If a robot toy were crossed with an insect, what would you get? A HEXBUG! For Innovation First, the result has been a sellout, with demand overwhelming supply in the products’ first year. “The power of observation is important to succeed,” Joel Carter, vice president of marketing at Innovation First, told TDmonthly Magazine, explaining that the inspiration for HEXBUGs came because of a long line at a robotics trade show. “We saw people waiting to pay big bucks for a bag full of component parts and an instruction sheet on how to build robot bugs that didn’t do much. We knew we could do better cost-wise and come up with a cooler product.” Getting from the initial idea to actual production took nine months. The company introduced the HEXBUG in spring 2007 and sold more than 1.5 million units by year end. “HEXBUGs were a runaway success that we had not anticipated,” Joel said. Innovation First began producing electronics for robots in 1996. Today, the company is an industry leader in hobby, competition and education robotics, as well as a developer of consumer robotics toys. In addition to HEXBUGs, Innovation First produces the Vex Robotics Design System, the top-selling robotics platform in middle and high schools.
Part pet, part toy, the HEXBUG Aquabot 2.0 provides kids with the fun experience of having a pet fish, without all the messy clean-up. The portable fishbowl allows kids to bring their pet fish with them wherever they go! Includes repositionable background and name tag. HEXBUG Aquabot 2.0 is available in two styles, the Angelfish and Hammerhead Shark, and ten translucent colors. The Aquabot 2.0 swimmers are equipped with an inner pulsating LED glow and a hi-tech sensor allowing you to wake the sleeping fish by tapping on the tank. Styles and colors are selected randomly at time of shipment based on availability. — Mary Tague from Toy Town in Key Biscayne, Fla., told TDmonthly in an April 2015 survey that the Aquabot was their best-selling bath toy.
Features five evolved Nanos, sporting new looks, with three rubber spines on their backs, as well as a new system of tubular tracks that highlight the Nano V2’s unique multi-level climbing abilities. The Nano V2 can climb through tubes on its feet or on its back, and can pass another bug in a single tube to avoid a traffic jam. It can even flip to its feet when landing on its back on an open flat surface. Compatible with all other V2 sets.
The Strandbeast XL is 50% larger than the original Strandbeast, and features a mesmerizing eight-legged walking mechanism that gives it a graceful, smooth-walking stride. Includes a dual-channel remote control that allows the user to independently operate each side of the Strandbeast’s legs. HEXBUG Strandbeast XL is compliant with CPSIA standards.
Introducing an all new breed of gravity defying HEXBUG Nanos. These Nano V2 bugs can now climb up vertically, horizontally, around corners, through loops and tubes, to the tip top of any Nano V2 habitat set. The HEXBUG Nano V2 Hurricane set features an evolved Nano, sporting a new look, with three rubber spines on its back, as well as a new system of tubular tracks that highlight the Nano V2's unique multi-level climbing abilities. The HEXBUG Nano V2 is a tiny, micro robotic creature that uses the physics of vibration to scurry up through multiple levels of tubes, as high as the V2 set will take it, to explore its environment. The quick little critter possesses an uncanny sense of balance, capable of crawling through tubes on its feet or on its back and can pass another bug in a single tube to avoid a traffic jam. The Nano V2 will even flip to its feet when landing on its back on an open flat surface.
Get a robotic creature that behaves just as a real bug would. This robotic HEXBUG Halloween Nano speeds around in random patterns, finds its way around obstacles and more all by using vibration-propelled movements. Each one comes with a unique registration number too, so kids can register their HEXBUG online and earn points, play games and learn scientific facts. — Jessica Wood from Northshire Bookstore in Manchester Center, Vt., told TDmonthly in a Winter 2012 survey that Halloweeen Hexbugs were their top-selling Halloween toy.
Holiday robot captivates kids with rapid skittering motion. Decked out for holiday fun in red, green, snowflake & antlers. At home in a crystal-clear ornament bulb tied with festive ribbon (for a bit).
The ultimate large scale battleground for all HEXBUG Warriors students comes with two fully-armored collectible HEXBUG Warriors, eight Battle Stadium Pieces (compatible with Battle Arena) and 12 standoffs. There are two assorted HEXBUG Warrior Battle Stadiums available for fans to collect. Each features a different opposing pair of Warriors. — "Super easy to snap together...my son gave it a huge thumb’s up!" - Review from Kathy at DetroitMommies.com. Awards: 2013 TDmonthly Seal of Approval
The battle arena is the perfect stage for HEXBUG Warriors students to hone their skills. It comes with two HEXBUG Warriors with weapons and armor, two expandable battle arena pieces (compatible with Battle Stadium), three standoffs and extra bonus armor. There are four assorted HEXBUG Warrior Battle Arenas available for fans to collect. Each features a different opposing pair of Warriors. — "The robots do look really cool with all the different armor that can be switched back and forth with the other robots to make your own custom version...My son’s only suggestion was that they should come up with a solar powered version so the batteries would last a little longer." - Review from Kathy at DetroitMommies.com.
Kids can operate their HEXBUG Warriors in Training Mode, with unlimited health, for scrimmages and testing purposes. Once the Warriors are equipped and ready for battle, they can be powered into Match Mode and are set to enter into competition, where they crash, jab and jostle with their opponents until they win or lose by running out of health at which point they deactivate. Once put in Match Mode, each robot’s Shock Sensor activates its Damage Indicator Light which changes colors from green to red and blinks more rapidly as its health decreases. There are 12 assorted HEXBUG Warrior Battling Robots Single packs available for fans to collect. Each Single pack includes 1 fully-armored Warrior. — Mary Porter Green, owner of Curiosity Zone in Ashbburn, Va., told TDmonthly in a Fall 2012 survey that Hexbugs are one of their bestselling tween toys. "In a good month, we sell dozens," she told us.
The HEXBUG Nano Zip Line Starter Set unlocks new possibilities and nearly endless heights for the Nano to explore. Once the set is built, each daredevil Nano bug can bravely scurry up the curvy spiral ramp where it will connect to the zip line with the help of its custom-fit “backpack”, and soar down to the lower-level cul-de-sac where it preps to do it all over again. In addition to serving as the perfect starter kit for first time Nano owners, this set makes a great connecting piece that can bridge the gap between any other existing habitat sets, enabling children to customize and create the ultimate playground for their HEXBUG Nano to traverse. The HEXBUG Nano Zip Line Starter Set includes 23 easy-connect pieces and one extremely rare Nano mutation with removable zip line backpack. Launch date: 2012.
The HEXBUG® Scarab is an exceptionally high-speed, mechanical, beetle-like robotic bug that skitters around on six angled legs. The high energy micro robotic creature propels itself forwards and backwards, and is capable of popping from its back to its feet if placed upside down. The Scarab’s lifelike behavior is eerily mesmerizing to watch and interact with. Packed with advanced design and engineering, each Scarab has an inner body loaded with robotic intelligence, protected by a hard, transparent exoskeleton casing. The HEXBUG Scarab moves so frenetically that it is nearly impossible to follow without a slow motion camera. The combination of the HEXBUG Scarab’s six specially designed angular legs, coupled with its lightning speed, make it easy to for it to propel against obstacles in its path and flip over if caught on its back. Three button cell batteries are included. Available in an assortment of five translucent colors including: Green, Blue, Orange, Black and Red. Launch date: November 2012.
Bobble Bots Moshi Monsters House allows the ultimate collector to scurry their Moshlings home and cultivate their ever-growing gardens. Each Bobble Bots Moshi House comes with the ultra-rare Oddie #88 Moshling, four cobblestone building tiles, ten brick borders, nine grass pieces, one garden patch, one Scarecrow, one small bush, three flowers, two mushrooms, three weeds and two rocks. The house also includes one foundation building tile, one door, one roof, one shelf accessory, three different house walls featuring three wallpaper designs, and secret codes that unlock fresh, new content in the online virtual world of www.moshimonsters.com. Launch date: Spring 2012.
The Bobble Bots Moshi Monsters Large Starter Set comes with one Moshling, two cobblestone building tiles, six brick borders, three grass pieces, one garden patch, one small bush, three flowers, one mushroom, one weed, and one rock. Each set also contains secret codes that unlock fresh, new content in the online virtual world of www.moshimonsters.com. Launch date: Spring 2012.
The Bobble Bots Moshi Monsters Starter Set is perfect for any first time user, or seasoned collector looking to enhance an existing set. Each starter set comes with one Moshling, one cobblestone building tile, four brick borders, three grass pieces, one small bush, one mushroom, one rock, and secret codes that unlock fresh, new content in the online virtual world of www.moshimonsters.com. Launch date: Spring 2012.
The Bobble Bots Moshling Flower Garden set allows collectors to accessorize and enhance any existing starter set, store or house in Monstro City. Each flower garden comes with one moshling, one garden patch, three flowers, and secret codes that unlock fresh, new content in the online virtual world of www.moshimonsters.com. Launch date: Spring 2012.
Bobble Bots Moshi Monsters Moshlings are a set of cute and cuddly bobble-head mini robotic pets that bring the hugely popular online world of Monstro City to life for its 50 million fans worldwide. The explorative and collectible, battery-operated Moshlings use patented HEXBUG Nano vibration technology to buzz around their unique configurable 3-D “dollhouse” replicas of the same streets, yards, buildings and houses found online in Monstro City. Each Bobble Bots Moshling has its own unique, bubbly personality, and some are rarer than others. For example, Snookums the baby tumteedum is a common, prehistoric Dino who yearns to be cared for; Gingersnap the Whiny Cat is a rare Kitty who loves melted cheese and strongly dislikes any form of work; and Sooki-Yaki the caped assassin is an uncommon gadget-loving Ninja highly trained in martial arts. Launch date: Spring 2012.
The HEXBUG® Larva is a micro robotic creature that slithers forward on smooth surfaces using a slow, rhythmic flexing motion. Just like real larvae, each of these creepy crawlers reacts to its environment, instinctively changing direction upon sensing an object in its path and wriggling off to explore a clear, undisturbed path ahead. Its behavior is eerily mesmerizing to watch and interact with. The HEXBUG Larva is CPSIA approved for kids ages 8 and up. The HEXBUG Larva features a forward facing infrared sensor that allows it to detect fellow squirming larvae and other objects in its path. When the HEXBUG Larva encounters a road block, it spins around on two micro robotic wheels hidden beneath its hard exterior shell and heads off in a new direction. Three button cell batteries are included. Available in various translucent colors including Red, Green, Indigo, Orange and Black. Launch date: mid-August 2011.
The HEXBUG Nano Hive Habitat Set is the first transportable environment that enables HEXBUG Nano architects to customize the design and layout within a HEXBUG Nano Habitat Set. The Hive Habitat Set features an integrated center ramp for multi-level Nano interaction and a floor spotted with attachment points that kids can build off of, further extending its creative play pattern. Each attachment point can be filled with a variety of new playground accessories including pegs, which act as bump points for the HEXBUG Nano, rotating flags, which direct the HEXBUG Nano toward ramps or other obstacles including merry-go-rounds and even a seesaw for the playfully energetic HEXBUG Nano to explore. The HEXBUG Nano Hive Habitat Set can be connected to any pre-existing habitat set or used as a stand-alone product that kids can simply pack up to go with a convenient carrying handle. The Hive Habitat Set comes with one extremely rare HEXBUG Nano mutation and 35 easy-connect construction pieces including 16 pegs, 16 adjustable flags, two merry-go-rounds and one seesaw. HEXBUG Hive is CPSIA approved for kids 3 and up. Launch date: mid-August 2011.
This not-so-creepy crawler features 360 degree steering, an LED forward eye, and two-channel, user selectable infrared remote control. The two-channel remote control enables users to operate multiple bugs independently or at the same time. As the largest member of the HEXBUG family, the complexity of its internal mechanisms and six-legged crawling motion is truly hypnotizing.
The HEXBUG Nano Bridge Battle Habitat Set allows kids to create the ultimate battleground for the HEXBUG Nano. HEXBUG Nano owners place their bugs on either side of the elevated arena where they must scurry over an orange bridge, through one-way gates and meet in the center battle platform. HEXBUG Nanos nudge and knock their competitor out of the battle arena until only one bug is left standing and reigned champion. Bridge Battle comes with 29 easy connect pieces and two rare HEXBUG Nanos. — In a Summer 2011 survey, 25% of 12 retailers told TDmonthly that HEXBUGs were their best-selling electronic or battery-operated product.
Ready, Set, Nano! Kids can race their HEXBUG Nano bugs by constructing their very own customizable Raceway Habitat Set. HEXBUG Nanos test their speed and take off out of the starting gates at a lightning pace in attempt to out-scurry their competition to the finish line, zooming through dangerous divides and tricky turns.
HEXBUG Nano collectors can unleash their creativity as they build and construct the expansive Elevation Habitat Set. Elevation features a multi-level spiral and bridges that can accommodate an entire HEXBUG Nano collection, and enable each Nano bug to stretch its rubber legs as it traverses through the sizable mini-community. The customized track includes one spiral ramp that rises two levels up, offering explorative HEXBUG Nano bugs the best view in town.
The Glow in the Dark HEXBUG Nano Starter Set is perfect for any first time HEXBUG Nano owner. Each Glow in the Dark HEXBUG Nano Starter Set is expandable. Kids can build onto their habitat sets using additional track pieces until they’ve constructed their own little micro robotic community.