The Starter Kit includes the following: a signed Think Green! book with an environmental message, a reusable children's shopping bag, a reusable napkin to color, and a Kids Think Big bracelet made from reclaimed climbing rope. It can be all wrapped with a colorful piece of 100-percent PCW wrapping paper. Awards: Moonbeam Children's Book Award 2009, Creative Child 2009 Preferred Choice Award, Garden Club of America’s 2009 Club Conservation Award. Launch date: 2010.

Think Green! is a wonderfully illustrated children’s book about simple ways kids (and adults) can help keep Earth clean and safe for all people, animals, fish and birds. It’s a fun book with easy-to-grasp everyday ideas, includes a page to personalize characters and new green ideas, and is a great gift idea for schools, libraries, non-profit fundraising and corporations. Several of the illustrations show website addresses of green-thinking resources. Think Green! is the "first children's book in history to have it's own eco-audit ... an environmental benefits statement explaining the resources saved by printing Think Green! on recycled/post consumer paper vs. virgin fiber," Jeanine Behr Getz, managing director and author for Kids Think Big, told TDmonthly. This book received a Dr. Toy 2008 Summer Vacation Award. Launch date: April 10, 2008.