Ernie Fire Engine comes to the rescue with his powerful friction motor and crew of firefighters. Little firefighters can ring his push-button bell and watch his revolving light before using the click-and-turn ladder to fight any imaginary blaze. The firefighter’s hand opens the back door to reveal two emergency barriers. Ernie is great for long-lasting role-play fun.
— “Wow is an excellent line of cars, especially for the 1- to 1½ -year-olds,” said Fred Rosenberg, owner of On the Park in Kingwood, Texas, in spring 2007. “It’s hard to find things as well made as [Wow] that you can actually sell to that age. In the fall [2006], we brought them in, and they’ve done very well.” They’ve also become a best seller for Brain Station and Tree Town Toys in Ann Arbor, Mich., Owners Hans and Tricia Masing told TDmonthly in fall 2007.
— “This is my baby’s favorite toy. She plays with it every day,” shared TDmonthly's Baby Roundtable reviewer Sharri Hefner. She and her co-reviewers voted Ernie No. 1 for lasting value out of the 12 toys they evaluated from March to July 2007.
— Ernie Fire Engine is full of “wow” for toddlers — from its friction-prompted motion and siren to its friendly face and likable figurines. Doors that open and close, a workable ladder and attractive packaging also contributed to its receipt of a TDmonthly Top Toy 2007 award. Saving trips to the store to buy batteries (it doesn’t need them) helped, too!

118 piece Builderific with 4-pc toolset including power drill. Durable plastic.
— Gregory Faith, owner of Inside Out Hobbies in Nashua, N.H., told TDmonthly in a May 2015 survey that this was a best-selling construction toy at their store.

Li’l Chugs is an ecologically friendly collection of trains that are constructed of highly renewable, natural rubberwood harvested from reforested forests. Each bright colorful piece meets ATSM, CPSIA and EN71 safety standards and features durable magnetic couplings so kids can create many different combinations. Awards: Dr. Toy Best Green Toy Award 2010