Top-10 Most-Wanted Dolls
With additional reporting by Chris Lundy and Brenda Ruggiero
From dolls that walk to dolls that talk, they're classic toys for a reason. That's why we asked retailers about their best-selling dolls. See the brands that are flying off specialty retailers' shelves below.
*No manufacturer paid to be included in this list. All products listed were designated by editorial staff without regard to the company's relationship with TOYDIRECTORY.com/TDmonthly Magazine.
MSRP: $26.99Age Range: 3 to 12Specialty: NoGender: Girls
Barbie doll is the ultimate fashion icon, so of course she has the ultimate closet to hold all her clothes. This ultra-glamorous closet features plenty of places to store and display Barbie doll's trendy fashions and accessories - and even comes with fun, functional silver-colored hangers. Girls can show off shoes on the shelves, stash accessories in the sliding drawer, and hang dresses in the closet or on the closet doors. Plus, the pullout dressing rack helps Barbie decide what to wear next. 20+ pieces include Barbie fashions, shoes, purses, and hangers.
— David Stelzer, owner of Shananigans Toy Store in Baltimore, Md., told TDmonthly in a June 2015 survey that Barbie is their best-selling doll brand.
ToyDirectory Product ID#: 35392 (added 10/26/2012)
Lets go for a ride! Dressed in a cute outfit she's ready for her first day out! 14" All Vinyl Baby Doll in Multi-position Carrier. Expressions and Styles may vary. Lots to Love Babies are perfect for all children. 2+.
— In a June 2014 survey, Dean Smith, owner of JaZams
in Princeton, N.J., told TDmonthly
that "we are selling about 12 Lots to Love babies per month."
— Dean Smith, owner of Jazams in Princeton, N.J., told TDmonthly
in a June 2015 survey that the Lots to Love Baby is their best-selling doll.
ToyDirectory Product ID#: 36845 (added 6/29/2014)
MSRP: $139.99Age Range: 6 and upSpecialty: Yes (as of 2014)Gender: Boys And Girls
20" Dk. Brown hair/Brown eyes. Dorothy, from Adora's 75th Anniversary THE WIZARD OF OZ toddler collection is definitely not in Kansas anymore. This gorgeous version of Dorothy Gale and her trusty companion, Toto are ready to follow the yellow brick road. Dorothy is costumed in her unmistakable gingham checked dress with a ruby red sparkling tulle underskirt over a soft cotton blouse, pantaloons, satin ribbon hair bows and her trademark glittering red ruby slippers and headband. She comes with a special commemorative 75th Anniversary antiqued pewter tone medallion necklace. Click your heels and say, "There's no place like home". For 75 years nothing has compared to the wonder and charm of the WIZARD OF OZ. With its beloved characters, unforgettable music and inspiring message of hope, friendship and home, the original film remains the gold standard for a timeless classic. Product Features: Beautiful hand set brown eyes, hand painted details and hand applied eyelashes Gorgeous brown hair set off beautifully with satin ribbon hair bows. Baby powder scented, high quality vinyl toddler doll for hours of playtime fun. 20" from head to toe with a weighted body to feel like real baby, complete with diaper. Special 75th Anniversary Edition.
— Bebe Feimster from Big Smile Toys in Paoli, Pa., told TDmonthly in a June 2015 survey that Wizard of Oz from Madame Alexander are their best-selling dolls.
ToyDirectory Product ID#: 36903 (added 8/28/2014)
MSRP: $20.00Specialty: Yes (as of 2012)SKU or Item #: 148560Gender: Girls
Katrina is always the most fashionable at the party. Her colorful dress has features one of her favorite colors, purple. Not only is her dress purple, so is her hair; purple highlights are cleverly mixed in with a brownish-red color. Her appearance is striking her trendy outfit and her ultra-sweet personality. Launch date: 2012.
— In a June 2013 survey, three out of 11 retailers told TDmonthly that Groovy Girls from Manhattan toy were their best-selling dolls.
— In a June 2014 survey, three out of 10 retailers told TDmonthly that Groovy Girls are their best-selling doll.
ToyDirectory Product ID#: 34316 (added 5/24/2012)
An ideal baby doll for busy little girls, the Cozy Cute On-The-Go-Baby is a fun friend she can take everywhere she goes. The adorable carrier makes it extra-convenient to keep the doll in tow no matter where the day takes her.
— Teresa Ford, owner of Kids Ketch
in Lewes, Del., told TDmonthly
in a June 2014 survey that the Kidoozie Cozy Cutie On-The-Go-Baby is one of their best-selling dolls.
— In a June 2015 survey, two out of 10 retailers told TDmonthly
that Cozy Cutie was their best-selling doll.
ToyDirectory Product ID#: 36846 (added 6/29/2014)
MSRP: $59.99Age Range: 6 and upSpecialty: Yes (as of 2013)Gender: Girls
Share the joy of friendship with an Adora Doll Friend, each with her own unique style just like you. Unlock the magic of a true-blue friend with your very own Adora friendship bracelet. They are fun to wear and have a special meaning…handmade by one friend and given to another as a gift. The color of the friendship bracelet also has a special meaning among friends. Launch date: Spring 2013.
— Phyllis Stroud, owner of Rocking Horse Toy Store
in Natchitoches, La., told TDmonthly
in a June 2013 survey that dolls from Adora are their best-sellers in the category, especially around the holidays.
— Teresa Ford, owner of Kids Ketch
in Lewes, Del., told TDmonthly
in a June 2014 survey that the Adora makes one of their best-selling doll lines.
ToyDirectory Product ID#: 36164 (added 4/29/2013)
MSRP: $39.99Age Range: 1 and upSpecialty: Yes (as of 2014)Gender: Girls
Arabesque, anyone? Bebe Calin Ballerina is recital-ready in a leotard, tutu, tights and pink slippers with ribbon laces. Designed for little mommies 18 months and older, the Corolle Mon Premier Bebe Calin Ballerina will be her new favorite baby. Perfect for your little one, this dolly has a sweet face with big blue eyes that close when she's put down for a nap. Her kissably soft vinyl skin is gently scented with vanilla and her snuggly soft body is posable and perfect for cuddling when dancing fun is over! MSRP: $39.99 Ages 18 months+
— In a June 2015 survey, three out of 10 retailers told TDmonthly that Calin from Corolle was their best-selling doll.
ToyDirectory Product ID#: 37075 (added 12/4/2014)
MSRP: $34.99Age Range: 2 and upSpecialty: Yes (as of 2012)Gender: Boys And Girls
Soft, huggable, washable Lilli doll. 18 mos +
— Peg Scholtes, owner of Capitol Kids LTD in Madison, Wisc., told TDmonthly in a June 2015 survey that Lilli and Friends is one of their best-selling doll lines.
ToyDirectory Product ID#: 33967 (added 3/21/2012)
RAGGEDY ANN and RAGGEDY ANDY have been part of our play culture for decades. Aurora is thrilled to work with Hasbro to bring a new generation of children into the fold of this classic and beloved brand with a new line consisting of plush dolls striking the right balance of vintage and modern elements. In addition to the classic rag doll and Fancy Pals(tm) styles, Aurora has released holiday, Valentine's Day and Spring themed versions that make great gifts any time of year. Each is handmade and features exquisite detail including fine facial features and yarn hair with the classic loop style. These are heirloom treasures that can be passed on for generations.
— Teresa Derry, owner of Annie's Toy Chest
in Cocoa, Fla., told TDmonthly
in a May 2015 survey that this was their best-selling licensed toy.
ToyDirectory Product ID#: 35955 (added 1/14/2013)
MSRP: $39.99Age Range: 2 and upGender: Girls
Specially designed for bathtime fun, Tidoo is soft and posable and so light that it floats.
Filled with polystyrene "beads" that dry quickly, Tidoo can play out of the tub, too; it can even suck its thumb. Tidoo baby dolls can wear any fashion from the Mon Premier collection. Corolle also offers a wide selection of nursery accessories specially sized for Tidoo. 12 inches tall. Blue sleeping eyes.
— In a Summer 2011 survey 10 of 14 retailers told TDmonthly
that dolls from Corolle were their best-sellers. Joe Berardoni, owner of Pun's Toys
in Bryn Mawr, Pa., said they sell 6-10 Corolle dolls per month, and that Tidoo is the best-seller.
— Rebecca Goblish, owner of Picayune Toys
in Dunwoody, Ga., told TDmonthly
in a Summer 2011 survey that dolls from Corolle are in her top-three best-selling products.
— In a June 2014 survey, two out of 10 retailers told TDmonthly
that Corolle makes their best-selling dolls.
ToyDirectory Product ID#: 32517 (added 6/28/2011)
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Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Editorial Director of TDmonthly Magazine
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