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January 2010 | Vol. IX - No. 1




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Toy Fair Preview 2010: Preschool


Preview Toy Fair 2010 exhibitors in the preschool category:

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MSRP: $12.00
Age Range: 3 and up
Launch Date: January 2010
Gender: Girls
Category: Animal Figures
Dolls
Miniatures



Cutie Cake Pets are designed to be completely sweet inside and out. These cupcakes don’t have traditional filling, buy convert into loveable pets. Launch date: 2010.
ToyDirectory Product ID#: 26473      (added 12/16/2009)
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Age Range: 3 and up
SKU or Item #: 1368
Gender: Boys And Girls
Category: Wooden Toys
Preschool



These child-sized wooden eggs come in an authentic-looking cardboard carton.
ToyDirectory Product ID#: 26332      (added 12/10/2009)
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Wholesale Price: (Log in to view)
MSRP: $37.00
Age Range: 3 and up
SKU or Item #: 10326
Launch Date: August 2010
Gender: Boys And Girls
Category: Wooden Toys
Preschool
Developmental Toys



Part play theater and part brainteaser, this forest exercises imagination and depth perception. Children can make up their own stories or use the cards; the challenge is to determine which animal is standing deeper in the forest. The "unique gift item inspires imaginative play as well as developing depth perception," Brooke Sherman, wholesale manager of Kid O Products, told TDmonthly.
ToyDirectory Product ID#: 25688      (added 10/20/2009)
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MSRP: $30.00
Age Range: 3 and up
Gender: Girls
Category: Animal Figures
Dolls
Preschool



Leah May’s soft hair is ideal for hours of brushing and braiding, while her pink highlighted eyes and silver sparkly hooves are sure to delight any girl’s fancy. Leah May comes with her own hairbrush and a sweet pastel-patterned saddle blanket.
ToyDirectory Product ID#: 25609      (added 10/15/2009)
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Wholesale Price: (Log in to view)
MSRP: $85.00
Age Range: 3 and up
Gender: Boys And Girls
Category: Developmental Toys
General Games
Preschool



The design of double-layered tracks allows the ball to move forward and go in one hole and out from the other continuously through the user's left-right movement. This innovation increases the play value and promotes the player's movement, balance and coordination. Putt Putt Balance Board is an evolution of Rocking Seesaw & Maze Balance Board. The user can watch the progress of the ball while standing on the base. The anti-slip design on the bottom of the board is provided to ensure the safety of the user. The playing method can vary from simple to complex; it can be adjusted based on the child's ability: the ball can circulate between the upper and lower layers. Dimensions are 20" x 16" x 2" and maximum loading is 176 lbs. Launch date: October 2, 2009.

ToyDirectory Product ID#: 25604      (added 10/15/2009)
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Launch Date: September 2010
Gender: Boys And Girls
Category: Plush
Licensed Products
Preschool



This bright, licensed plush toy unfastens to become a pillow and unzips to reveal a yellow blanket with a colorful butterfly design. It is fashioned after Eric Carle's classic character, the Very Hungry Caterpillar.
ToyDirectory Product ID#: 24819      (added 7/31/2009)
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MSRP: $15.00
Age Range: 3 and up
Launch Date: June 2009
Gender: Boys And Girls
Category: Puzzles & Skill
Developmental Toys
Preschool



This game comes with 10 three-piece spelling puzzles using three letter animals illustrations — pig, fox, hen, etc. The eco-friendly product uses 90-percent recycled grey board and non-toxic inks. Its old-fashioned look is designed to be appealing to every generation of toy buyers. In this pre-reading game, the puzzle also spells its name. Launch date: June 30, 2009.
ToyDirectory Product ID#: 24346      (added 6/29/2009)
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Made of food-grade stainless steel, this  12-fl.-oz. sippy cup features a cap and spout constructed from BPA-free polypropylene, has a large mouth for simple cleaning and to hold ice cubes, and is 100-percent recyclable. It is available in seven colors, plus natural Sport.
ToyDirectory Product ID#: 25596      (added 10/12/2009)
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Age Range: 2 to 6
Gender: Boys And Girls
Category: Dolls
Preschool
Gifts



Baby GoGo is a modern, 13" baby doll that's like most children today — bright and on the go. Baby GoGo is appropriate for both boys and girls. The doll comes with a storybook and a blanket. Other accessories are available separately. Launch date: January 2010.
ToyDirectory Product ID#: 25311      (added 9/9/2009)
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MSRP: $29.99
Age Range: 3 and up
Gender: Boys And Girls
Category: Eco-Friendly
Play Sets
Preschool



This rugged playset is constructed of Sprigwood, which is a bio-composite material that blends reclaimed wood and recycled plastic, and is dyed with safe pigments. The set includes explorer and rescue boats, Captain Owen the adventure guide, an interchangeable adventure hat, a life preserver, mother and baby dolphins, and a backpack accessory.
ToyDirectory Product ID#: 26135      (added 11/20/2009)
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MSRP: $14.00
Age Range: 2 and up
Gender: Boys And Girls
Category: Wooden Toys
Play Sets
Preschool



This set of two construction vehicles is outfitted for Nuchi train tracks. There's a rubber tread on the front of the steamroller and a functional red tipper decking out the front of the bulldozer.
ToyDirectory Product ID#: 26113      (added 11/18/2009)
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MSRP: $50
Age Range: 1 to 5
Launch Date: July 2009
Gender: Boys And Girls
Category: Developmental Toys
Preschool
Pretend Play



This friction-powered cement truck has an automatic revolving mixer. Mike’s motor rotates his inner cement drum, tossing and turning all the mix of cement ingredients with real cement-making sounds. He is operated by a friendly removable construction driver figure who can either drive him to his next job or watch the mixing process from the top of his truck. A detachable bollard can be fixed to the back for easy storage. "Mix ‘n’ Fix Mike, as with all other vehicles from WOW’s toy range, has been designed to help children make sense of the world around them through imaginative play. Every WOW toy is compatible with others from the range, [and] they are extremely resilient, don’t require batteries, and exceed all toy safety regulations," Tanya Laperouse, PR manager for WOW Toys, told TDmonthly. Launch date: July 9, 2009.
ToyDirectory Product ID#: 24377      (added 6/29/2009)
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