Pop Rocks are a powder candy that pop and fizz in your mouth. Developed by scientist William A. Mitchell in 1956, the popping candies feature tiny air pockets of carbonation As the candy melts in your mouth, the CO2 is released for a crackling feel in your mouth and popping noises you can hear. Strawberry flavor is sweet and tangy. Display box contains 36 packets.
— In an October 2011 survey about bestselling food and candy, Mary Porter Green, owner of The Curiosity Zone in Ashburn, Va., told TDmonthly, "we don't typically sell food because it goes stale — but Pop Rocks do well."

POP ROCKS® Chocolate is packaged in an 18-count display with 20 displays per case. America’s favorite popping candy has combined the patented popping properties that only POP ROCKS possess with rich milk chocolate. Giving the chocolate a real kick, POP ROCKS Chocolate is sure to be a hit with young and old candy lovers alike. Launch date: November 2006.
—“POP ROCKS, one of the most popular and energy-packed candy brands for more than three decades, has once again created a distinctive confection that offers both a scrumptious candy treat and the promise of a unique experience with tons of enjoyment,” stated Jeffrey Assisi, public relations rep for Pop Rocks.

A truly innovative new concept in lollipops, Build Your Own SKELETON POP comes in a yummy strawberry swirl flavor with lollipop sticks shaped like skeleton bones!  These unique treats are available in seven different individually wrapped collectible bone styles, skull, rib cage, arms (2), legs (2), and hip, that snap together into a free-standing 20 inch skeleton play figure. Launch Date: April 2007.
— “Build Your Own SKELETON POPS feature fact-filled packaging that encourages kids to learn all about the human skeletal system,” pointed out Jeffrey Assisi, public relations for Candy Dynamics.

POP ROCKS has proven to be a great stocking stuffer that adds festive fun and excitement to Christmas celebrations. The new POP ROCKS Candy Cane flavor combines the explosive POP ROCKS with candy-cane candy, resulting in a great tasting mix. A Three-Pack is $.99. This limited edition candy will be available for Christmas 2006, Jeffrey Assisi, junior account executive for Pop Rocks Inc., told TDmonthly.