Products from ZURU
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Below are a select number of products from ZURU
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Swimming Abilities: Your new Pets Alive Swimming Axolotl swims in 5 different directions when placed in water!
Hyper Realistic: Our Swimming Axolotls look and move just like the real thing!
Color Variations: Make your tank pop with two striking colors—vibrant pink and a cool teal.
Axolotl On/Off Activation: Simply drop your axolotl in water and watch it spring to life! Want to play on dry land? Just take it out and dry it with a soft cloth. It’s that easy and so much fun!
Power Save Mode: Your axolotl knows when it's time for a break! After 4 minutes in water, it goes into the save power mode to keep the batteries running longer! ToyDirectory Product ID#: 39578 (added 6/10/2025) .
So many ways to Learn and Play: By singing along and identifying different farm animals, imaginative play has never been so fun!
Develop fine motor skills: With countless hands-on activities across three stages of learning, there are so many ways to learn and play with Eggy Wawa Farm!
Musical egg: Hold down the magical Eggy Wawa egg to hear fun musical tunes!
34 Surprises inside: Discover 34 different layers of surprises.
Watch and learn: Follow along with the Eggy Wawa show to extend the watch and learn experience. ToyDirectory Product ID#: 39531 (added 6/10/2025) .
Incredible Disney Minis: Perfect replicas of your favorite Disney Store characters, with incredible design detail to delight collectors, kids and kids at heart.
Movie Moments: New Ultra rare movie moment Minis! These Minis match iconic moments straight from the movies!
50+ Minis: There are over 50+ Disney Store Series 3 Minis to collect.
Collect them all: Check off each of the Disney Store Series 3 Mini Brand collectables on your collector's guide!
Sustainability: Mini Brands Capsules are now made with Certified Recycled Plastic. The capsule opens in 2 halves for less mess while unboxing and allows for more mini fun! ToyDirectory Product ID#: 39523 (added 6/10/2025) .
96+ Max pieces: including 2x buildable vehicles and more!
Build your MAX city adventure: Construct the MAX Police Car and help the MAX Police chase down the robbers as they try and escape!
Articulated Movement: Spin the MAX police Cars wheels into action as it chases after the robbers!
Compatible with leading brands: MAX Bricks are compatible with leading brick brands, making them a seamless addition to any collection.
Perfect Gift: Gift your budding builder the ultimate MAX city Adventure! There is so much to build and create inside this epic pack! ToyDirectory Product ID#: 39515 (added 6/10/2025) .
50+ Surprises to hatch: So many surprises from your plush best friend to wearable accessories, bubbles, slime, yolkies to hatch, and so much more!
Wearable accessories: Unlock the magic with wearable fairy accessories. Transform into a real fairy with enchanting wings, whimsical hair bands, beaded bracelets and more!
3 to collect: Discover the new Fairy Eggzania and join the crew and collect them all for endless fun and friendship in Eggzania!
Crack open yolkies: There are 9 new collectible yolkies to hatch and add to your yolkie collection. Which yolkies will you find?
Peel and Reveal Hearts: A surprise awaits you underneath your Fairy Eggzania's special peel and reveal heart. ToyDirectory Product ID#: 39514 (added 6/10/2025) .
10+ Surprises to discover: With over 10 kitty surprises inside, the fun is never-ending!
Fluffy Soft Longtails: These new Kittycorns have a super long fluffy tail for you to brush and play with.
Peel and Reveal Hearts: A surprise awaits you underneath your Kittycorns special peel and reveal heart.
Collect them all: There are 7 longtail kittycorns to collect! So cute, you'll want more than just one for your Rainbocorns collection!
Kittycorn Compound: Find the stretchy-fun kitty litter slime compound inside your egg. ToyDirectory Product ID#: 39512 (added 6/10/2025) .
50+ Surprises to hatch: So many surprises from your plush best friend to wearable accessories, bubbles, slime, yolkies to hatch, and so much more!
Wearable accessories: Unlock the magic with wearable fairy accessories. Transform into a real fairy with enchanting wings, whimsical hair bands, beaded bracelets and more!
3 to collect: Discover the new Fairy Eggzania and join the crew and collect them all for endless fun and friendship in Eggzania!
Crack open yolkies: There are 9 new collectible yolkies to hatch and add to your yolkie collection. Which yolkies will you find?
Peel and Reveal Hearts: A surprise awaits you underneath your Fairy Eggzania's special peel and reveal heart. ToyDirectory Product ID#: 39511 (added 6/10/2025) .
Collect them all: Combine the entire Insanity HorrorFire range for the ultimate blaster experience, elevating your blasting adventures to the Next Level!
Firing Power: Hit multiple targets up to 27m / 90 feet away.
Dart Capacity: The XSHOT Insanity HorrorFire Dread Hammer has a 35 Dart Clip pump to prime. Unleash all 48 included darts on your enemies in seconds!
Air Pocket Technology: XSHOT Insanity HorrorFire includes Air Pocket Technology darts for a further, faster, and more accurate blast!
Combine the Blasters: Unleash something horrifying as you combine the Dread Hammer with other Insanity HorrorFire Blasters! ToyDirectory Product ID#: 39504 (added 6/10/2025) .
Snack: Every Snackle comes with its favorite licensed snack. Which one is your favorite?
Super soft plush: Our 14 inch Snackles are perfect in size and made from the softest, squishiest plush!
Hunt them all: Search high and low for your favorite Snackle!
Snackle personalities: Find out more about your Snackle by reading their bio, found on the hangtag!
Collect them all: There are 11 new Snackle characters to collect, start building your own Snackle family! ToyDirectory Product ID#: 39501 (added 6/10/2025) .
Snack: Every Snackle comes with its favorite licensed snack. Which one is your favorite?
Super soft plush: Our 8 inch Snackles are perfect in size and made from the softest, squishiest plush!
Hunt them all: Search high and low for your favorite Snackle!
Snackle personalities: Find out more about your Snackle by reading their bio, found on the hangtag!
Collect them all: There are 11 new Snackle characters to collect, start building your own Snackle family! ToyDirectory Product ID#: 39500 (added 6/10/2025) .
Snack: Every Snackle comes with its favorite licensed snack. Which one is your favorite?
Super soft plush: Our 8 inch Snackles are perfect in size and made from the softest, squishiest plush!
Hunt them all: Search high and low for your favorite Snackle!
Snackle personalities: Find out more about your Snackle by reading their bio, found on the hangtag!
Collect them all: There are 11 new Snackle characters to collect, start building your own Snackle family! ToyDirectory Product ID#: 39498 (added 6/10/2025) .
Snack: Every Snackle comes with its favorite licensed snack. Which one is your favorite?
Super soft plush: Our 8 inch Snackles are perfect in size and made from the softest, squishiest plush!
Hunt them all: Search high and low for your favorite Snackle!
Snackle personalities: Find out more about your Snackle by reading their bio, found on the hangtag!
Collect them all: There are 11 new Snackle characters to collect, start building your own Snackle family! ToyDirectory Product ID#: 39492 (added 6/10/2025) .
Mini Books: You'll be blown away by the tiny details of your favorite Books made Mini, with real readable pages!
Rare Minis: Can you find the rare Minis including the Legendary glow in the dark edition of Goosebumps Night of the Living Dummy?
40+ Minis: There are 40+ Iconic Minis to collect.
Mini Brands: Discover Iconic books including It Starts With Us by Colleen Hoover, classics like Alice's Adventures in Wonderland and spooky reads from the Goosebumps series.
Collect the all: Check off the miniature Book brands you find on your collector's guide! ToyDirectory Product ID#: 39453 (added 6/10/2025) .
Ultra-realistic baby: My Mini Baby is ultra-realistic with baby soft skin and the cutest mini features.
Imaginative play: Create a mini nursery with the My Mini Baby playsets, the perfect place to swaddle and take care of your mini babies.
Mystery accessory: Each My Mini Baby capsule comes with accessories to match their baby and playset.
Baby playset: The My Mini Baby playsets are the perfect place to take care of your Mini Baby. Find and build the Sleep Time, Stroller Outing, Play Time, or the Diaper Change playset
Collect them all: There are 12 different babies and playsets to collect. Each one with their own unique accessories. Find them all to build your own mini nursery. ToyDirectory Product ID#: 39417 (added 6/10/2025) .
11 Mini MasterChef Dishes: Collect and create 11 realistic MasterChef dishes.
Create: Each capsule is packed with Mini MasterChef ingredients and accessories to create 11 MasterChef dishes.
Sets In Seconds: 1x UV LED Toque (in sets including UV drying resin). Use the UV LED toque to speed up drying time!
MasterChef: The clock is ticking down and it’s time to plate up. Will you win the title of MasterChef?
Real Recipe: Once you've made your Mini MasterChef dish, follow the recipe to make the real version! ToyDirectory Product ID#: 39416 (added 6/10/2025) .
Discover your Dino: Each Smasher Junior Dino Dig Egg comes with 1 buildable dino. Discover the T-Rex and the Brontosaurus to create the ultimate Dino Dig world!
18 Surprises Inside: There are so many surprises to explore including 4 colors of dough, 6 molds, stickers and an ultra-cute Dino!
1kg / 2lbs of Dino Dough: Smashers Junior Dino Dig is packed with 1kg / 2lbs of dough and 6 molds to create different shapes.
Sensory Play for their Growing Brain: Squishing and molding the included Dino Dough is amazing for developing children's fine motor skills and building their creativity
Articulated Movement: Move the dinosaur's arms and head to watch it stomp around! ToyDirectory Product ID#: 39413 (added 6/10/2025) .
Moves Like a real Boat: These Robo Boats race through water just like real life speed boats!
Water Activated: Simply place the Robo Boat in water to watch it come to life.
4 to Collect: Collect them all for the ultimate Robo Boat race!
2 Patented Technologies: Robo Boats are unlike anything else, made with 2 patented technologies and electro-magnetic coils.
Perfect Gift: Robo Boats are the perfect gift for water loving, action-packed kids. ToyDirectory Product ID#: 39412 (added 6/10/2025) .
I COME ALIVE: Watch me swim around in the bath and come to life!
ROBO TECHNOLOGY: Water activated carbon sensors
AUTO SWITCH-OFF: 4 minutes sleep mode (take out, put back in)
MULTI-PACK: Set comes with 3x Baby Shark bath toys in assorted colors
COLLECT THEM ALL: Baby, Daddy and Mommy Shark available in full size. ToyDirectory Product ID#: 39409 (added 6/10/2025) .
I COME ALIVE: Watch me swim around in the bath and come to life! I also sing!
ROBO TECHNOLOGY: Water activated carbon sensors
AUTO SWITCH-OFF: 4 minutes sleep mode (take out, put back in)
COLLECT THEM ALL: Baby, Daddy and Mommy Shark available in full size.
3x LR44 batteries included ToyDirectory Product ID#: 39403 (added 6/10/2025) .
10 surprises inside: There are 10 surprises to unbox, including gooey kitty litter compound!
Glow in the dark: These Kittycorns have magic glow in the dark eyes!
Collect them all: There are 6 kittycorns to adopt and love as part of this collection!
Peel and reveal: Peel the heart off your Rainbocorn to reveal what they love!
Boo-Boocorn: Meet the adorable mini-me Boo-Boocorns, the smallest friends of Rainboville! ToyDirectory Product ID#: 39338 (added 6/10/2025) .
New Mini Minis: Mini Brands just got more mini! You'll be blown away by the tiny details of your favorite brands. Find mystery Mini Minis inside Fedex and UPS boxes.
Rare Minis: Can you find all 17 rare Minis, including the Ultra Rare Frozen Moments and Dogecoin?
90+ Minis: There are 90+ miniatures of your favorite brands to collect.
Mini Brands: Discover iconic brands including Campbell's, Tabasco, Post-It and more!
Collect them all: Check off the miniature brands you find on your collector's guide shopping list! ToyDirectory Product ID#: 39337 (added 6/10/2025) .
Scurry around: Hamster Mania pets can run in and outside of their ball!
Real sounds: Listen close to hear 20 adorable hamster sounds.
Smart technology: These clever pets can sense doors, walls and more!
4 to collect: There are 4 adorable hamsters to adopt. Which will you unbox?
Perfect gift: Hamster Mania are the perfect furry friends to gift to any child who would love a pet! With real movements and sounds they're just like the real thing! ToyDirectory Product ID#: 39336 (added 6/10/2025) .
Scurry around: Hamster Mania pets can run in and outside of their ball!
Real sounds: Listen close to hear 20 adorable hamster sounds.
Smart technology: These clever pets can sense doors, walls and more!
4 to collect: There are 4 adorable hamsters to adopt. Which will you unbox?
Perfect gift: Hamster Mania are the perfect furry friends to gift to any child who would love a pet! With real movements and sounds they're just like the real thing! ToyDirectory Product ID#: 39335 (added 6/10/2025) .
Feed me: Use the milk bottle to feed your Smitten Kitten!
10 real life kitty sounds: These kittens make 10 real life kitten sounds!
8 to collect: There are 8 kittens to collect, including the ultra rare Rainbow Kitty!
5 surprises inside: There are 5 surprises inside, including kitten litter compound!
Perfect gift: Smitten Kitten is the perfect gift for any pet loving child. Nurture the kitten back to health and play with a real talking pet! ToyDirectory Product ID#: 39334 (added 6/10/2025) .
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