You may sell specialty, but it's important to watch the mass-market to keep abreast of new trends and get tipped off early if your own best-sellers are crossing over - and to scout out any mega-trendy items that might still sell in specialty (like items from the ever-popular LEGO).
News outlets are abuzz with the release of Toys R Us, Kmart, and Walmart's holiday toy must-have lists for 2011. See their lists, then learn more about the products mentioned below. We've included product videos and reviews whenever possible to help you decide if these anticipated mass market best sellers have any potential for your store.
See more details about these products, including videos and reviews, by clicking the product name or image.
Items that appear on more than one list are bolded.
Toys R Us 2011 Holiday Hot Toys List
Kmart's Fab 15