| Products from MATTEL INC.
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Below are a select number of products from MATTEL INC.
MSRP: $9.99Age Range: 3 and upGender: Girls
Barbie doll looks fab, feminine, and totally trendy. She pairs a soft, pink-trimmed sweater with a white miniskirt, sparkly butterfly choker and chic purse. Lots of styles are available separately. So are all of Barbie’s fashionable friends.
ToyDirectory Product ID#: 1630 (added 12/7/2004)
The winning toy from "The Apprentice" task has everything boys love! It lets kids transform and customize their radio control vehicle by simply snapping on a different hood with a big blown engine, or attaching a pickup truck bed on the back. Kids control the vehicle, drive it, race it, crash it, then they simply put it back together again. The Morph Machines(TM) release date is early 2005 for an approximate retail price of $30.
ToyDirectory Product ID#: 2028 (added 12/23/2004)
MSRP: $19.99Age Range: 3 and upGender: Girls
New Anneliese dolls from the popular Barbie film sing songs from the movie and perform duets with the Erik and Serafina dolls.
-- It’s #14 on Amazon.com and #3 on Amazon.com dolls top sellers.
-- The “Princess and the Pauper” movie has already hit number one in video sales.
-- "As musicals continue to make their mainstream comeback, we felt it was a natural evolution. . ." Russell Arons, vice president, Mattel
The Barbie Princess and Pauper movie is still extremely popular with children and the tie-in items are expected to continue flying off the shelves as well.
ToyDirectory Product ID#: 2047 (added 12/23/2004)
MSRP: $19.99Age Range: 3 and upGender: Girls
Erika is a must have for the child who loves Barbie’s “Princess and the Pauper” movie.
-- It’s #14 on Amazon.com and #3 on Amazon.com dolls top sellers.
-- “Princess and the Pauper” movie has already hit number one in video sales.
-- "As musicals continue to make their mainstream comeback, we felt it was a natural evolution for Barbie(tm) to reach for new, lyrical heights," said Russell Arons, vice president for Mattel.
As a companion piece to the “Princess and the Pauper” movie, Erika is destined to be as popular as Princess Annaliese.
ToyDirectory Product ID#: 2056 (added 12/23/2004)
Mattel extends its brand with these colorful, graphic-laden skateboards.
ToyDirectory Product ID#: 2240 (added 1/18/2005)
Barbie´s ready to compete on Fox´s hit talent show, American Idol. The new doll line introduces fashionably clad Simone and Tori, ready to rock, each with a pretend karaoke machine that plays a popular pop song. Each doll comes with an extra outfit, backstage pass and play CDs with a CD case.
ToyDirectory Product ID#: 3001 (added 2/25/2005)
Mattel´s Pixel Chix gives the dollhouse a 21st-century makeover, utilizing technology to give the house a virtual feel. The palm-sized dollhouse comes filled with miniature furniture, fixtures and a talking, bite-sized virtual girl who lives in a Miami loft, a Beverly Hills mansion or a country cottage. A user can arrange the furniture and fixtures as she sees fit, and control the doll´s eating, sleeping and playing.
ToyDirectory Product ID#: 3011 (added 2/25/2005)
These hip diva dolls are glammed up for a night out in the City of Angels, wearing their best bling bling for clubbing and socializing. The newest in the line of Barbie spin-off dolls, these modelesque girls wear fur stoles atop platform heels and lacy tops. Tween girls are the target audience, as they have a little more spunk than the traditional Barbie dolls.
ToyDirectory Product ID#: 3071 (added 3/1/2005)
MSRP: $39.95Age Range: 5 and up
Collect pieces of luggage from the Whomping Willow without getting Whomped! Timed play keeps players racing to snag the most pieces and beat their opponents.
-- It was given an Oppenheim Toy Award for early and late school years.
-- This game is a Hot Seller on Toys and Joys in March 2005.
-- The third installment of the Harry Potter series grossed $249 million in 2004, making it the fifth biggest box office smash of the year and a continued favorite among children.
ToyDirectory Product ID#: 3276 (added 3/21/2005)
Featuring 25 movable joints, this 18” figure is the crown jewel of Mattel’s Batman Begins line, inspired by the film "Batman Begins" to be released on June 17, 2005. This Ultimate Batman Figure is finely sculpted and features one neat surprise – his cape spreads out like batwings at the touch of a button.
ToyDirectory Product ID#: 3409 (added 4/21/2005)
MSRP: $29.99Age Range: 12 and upSKU or Item #: 7720Gender: Boys And Girls
Apples to Apples is a wild, award-winning card and party game that provides instant fun for four to 10 players. It’s as easy as "comparing apples to apples" ... players need only open the box and deal the cards to be ready to play. They then select the card from their hands that they think is best described by a card played by the judge. If the judge picks their card, they win that round. Everyone gets a chance to be the judge. Each round is filled with surprising and outrageous comparisons from a wide range of people, places, things and events. Fast moving and refreshing, Apples to Apples is perfect for any get-together with family and friends.
— "Sales have doubled every year," enthused Matt Mariani of Out of the Box Publishing in 2005. "We´re struggling to keep up to the demand." [Game previously available from Out of the Box.]
— Gwen Bowden, manager of Doodlehopper 4 Kids in Springfield, Va., told TDmonthly that she expected Apples to Apples to sell well during Christmas 2006.
― In early 2009, retailers reported sales of up to 40 per month of the Apples to Apples game.
― “We probably sell 25 a month,” Mike DiAndrea, manager of Hardware Center in Paoli, Penn., told TDmonthly in early 2011.
ToyDirectory Product ID#: 3423 (added 4/22/2005)
MSRP: $6.99Age Range: 7 and up
UNO has been a fun, entertaining game for years and travels well, keeping little ones engrossed for hours.
— As of 09/15/2011 this product had 4.7 out of 5 stars from 93 reviews on Amazon.com, and had no one star ratings. It was ranked number 2 in the Card Games category.
— Nathan McKelvey, manager of Toy Castle, LLC
in Jonesboro, Ar., told TDmonthly
in a September 2011 survey that UNO is one of his top-three bestselling card games.
— UNO is published in 80 countries and has sold more than 150 million copies worldwide.
ToyDirectory Product ID#: 3451 (added 4/28/2005)
MSRP: $6.99Age Range: 4 to 12
This exciting villain from Batman Begins comes with cool sculpts and weapons, great for acting out movie scenes.
-- This figure was a top seller on KBtoys.com in April 2005.
-- About.com lists this as a featured tie-in product from the movie and says, “the Scarecrow action figure lives up to his reputation.”
-- The Comic Buyers Guide asked its readers about the last 100 years of comic books and found they preferred Batman over all other comic book characters.
ToyDirectory Product ID#: 3462 (added 4/29/2005)
The diminutive Polly’s first DVD came packaged with the Polly Pocket Fashion Beach Game. Her second DVD, "2 Cool at Pocket Plaza," is slated for a July 2005 release and introduces a new character: Polly´s identical cousin, Pia Pocket, visiting from England. The DVD for this Mattel brand comes packaged with two Polly dolls, pets and a variety of mix-and-match fashions and accessories.
ToyDirectory Product ID#: 3542 (added 5/11/2005)
MSRP: $19.99Age Range: 3 to 7
This adorable puppy makes realistic sounds and movements and has a sensitive mode, allowing it to respond to someone silently approaching.
- These little beagles made it to the top seller list on KBToys.com in the Electronic Animals category in May 2005.
- This retro toy has been updated with interactivity to appeal to kids and parents who may have owned an original.
- Mattel’s slow first quarter was boosted slightly by a 10% rise in some new categories, such as the Pound Puppies, proving the demand for this franchise.
ToyDirectory Product ID#: 3621 (added 5/20/2005)
Europe´s 2002 game of the year, Blokus is a strategy game for the family. It's similar to the ancient Go Game — the board is a grid and players use their pieces to try to control as much territory as possible. The game pieces are in four, 21-piece sets of varying shapes. Each player chooses a color and works on expanding his territory on the board while blocking others from doing the same. Each new piece laid down must touch at least one other piece of the same color, but can only touch at corners, not along edges. The game ends when all players have been blocked from laying down more pieces. Points are deducted for pieces not played, and the player with the highest score at the end, wins. Blokus comes with a game board with 400 squares, 84 game pieces (red, green, blue and yellow), and instructions.
— In spring 2007, Sally Lesser, owner of Massachusetts’ Henry Bear’s Park, called Blokus a “consistent best-seller” at her three stores. It's also tops at Juggles in Wakefield, R.I., and Kazoodles in Vancouver, Wash. Six of 63 retailers named Blokus as their overall best seller in September 2008. Three of 52 retailers named Blokus as one of their overall top sellers in November 2008. Blokus is no longer distributed by Educational Insights as of 12/4/08.
― “No. 1 is Blokus,” Linda Hanzelko, owner of Timmy's Toy Chest
in Lake Mary, Fla., told TDmonthly
when asked about best-selling games in early 2009. “It's an easy sell. It's one that people come back later and say 'You were right.'” In late 2009, Lori Hershman, owner of Evan's Toy Shoppe in Hamden, Ct., estimated sales of about 34 units monthly. Six of 38 retailers called it a best-selling game in Feb. 2010, selling from three to 150 units per month.
ToyDirectory Product ID#: 3721 (added 5/27/2005)
MSRP: $39.95Age Range: 6 and upLaunch Date: July 2005
For more than a decade, Barbie doll has celebrated each holiday season with a doll commemorating the year. Joining this lovely tradition is the first ever Holiday Barbie doll designed by Bob Mackie. The 2005 Holiday Barbie doll wears a gown of white printed jacquard with glitter sparkles over white tulle, fuchsia organza and pink satin. Barbie doll’s bodice is also accented with a luxurious burgundy sash. The beautiful accessories of silvery emerald and crystal colored earrings, tiara, necklace and brooch complete her festive ensemble.
ToyDirectory Product ID#: 3733 (added 5/27/2005)
MSRP: $14.99Age Range: 3 to 10
Use the paw-shaped remote control to make Shannen and her fluffy dog do tricks and play together.
— This product was one of Kmart’s top selling radio controlled toys in June 2005.
— Scooch comes equipped with several dog toys.
— Scooch can also be operated separately.
ToyDirectory Product ID#: 3806 (added 6/16/2005)
MSRP: $9.99Age Range: 4 and up
This is a very highly detailed 2005 Batman Begins Batmobile diecast model car 1:64 scale by Hot Wheels.
— “Great collectible or gift piece, one of the best showcase models for any auto enthusiast,” according to the people at iDcow.com
— “With the movie doing so well, both kids and adults want one,” stated Alice Ferming, manager of Diecast Planet.
— It comes with a Batman figurine.
ToyDirectory Product ID#: 3943 (added 7/14/2005)
MSRP: $29.99Age Range: 3 and up
Send a personalized birthday greeting with these very special Barbie dolls. Each memorable doll says more than 20 different phrases that include the child´s name and birth date. Kids can activate the feature with the push of a button. Barbie doll wears a beautiful gown with sweet feminine accents and exquisite detailing. Available in three different ethnicities.
ToyDirectory Product ID#: 4010 (added 7/19/2005)
MSRP: $39.99Age Range: 6 to 12Gender: Girls
Launched in summer 2005, the new Teen Trend dolls take fashion dolls to a whole new level: 17 inches high, to be precise. Kiana is one of four posable fashion dolls that come with trendy clothes that reflect each girl’s personality. Each doll has long, stylable hair that can be streaked with gel, waved or curled. The dolls also come with their own personalized Look Books.
ToyDirectory Product ID#: 4429 (added 9/1/2005)
MSRP: $14.99Age Range: 6 and upGender: Girls
Launched in June 2005, Betty has leaped off the pages of “Archie” comics and into little girls’ playrooms. Dressed in funky teen fashions, she comes with a die-cut notebook.
ToyDirectory Product ID#: 4430 (added 9/1/2005)
MSRP: $15.99Age Range: 6 and upGender: Girls
Archie Comics´ Veronica couldn’t stand it when Betty became a Barbie doll, so now she’s one, too. Just like Betty, she wears cool clothes and comes with die-cut notebook.
ToyDirectory Product ID#: 4431 (added 9/1/2005)
MSRP: $29.99Age Range: 3 and upGender: Girls
The Pegasus Styling Head from the Barbie 3D Magic of Pegasus movie has beautiful, long flowing hair and lots of accessories. Featuring color change hair and make-up, and share and wear accessories and lip gloss, hours of styling fun.
ToyDirectory Product ID#: 4549 (added 9/12/2005)
Polly Pocket and her friends can have a luxury vacation in this winter resort. Polly can ice-skate in her own mini rink, ride a working ski lift up to the slope, then race down the ski slope. After a hard day of play, she can hit the hot tub. It also features a wardrobe room with mirror and a sofa.
ToyDirectory Product ID#: 4558 (added 9/13/2005)