Products from ZURU
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Below are a select number of products from ZURU
Search Results: Displaying 1-25 of 157
Real Artists, Mini Size: Collect mini vinyls from chart-topping artists like Katy Perry, Kendrick Lamar, Fall Out Boy, and Chappell Roan — over 20 artist releases in the full set.
4 Mystery Mini Vinyls Per Capsule: Every capsule reveals 4 hyper-realistic blind mini vinyls plus 1 surprise accessory, peel, reveal, and hunt down the 3 ultra-rare finds.
Fully Playable: They actually spin and play! Each mini vinyl works on the Mini Brands Really Works Vinyl Player (sold separately) for a true mini music experience.
Collect All 45: Hunt the full set across pop, hip-hop, rock and R&B, including the coveted ultra-rare gold vinyls. Will yours be the one?
Makes An Awesome Gift: Display them on the included stand, build your own mini record store, trade with friends, designed for music fans, collectors and gifting. ToyDirectory Product ID#: 58546 (added 10/30/2026) .
Blind Box Excitement: Every unboxing is a fashion mystery with over 20 pieces inside each box.
Pose & Play In Style: With 16 points of articulation, MINNEE is super poseable, allowing for dynamic storytelling and creative display in any fandom-inspired scene.
Expand your MINNEE world! Collect all 9 stylish MINNEE dolls and unbox their adorable pet pals. Each doll offers unique fashion and endless styling opportunities for every tiny trendsetter.
Premium Details, Mini Size: Experience high-quality rooted hair and realistic clothing details that make MINNEE a stand-out collectible. This mini fashionista is packed with big style and charm in a compact size.
Ultra Rare Doll: Will you find the rare gold Winter Boutique MINNEE — just 1 in 128! ToyDirectory Product ID#: 58537 (added 10/30/2026) .
50+ ARTWORKS TO COLLECT – Build your gallery with famous paintings and sculptures.
CREATE: Use the frames provided to display the iconic Mini Masterpieces you discover in each capsule and build your own mini gallery.
MINI GALLERY: Create your very own mini art gallery with these miniatures! This collection of mini toys is perfect for kids, teens and art lovers of all ages.
FRAME & DISPLAY – Use the frames included to create your own mini gallery wall.
SUSTAINABLE CAPSULES – Made with certified recycled plastic for eco-friendly fun. ToyDirectory Product ID#: 58512 (added 10/30/2026) .
RESTOCKING FUN: A unique fridge collectible, featuring minis, magnets, and more! Perfect for fans of miniatures, mini toys, and novelty & gag toys, this collection brings mini food and mystery toys together for endless fun. A great addition for toys for kids, adults and novelty gifts!
DIY YOUR MINI FRIDGE: Deck out your fridge with included fridge magnets and mini food items. Personalize your mini fridge with your favorite snacks and treats!
EXCLUSIVE MINIS: Includes 4 Mini Brands Create exclusive minis!
UV LIGHT: Features a working UV light in the fridge!
SUSTAINABLE: Mini Brands capsules are made with certified recycled plastic, so what's good for the collector is also better for the planet. ToyDirectory Product ID#: 58503 (added 10/30/2026) .
Zuru Mini Brands Kawaii Kitchen Series 1 1 Capsule ToyDirectory Product ID#: 58486 (added 10/30/2026) .
IMMERSIVE UNBOXING EXPERIENCE: Every Sad Baby Animal arrives tucked inside a beautifully themed blind box designed to heighten the surprise. Rip open the box to reveal your surprise vinyl figurine.
CHARACTER DESIGN: Each Sad Baby Animal is crafted to embody the charm of beloved creatures like a Capybara, Unicorn, Highland Cow and more. With their sad faces and wistful expressions, these figures evoke a strong desire to care for each one.
HAND SIZED: At a size that fits in the palm of our hand, Sad Baby Animals are the perfect size to display or take with you on your day to bring joy to your daily life.
ULTRA RARE FIND: Hidden among the Sad Baby Animals blind boxes is a super rare 1 - in -128 secret Animal. Discovering one feels like stumbling upon a tiny treasure.
PREMIUM QUALITY: Crafted from premium vinyl that is hand finished these mini figurines combine cute designs with lasting durability. As high-quality blind box collectibles, they're perfect for both displaying and playing with.
PACKAGING MAY VARY: We're rolling out an updated pink blind box — you may receive either box packaging version. Same figures, same rare odds, same surprise inside! ToyDirectory Product ID#: 58473 (added 10/30/2026) .
Rainbocorns Adopt-A-Corn Surprise Egg Toy Bundle Rainbocorns Mystery Plush - Rainbocorns Adopt a Corn Mystery Set with Plushie, Stickers, More | Rainbocorns Surprise Egg Toy for Kids.
This Rainbocorns Adopt-a-Corn Surprise Egg contains one mystery Rainbocorms plushie animal inside your surprise egg.
Sure to be a hit with kids, this Rainbocorns blind box is great to include in an Easter basket or part of a birthday gift.
Enjoy the mystery of opening your Rainbocorns Adopt-a-Corn Surprise Egg to see which cute Rainbocorns plush figure you received.
Officially licensed Rainbocorns Adopt-a-Corn Surprise Egg for kids also includes animal stickers and a Beach Kids bookmark. ToyDirectory Product ID#: 58451 (added 10/25/2026) .
Suitable for ages 6 and up ToyDirectory Product ID#: 58356 (added 10/25/2026) .
REAL ARTISTS, MINI SIZE: Collect mini vinyls from chart-topping artists like Katy Perry, Kendrick Lamar, Fall Out Boy, and Chappell Roan — over 20 artist releases in the full set.
4 MYSTERY MINI VINYLS PER CAPSULE: Every capsule reveals 4 hyper-realistic blind mini vinyls plus 1 surprise accessory — peel, reveal, and hunt down the 3 ultra-rare finds.
FULLY PLAYABLE — THEY ACTUALLY SPIN AND PLAY: Each mini vinyl works on the Mini Brands Really Works Vinyl Player (sold separately) for a true mini music experience.
COLLECT ALL 45: Hunt the full set across pop, hip-hop, rock and R&B — including the coveted ultra-rare gold vinyls. Will yours be the one?
PERFECT FOR KIDULTS & COLLECTORS: Display them on the included stand, build your own mini record store, trade with friends — designed for music fans, collectors and gifting. ToyDirectory Product ID#: 58317 (added 10/25/2026) .
40+ SURPRISES - Hatch the egg, meet your new plush toy and discover over 40 magical surprises inside Kitty Mania - this fantastic feline needs a new friend. Magic Heart: peel off to reveal its magical heart. PORTABLE ACCESSORIES Unlock the magic with enchanting wearable accessories. Boo-Boocorn: Each kitten comes with its own Boo-Boocorn! ToyDirectory Product ID#: 58310 (added 10/25/2026) .
SURPRISE UNBOXING EXPERIENCE: Collecting is made even more exciting with Nook Nooks mystery blind box format, where you never know which animal you'll discover.
COLLECTIBLE LIGHT UP HOMES: Each Nook Nook includes a unique miniature home that lights up. Designs range from retro TVs and washing machines to clocks and computers.
ADORABLE ANIMAL FIGURINES: Inside every nook lives an irresistibly cute animal friend, from chill capybaras to cheerful bunnies. Each figurine has its own unique accessories.
SUPER RARE FIGURE: Hidden among the collection is a super rare Nook Nook. A limited-edition figure with a special glowing twist. Finding one feels like uncovering a treasure - it’s that extra bit of collectible magic.
MIX AND MATCH, DISPLAY, AND PLAY: Nook Nooks are made to display together. You can mix together the different themes, rearrange rooms, and combine multiple sets to create your perfect set of tiny worlds. ToyDirectory Product ID#: 58306 (added 10/25/2026) .
Connie the Capybara is part of ZURU's Hug-A-Lumps Series 2, a line of weighted plush toys meant to add calm and comfort to a hug. This is the small size, made from very soft plush and shipped in mailbox-style packaging. The series includes a range of animal characters, so fans can collect more than one. It suits children and adults who like a heavier, more substantial cuddle toy. ToyDirectory Product ID#: 58305 (added 10/25/2026) .
Lenny the Lobster joins ZURU's Hug-A-Lumps Series 2, a collection of weighted plush designed to feel calming when squeezed. This small-size Lenny is made from soft plush and arrives in mailbox-style packaging. Hug-A-Lumps come in many animal characters, and this one pairs well with others in the series for collectors. It is a good fit for anyone who prefers a plush with a little extra heft. ToyDirectory Product ID#: 58304 (added 10/25/2026) .
REALISTIC SLIME CREATIONS: Mix, mold, and decorate vibrant slime compounds into incredibly detailed, food-inspired creations. Your imagination is the only limit to your squishy culinary adventures!
ULTIMATE CREATIVE & SENSORY PLAY: Experience ultimate tactile satisfaction with ultra-squishy, stretchy slime that provides hours of engaging, imaginative fun.
ENDLESS SQUISHING FUN: Once your "meals" are crafted, enjoy the incredibly satisfying, ooey-gooey texture. Squish, stretch, and shape your slime food creations to your heart's content for endless sensory delight.
COLLECT THEM ALL: Uncover unique "recipes" and ingredients with each Slime Mart set. Collect them all to expand your squishy menu, discover new themes, and build the ultimate slime food empire – the culinary journey starts here!
CULINARY FUN FOR ALL: Whether you're a young aspiring chef or adult, become the master of your own slime kitchen. Explore new textures and "recipes," providing interactive arts & crafts entertainment suitable for anyone aged 6 and up. ToyDirectory Product ID#: 58299 (added 10/25/2026) .
Unbox a Birthday Bash Surprise: Each mystery capsule reveals a unique My Mini baby doll, ready to celebrate with a birthday-themed playset element and accessories for an exciting unboxing experience.
Collectible Birthday Babies: Discover and collect all 6 adorable mini baby dolls, each with their own distinct birthday outfits and party accessories, perfect for building your ultimate My Mini Birthday celebration.
Complete Mini Party Scenes: Every capsule includes a themed playset piece, allowing you to instantly set up and create charming birthday party environments for your My Mini babies.
Imaginative & Nurturing Play: Spark creativity as children engage in storytelling, role-play, and nurturing their mini dolls within delightful birthday scenarios.
Perfect for Play & Display: These intricately detailed mini dolls and accessories are ideal for both playful adventures and for showcasing in any miniature collection, appealing to kids and collectors alike. ToyDirectory Product ID#: 58298 (added 10/25/2026) .
Discover Adorable Miniature Pets: Unbox a surprise capsule to reveal a charming, highly detailed miniature pet figure, from playful puppies to cuddly kittens and more.
Complete Mini Playscape Included: Each pet comes with its own unique, themed home or playscape element, providing a cozy and imaginative environment for your new tiny friend.
Accessorize Your Tiny Companion: Enhance playtime with realistic and themed accessories designed specifically for your mini pet, adding to the fun and collectibility.
Collect Over 10 Unique Sets: Build your ultimate miniature pet world by collecting all the different animal characters, habitats, and accessories in Series 1.
Perfect for Nurturing Play & Display: These meticulously crafted mini pets encourage imaginative storytelling and make an adorable addition to any collection or toy display. ToyDirectory Product ID#: 58297 (added 10/25/2026) .
Discover 6 Adorable Pumpkin Patch Babies: Unwrap the cutest fall-themed mystery capsule to reveal 1 of 6 limited-edition My Mini Baby dolls, each ready for autumn adventures and bringing heartwarming joy
Cozy Fall Surprises Inside: Each capsule comes packed with an autumn-inspired Mini Baby doll and charming themed accessory to complete their seasonal look.
Ultra-Realistic Mini Detail: My Mini Baby dolls feature ultra-realistic soft skin and the cutest mini features, inviting nurturing imaginative play for little hands and delighting collectors.
Build Your Autumn Nursery Collection: There are 6 unique My Mini Baby Pumpkin Patch dolls to find and collect! Can you find them all to create the most adorable fall-themed mini nursery
The Perfect Fall Treat: Ideal for ages 5+ and collectors alike, these mini baby dolls make a delightful surprise, stocking stuffer, or a special addition to any fall-themed miniature collection. ToyDirectory Product ID#: 58296 (added 10/25/2026) .
REAL WORKING MINI RECORD PLAYER: It actually spins. It actually plays. Drop the included mini vinyl on the deck and hear authentic music from a fully working miniature turntable — vinyl-inspired sound in the palm of your hand.
WORKS WITH THE MINI VINYLS CAPSULE: Fully compatible with the ZURU Mini Brands Really Works Mini Vinyls Capsule (sold separately). Spin records from chart-topping artists — Katy Perry, Kendrick Lamar, Fall Out Boy, Chappell Roan, and 20+ more.
STARTS SPINNING OUT OF THE BOX: Comes with an exclusive Mini Vinyl of "APT." by Rosé & Bruno Mars — drop the needle and start playing the moment you unbox. Your collection's first record. Hunt for the rest in the Mini Brands Vinyl Capsule (sold separately).
DISPLAY-READY MINI RECORD STORE: The included stand turns the playset into a showcase for your full Mini Vinyl collection — desk, shelf, or studio shrine.
PERFECT FOR KIDULTS & COLLECTORS: Designed for music lovers, vinyl enthusiasts and Mini Brands fans aged 3+ — a giftable, interactive piece that sits between toy aisle and collector shelf. ToyDirectory Product ID#: 58295 (added 10/25/2026) .
MINI DETAIL: My Mini Baby is ultra-realistic with baby soft skin and the cutest mini features.
MYSTERY ACCESSORY: Each My Mini Baby capsule comes with accessories to match their baby and playset.
BABY PLAYSET: The My Mini Baby Series 2 playsets are the perfect place to take care of your Mini Baby. Find and build the Sleep Time, Stroller Outing, Play Time, or the Diaper Change playset.
COLLECT THEM ALL: There are 15 different My Mini Baby playsets to collect, each with their own unique accessories.
BUILD YOUR NURSERY: Collect all minis to build your very own cute nursery! ToyDirectory Product ID#: 58290 (added 10/25/2026) .
SURPRISE REVEAL: Unbox the excitement to discover if you have found 2 or 3, surprise baby capybaras hidden inside!
REAL WALKING ACTION: Mommy Cappy really walks using battery powered movement and moving parts, waddling along just like a real capybara!
THEY MAGICALLY FOLLOW: The baby capybaras connect to Mommy Cappy, forming an adorable family train that follows her wherever she waddles!
REALISTIC FUR: Mommy Cappy is covered in realistic fur that feels just like a real capybara!
MAKES SOUND: Mommy Cappy comes to life with adorable capybara noises! ToyDirectory Product ID#: 58162 (added 10/23/2026) .
Inside each capsule, you'll find five miniature collectibles to discover, with more than 40 iconic book titles and over 60 tiny home accessories to collect. The mini books are especially detailed, with actual readable pages, and they're just the right size for display. You'll also come across realistic household items like microwaves, air fryers, furniture, and decor. Keep an eye out for special glow-in-the-dark book editions among the surprises. This set makes a great gift for party favors or collectors of any age who enjoy miniatures and home design. As a bonus, the Increditoyz bundle includes two packs of Mini Brands along with super cute squishy toys for even more fun. ToyDirectory Product ID#: 55461 (added 8/20/2025) .
Foodie Mini Brands just got even smaller with these new Mini Minis—you’ll be impressed by how much detail is packed into each tiny replica of your favorite fast food items. There are more than 95 miniatures to collect, including iconic brands like Pizza Hut, Jack in the Box, and Cinnabon. Keep an eye out for 23 rare Minis, including Ultra Rare Frozen Moments, Scented Minis, and the new Mini Minis. Use the included collector’s guide shopping list to track your finds as you build your collection. The capsules are now made with certified recycled plastic, and each one opens cleanly into two halves, making unboxing neat and easy. ToyDirectory Product ID#: 55262 (added 8/20/2025) .
Each Babycorn comes with more than 15 surprises to unwrap and discover inside. You can care for your Babycorn with the included pacifier, cozy baby blanket, and a little storybook. There are four small Babycorns to collect—Riley, Echo, Skylar, and Bailey—each with its own personality. Peel back the special heart on your Babycorn to reveal a hidden surprise. If you want to expand your collection, there are also four larger Babycorns available to adopt. ToyDirectory Product ID#: 54631 (added 7/19/2025) .
The set allows users to fill and tie over 30 water balloons at once in seconds using self-sealing technology, eliminating the need for manual tying. It features a straightforward design suitable for both kids and adults. The included multiple stems in bright colors attach directly to standard water sources for quick setup. Ideal for summer activities, outdoor games, and water fights, the balloons are designed for children ages 3 and up, with an automatic fill-and-seal function for ease of use. ToyDirectory Product ID#: 54080 (added 7/8/2025) .
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