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Toy Fair 2010's Hottest Products: Day 2

Transformers and Bakugan Among the Favorites


See TDmonthly Magazine's day-by-day coverage of Toy Fair 2010 and follow-up videos and reports in our March 2010 issue.

Hasbro is planning on a Fall 2010 release of new Transformers Battle Ops toys, bringing them to life with electronic lights and sounds while 1 Bakugan and 6 Bakugan Traps band together to transform into the 2010 TOTY Award-Winning Bakugan 7-in-1 Maxus Dragonoid by Spin Master Toys. See below for more hot toys and 2010 TOTY award winners:





MSRP: $39.99
Age Range: 3 and up
Gender: Boys
Category: Action Figures
General Toys



Maxus Dragonoid is a combination of 7 Bakugan (1 Bakugan and 6 Bakugan Trap) that unite to form the ultimate monster. The 6 Bakugan Trap that make up Maxus Dragonoid are unique to the Maxus Dragonoid monster and cannot be found in any other Bakugan products. Comes with Grakas Hound, Dark Hound, Grafias, Brachium, Spitarm, SpyderFencer & Neo Dragonoid. All the Bakugan that compose Maxus Dragonoid can also be used individually in the game. 1 Bakugan and 7 Bakugan Traps unite into ONE. Awards: 2010 TOTY Award Winner
— As of 8.12.10, this product had 4 out of 5 stars from 25 reviews on ToysRUs.com and was listed No. 16 in best-selling toys and games. PROS: Detailed, easy to use and entertaining. CONS: Small parts.
ToyDirectory Product ID#: 27104      (added 2/15/2010)
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MSRP: $279.99
Age Range: 3 and up
Gender: Boys
Category: Interactive
Construction
Robotics



The intelligent 612-piece NXT Lego brick features 32-bit microprocessor, a large matrix display, 4 input and 3 output ports, and Bluetooth and USB communication link; batteries not included. This set includes interactive servo motors and four sensors (Ultrasonic Sensor, 2 Touch Sensors and the all-new Color Sensor). The Color Sensor has triple functionality; it distinguishes colors and light settings, and functions as a lamp. This product comes with easy-to-use software (PC and Mac) with icon-based drag-and-drop programming and 16 fun building and programming challenges, along with building instructions for 4 new amazing robots. Awards: 2010 TOTY Award
— As of 7.27.2010, this product had 4.5 out of 5 stars from 46 reviews on Amazon.com, and was listed No. 44 in the top 100 best-selling toys and games. PROS: Teaches simple programming with well-designed, easy-to-use software. Encourages creative play. CONS: Not innovative enough; doesn't allow for open-ended play; one customer received two defective sets before receiving one that worked.
— In late Spring 2011, 25% of retailers surveyed said LEGO was their best-selling brand of construction toys.
ToyDirectory Product ID#: 27105      (added 2/15/2010)
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MSRP: $65.99
Age Range: 2 to 5
Gender: Boys And Girls
Category: Vehicles - Riding
Outdoor Fun



Designed to be the ideal first scooter for children, My 1st Scooter features an extra-wide base for maximum stability, and comes 100-percent assembled. Two wheels in the front allow for for stable steering, and the tapered base creates a clear kick path. The scooter folds for easy storage. Awards: 2010 TOTY Award
— As of 8.03.2010, this product had 4.5 out of 5 stars from 42 reviews on Amazon.com and was No. 23 in the top 100 best-selling toys and games. PROS: Stable, lightweight, durable and appeals to 2- to 3-year-olds. CONS: Might not be versatile enough for children 4 and up.
ToyDirectory Product ID#: 27106      (added 2/15/2010)
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MSRP: $39.99
Age Range: 3 to 6
Gender: Boys And Girls
Category: Vehicles - Small Toy
Preschool



Fun and fully-motorized vehicle toy plays over 40 phrases and sounds. When you lift his dump bed, press his bumper or press his top and he drives when you call him. Vehicle comes with storybook. Bumper moves and dump bed wiggles. 2010 TOTY Award Winner.
ToyDirectory Product ID#: 27107      (added 2/15/2010)
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Age Range: 3 and up
Gender: Boys And Girls
Category: Water Activities
Play Sets
Pretend Play



Join Captain Owen on the open seas! Our rugged boat playset is great for the bathtub, beach, and pool. A complete playset. It includes an 2 boats - Explorer Boat and Rescue Boat, a Life Preserver, two Dolphins - Mother and Baby, an Adventure Guide - Captain Owen, an Adventure Hat (interchangeable with other characters), and a Backpack Accessory. 2010 TOTY Award Winner.
ToyDirectory Product ID#: 27108      (added 2/15/2010)
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MSRP: $32.99
Age Range: 4 and up
Gender: Boys
Category: Action Figures



Power Rangers returns to its roots in 2010 with BANDAI’s toy line based on the original Mighty Morphin Power Rangers. The Deluxe Mix & Morph Titanus Base lets kids create custom Power Rangers and Megazord robots by mixing, matching, and morphing parts from Titanus and the four exclusive translucent Ranger figures. The Titanus Base can also combine with other Power Ranger toys to recreate the action from the television show.
ToyDirectory Product ID#: 27097      (added 2/15/2010)
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MSRP: $59.99
Age Range: 5 and up
Launch Date: September 2010
Gender: Boys
Category: Action Figures



The 2010 Transformers product offerings bridge the gap between 2009’s “Revenge of the Fallen” film and the next film’s release in 2011. HASBRO’s Battle Ops Bumblebee brings the films’ star to life with electronic lights and sounds. Kids can choose between Battle and Guardian modes to experience new actions and features. Launch date: Fall 2010.
ToyDirectory Product ID#: 27098      (added 2/15/2010)
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MSRP: $29.99
Age Range: 3 and up
Launch Date: September 2010
Gender: Boys And Girls
Category: Educational



Sid the Science Kid, from PBS Kids and the Jim Henson Company, focuses on the inquisitive Sid as he explores the world and learns basic science concepts. The travel ready Super Fab Lab Science Kit to ask questions about the natural world, just like Sid. A real microscope, a scale, and sample specimens provide everything a child needs to start their own exploration. Launch date: Fall 2010.
ToyDirectory Product ID#: 27099      (added 2/15/2010)
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MSRP: $39.99
Age Range: 3 and up
Launch Date: September 2010
Gender: Boys And Girls
Category: Electronics
Educational



More than 30 years after his original introduction, Alphie robot is making a comeback. The educational robot has been updated with an LCD screen face and childlike voice to give Alphie more personality. With 350 questions and challenges included on 30 cards, Alphie teaches children counting, matching, rhyming and more. Launch date: Fall 2010.
—As of 10.25.2010, this product had 4.5 out of 5 stars from 25 reviews on Amazon.com and was No. 6 on the top 100 best-selling toys and games. PROS: Fun and educational. CONS: Cards can be bent and become unusable.
ToyDirectory Product ID#: 27100      (added 2/15/2010)
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MSRP: $19.99
Age Range: 6 and up
Launch Date: September 2010
Gender: Boys And Girls
Category: Board Games



Customization is an emerging trend for board games in 2010, with LEGO’s launch of its game line and HASBRO’s U-Build Games. U-Build Mouse Trap puts a space age spin on Mouse Trap by sending the mice into orbit in search of the fabled moon made of cheese. Kids can move U-Build cheese bricks around the board to, as the saying goes, build a better mouse trap. Launch date: Fall 2010.
ToyDirectory Product ID#: 27101      (added 2/15/2010)
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MSRP: $59.99
Age Range: 3 to 7
Launch Date: January 2010
Gender: Boys And Girls
Category: Electronics
Educational



Move over Kindle, there is a new e-reader in town. VTech’s FLiP is billed as an animated e-reader for children. Unlike other e-readers, the FLiP’s features were designed with kids in mind. The unit itself features bright colors and large buttons. Like other e-readers, FLiP can download books, but FLiP’s library includes kid friendly titles like Shrek and Dora the Explorer. The stories include animation, interactive games, and definitions of words, features intended to make reading fun and educational. Launch date: 2010.
ToyDirectory Product ID#: 27102      (added 2/15/2010)
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MSRP: $12.99
Age Range: 4 and up
Launch Date: April 2010
Gender: Girls
Category: Action Figures
Play Sets



HASBRO’s Littlest Pet Shop triples the fun with Petriplets, special sets of triplet pets. Although they are triplets, each pet is unique. Available in bear, bunny, and six other varieties, Petriplets include distinctive environments and accessories. Launch date: Spring 2010.
ToyDirectory Product ID#: 27103      (added 2/15/2010)
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