This friction-powered cement truck has an automatic revolving mixer. Mike’s motor rotates his inner cement drum, tossing and turning all the mix of cement ingredients with real cement-making sounds. He is operated by a friendly removable construction driver figure who can either drive him to his next job or watch the mixing process from the top of his truck. A detachable bollard can be fixed to the back for easy storage. "Mix ‘n’ Fix Mike, as with all other vehicles from WOW’s toy range, has been designed to help children make sense of the world around them through imaginative play. Every WOW toy is compatible with others from the range, [and] they are extremely resilient, don’t require batteries, and exceed all toy safety regulations," Tanya Laperouse, PR manager for WOW Toys, told TDmonthly. Launch date: July 9, 2009.

118 piece Builderific with 4-pc toolset including power drill. Durable plastic.
— Gregory Faith, owner of Inside Out Hobbies in Nashua, N.H., told TDmonthly in a May 2015 survey that this was a best-selling construction toy at their store.

Li’l Chugs is an ecologically friendly collection of trains that are constructed of highly renewable, natural rubberwood harvested from reforested forests. Each bright colorful piece meets ATSM, CPSIA and EN71 safety standards and features durable magnetic couplings so kids can create many different combinations. Awards: Dr. Toy Best Green Toy Award 2010

A bright smiling motor boat, cheerful skipper and faithful canine companion are designed to bring fun and interest to bath time. The two characters come out of the boat, which floats in the bath or rolls along on its hidden, friction-powered wheels for out-of-water playtime.
— Mary Sisson, owner of Kazoodles in Vancouver, Wash., told TDmonthly Wow Toys is a top seller in her bath department. “We've done well with the water-centric Wow Toys. The ones that are boats are really good.”
— Out of 39 retailers surveyed in March 2010, two named Wow Toys as their best-selling line of bath items.

When it comes to keeping the streets clean, Stanley is the best there is; his big rubbery brushes don’t miss a thing!  His driver Jason keeps him company as he cheerfully works the high street.  Push him along to see his brushes automatically rotating and spin the rubbish panels to sort the rubbish. The toy features automatic rotating rubber brushes, spin and match the rubbish panels and a removable driver. Launch date: January 2010.

Alfie has been taking care of the animals on the safari for a long time and they all look forward to seeing him come along with food and clean water.  Alfie’s best friends are Ozzy the orangutan and Gilly the giraffe, who often catch a lift in the back of the truck.  He has a strong friction motor so that he can cover all the long distances and the feeding station twists around to change from water to food. This toy features a friction-powered truck with realistic engine noises, click and turn animal feeder, a removable driver and two wild animals. Launch date: January 2010.
 

This set features a detailed Santa with his toy sack and best friend Rudolph the Reindeer for pretend play. The figures may be used with other WOW toys sets. Launch date: July 9, 2009.

Bright colored and super-chunky for little hands, Polly's Pony Adventure includes six pieces to accompany a child on a horse-riding adventure. The car and horse trailer attach easily with magnets, getting the two characters and their two horses ready to go on the road.  Other arena-side accessories, as well as the push-button tailgate and shape-sorting roof of the trailer, add to the fun.
— “Wow toys are my best seller, bar none,” said Ron Kutchik, owner of Grand Slam Toys in Kodiak, Alaska. Kutchik listed Wow Toys as not only his best-selling playset in an April 2009 survey, but also as a long-time top seller in his entire inventory.

Suitable for children ages 1 1/2 to 5 years, this colorful, friction-powered harvester has a rotating thresher and an automatic baler that drops bales (three included in set) as the vehicle moves. It also features a swivel grain arm and comes with a farmer figurine.
— “Wow Toys have been the favorite,” Bill Rayment, owner of Toy Crossing in Harbor Beach, Mich., told TDmonthly about infant and toddler toys in March 2009.
— Three of 64 retailers named Wow Toys as a top-selling infant and toddler line in spring 2009.

Ernie Fire Engine comes to the rescue with his powerful friction motor and crew of firefighters. Little firefighters can ring his push-button bell and watch his revolving light before using the click-and-turn ladder to fight any imaginary blaze. The firefighter’s hand opens the back door to reveal two emergency barriers. Ernie is great for long-lasting role-play fun.
— “Wow is an excellent line of cars, especially for the 1- to 1½ -year-olds,” said Fred Rosenberg, owner of On the Park in Kingwood, Texas, in spring 2007. “It’s hard to find things as well made as [Wow] that you can actually sell to that age. In the fall [2006], we brought them in, and they’ve done very well.” They’ve also become a best seller for Brain Station and Tree Town Toys in Ann Arbor, Mich., Owners Hans and Tricia Masing told TDmonthly in fall 2007.
— “This is my baby’s favorite toy. She plays with it every day,” shared TDmonthly's Baby Roundtable reviewer Sharri Hefner. She and her co-reviewers voted Ernie No. 1 for lasting value out of the 12 toys they evaluated from March to July 2007.
— Ernie Fire Engine is full of “wow” for toddlers — from its friction-prompted motion and siren to its friendly face and likable figurines. Doors that open and close, a workable ladder and attractive packaging also contributed to its receipt of a TDmonthly Top Toy 2007 award. Saving trips to the store to buy batteries (it doesn’t need them) helped, too!

This set includes a stable with a rotating pony feeder, a horse and a girl figurine. Children can play with best friends Misty and Molly, and can “twist the cockerel to turn the clicking trough and feed Misty her favorite meal,” according to Wow Toys PR Manager Tanya Laperouse. Launch date: February 2007.