel. MATTEL has a whole line tied to the lovely locked lass, and the crowning feature of the line is the Rapunzel Fairy-Tale Tower. The lilac tower features five rooms, magically painting color-change walls, secret compartments, and a 30-inch hair extension for Rapunzel. Launch date: Fall 2010.

Taken directly from summer 2010’s “Toy Story 3” is the Evil Dr. Porkchop Spaceship Playset. In his role as the Evil Dr. Porkchop, Andy’s piggy bank Hamm plots intergalactic mayhem—and he has the perfect spaceship for it. The spaceship has lights, sounds, an escape pod, and ziplines. The set is completed by a two-inch Evil Dr. Porkchop figure available nowhere else. Launch date: August 2010.

Red Rover by MATTEL will have preschoolers laughing, running, and thinking as they try to help the titular pup. The game includes 12 bones, featuring shapes, numbers, letters, and colors, to be hidden around the room. Red Rover requests certain bones, and it is up to kids to rush around the room to find the proper bones. Preschoolers flex their bodies and minds as they rush to feed Red Rover before the other players. Launch date: July 2010.

MATTEL’s Barbie Video Girl Doll promises to show girls the world through Barbie’s eyes via a video camera built inside the doll. Barbie’s necklace hides a camera lens while her back holds a color LCD screen capable of replaying video shot with the doll. Beyond simply shooting video, girls can edit the audio and visual elements of their videos with software downloaded from the Barbie website. Launch date: July 2010

Now the family dog can join in on all the fun of Twitter. This high-tech attachment for a dog's collar detects the canine's barks and movements and translates those actions into pre-programmed tweets broadcast via Twitter. There are hundreds of possibilities of what Fido could "say," from commenting on catching his tail to begging his owner to come home soon. Puppy Tweets comes with a USB connector for the computer; the owner simply downloads software off the Internet and establishes a Twitter account for the dog. Launch date: Fall 2010.

Designed for wannabe DJs, this digital music system allows kids to record samples, demo mash-ups and mix and match loops. A online site allows kids to start a collection of tracks and special effects as they create their own beats.

This mega building system includes a huge vessel that becomes 30 separate boats and can float on water and roll along the ground. It comes with two pirates, a treasure chest, a giant squid and other accessories.

This pinked-out Barbie palace includes light and sound effects (such as a doorbell and flushing toilet), an elevator, a fireplace, a flat screen TV and an outdoor whirlpool tub.

An assortment of 10, 1:64 scale cars with realistic details and working wheels, this set of Matchbox cars can stand alone or accompany a collection, parking garage or road set. Familiar vehicles like family sedans, emergency vehicles, sports cars and construction equipment are cast and painted with realistic details to engage imaginative playtime.
— Of 49 retailers contacted during a July 2009 survey, three told TDmonthly Matchbox cars are their best-selling die-cast vehicles.

Color Shifters cars go through a transformation when immersed in warm or cold water. Themes include flames, city, camo, racing and color-to-color. 
— “The Hot Wheels are the best,” remarked Helen Dean, owner of Toy Safari in Alameda, Calif., when asked about her sales in die-cast vehicles in July 2009.
— Four of 49 retailers told TDmonthly in summer 2009 that Hot Wheels is a top-selling brand, reporting sales of about 100 per month, on average.
― As of 9.21.2010, this product had 4 out of 5 stars from 21 reviews on Amazon.com and was No. 24 on the top 100 best-selling toys and games. PROS: Sturdy and entertaining. CONS: Does not work well indoors. Must be refilled often.

Little Mommy "Walk and Giggle" is an interactive doll that goes from sitting, to standing, to walking -- all by herself! This "big girl" also loves to play peek-a-boo, "drink" from her bottle and take her puppy pull toy for a walk. The fully interactive doll includes 80 phrases, sounds and songs. Launch date: 2009.

Coinciding with the release of the “Snow White Platinum Edition” DVD, Snow White comes with her woodland friends. Placing the bluebird in her hand will make it whistle. Placed in her hand again, the two of them sing together. A third time, Snow White sings “Someday My Prince Will Come” while her sleeves light up. Launch date: July 2009.

Music is one element that made the movie. The dolls come with a microphone that plays a signature song from the movie. Gabriella, Troy and Sharpay lend their voices to the songs, or kids can take turns with the characters, back and forth, like a karaoke night. If the microphone is close to the doll's mouth, the characters' voices start singing in perfect timing with the song.

The charismatic teens from the movie series — Gabriella, Troy, Sharpay, Ryan, Taylor, Chad and Kelsi — are captured as fashion dolls from a key scene in “High School Musical 3.” The poseable dolls are dressed in their formal graduation attire, complete with cap and gown, and even class rings for the girls.