Based on the best-selling book, "The Sneaky Chef," by Jessica Seinfeld (wife of comedian Jerry Seinfeld) these kits help kids have fun with food. With this set, kids can bake themselves a teddy bear and eat its heart out. Launch date: 2009.

Based on the best-selling book, "The Sneaky Chef," by Jessica Seinfeld (wife of comedian Jerry Seinfeld) these kits help kids have fun with food. Children who dream of ice cream for breakfast will especially appreciate this kit. Launch date: 2009.

Based on the best-selling book, "The Sneaky Chef," by Jessica Seinfeld (wife of comedian Jerry Seinfeld) these kits help kids have fun with food. Use Senor Guacamole to enliven a Covert Quesadilla. Launch date: 2009.

Based on the best-selling book, "The Sneaky Chef," by Jessica Seinfeld (wife of comedian Jerry Seinfeld) these kits help kids have fun with food. Mama Mia Pizzeria comes with a tomato-faced rolling pin and a silicone baking dish for making volanco calzones. Launch date: 2009.

Based on the best-selling book, "The Sneaky Chef," by Jessica Seinfeld (wife of comedian Jerry Seinfeld) these kits help kids have fun with food. Kids can launch meatballs down a ski slope and onto a plate of pasta with this kit. Launch date: 2009.

Based on the best-selling book, "The Sneaky Chef," by Jessica Seinfeld, these kits help kids have fun with food. The Lotsa Pasta set includes a pastamaker with a variety of templates for different shaped and sized noodles. Launch date: 2009.