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| September 2009 | Vol. VIII - No. 9 | |||||
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Top-10 Most-Wanted Action FiguresSchleich and Safari Run WildWith additional reporting by Terri Hughes-Lazzell, Chris Lundy, Claudia Newcorn and Brenda Ruggiero In July 2009, TDmonthly Magazine interviewed 49 specialty retailers around the country concerning their sales of play and action figures. Though many stores said they don't carry traditional licensed action figures, lines of other figurines that offer a wide variety of themes and individual styles, such as those from Schleich, Safari and Hotaling Imports' Papo line were touted as strong sellers. Here are the top-10 best-selling action figures. Kangaroo by SCHLEICH NORTH AMERICA, INC.
― “Schleich animals are a steady seller,” said Kathleen Tutone, owner of Treehouse Toys in Portsmouth, N.H., in July 2009. ― When asked about her best-selling action or play figures, Lesa Smith, owner of Whiz Kids in San Luis Obispo, told TDmonthly, “We really only do the animals, just from Schleich. We love Schleich.” ― Forty-seven percent of 49 retailers said in summer 2009 that Schleich is a top-selling brand in their stores. 8/11/2009 (Price: $5.49; Age: 3 and Up) [Add to my Inquiry Basket][?] Papo Skeleton by HOTALING IMPORTS
― “Papo is our better seller for that,” replied Michelle Smith, owner of Piccolo Mondo Toys in Portland, Ore., when asked about her best-selling action figures in July 2009. ― “Papo is a real constant seller and it remains steady all through the year,” said Michelle Sahr, owner of My Little Red Wagon in Stow, Ohio. ― Nine of 49 retailers said in summer 2009 that Papo is their top-selling brand of action figures. 8/11/2009 (Age: 3 and Up) [Add to my Inquiry Basket][?]
― “We probably sell four to five a day, but it depends on the time of year. In fourth quarter we sell hundreds,” said Kenneth Young, owner of Fundamentals Creative Toys, who told TDmonthly in summer 2009 that Safari is a top-selling brand in his Mendina, Ohio, store. ― “Animals by Safari do very well,” said Jeanne McCullough, owner of Children’s Store in Boise, Idaho, of her best-selling action figure during a July 2009 survey. ― Of 49 retailers, seven listed Safari as a top-selling brand in their stores. 8/11/2009 (Price: $3.99; Age: 3 and Up) [Add to my Inquiry Basket][?] Fire Rescue Starter Set by PLAYMOBIL INC.
― “As far as toy figures go, our Playmobil products sell well,” Kim Emigh, VP of e-commerce at Growing Tree Toys in State College, Pa., told TDmonthly in July 2009. ― “It all sells so well,” remarked Sarah Green, manager of Kids at Heart in Portland, Ore., of Playmobil during a summer 2009 survey of best-selling action figures. 8/11/2009 (Price: $14.99; Age: 4 and Up) [Add to my Inquiry Basket][?] Knight with Two-Handed Sword by SCHLEICH NORTH AMERICA, INC.
― Of 49 retailers surveyed in July 2009, six said knights are the top-selling theme in their action and play figures. 8/11/2009 (Price: $5.99; Age: 3 and Up) [Add to my Inquiry Basket][?] Star Wars Episode IV: A New Hope Commemorative Tin Edition by HASBRO INC. ― “Star Wars is No. 1,” said Anna Barr, owner of Anna's Toy Depot in Austin, Texas, when asked about her best-selling action figures in July 2009. ― Three of 49 retailers told TDmonthly in summer 2009 that Star Wars accounts for their top sales in action figures. 8/11/2009 (Price: $24.99; Age: 4 and Up) [Add to my Inquiry Basket][?] Carnegie Dinosaur Collectibles Tylosaurus by SAFARI LTD.
― “Dinosaurs from Safari are good sellers,” said David Campbell, owner of Amazing Toys in Great Falls, Mont., during a July 2009 survey of top-selling action and play figures. ― Three of 49 retailers said in summer 2009 that dinosaur figurines are the most in-demand play figures in their stores. 8/11/2009 (Price: $15.99; Age: 3 and Up) [Add to my Inquiry Basket][?] Bakugan Battle Brawlers by SPIN MASTER TOYS — Three of 32 specialty retailers said in October 2008 they expect Bakugan Battle Brawlers to be a top holiday seller. — "We've already been selling a lot of them and I think it's going to pick up," Owner Kerry Horn of Learning Express in Glen Ellyn, Ill., told TDmonthly. "They are going to be hard to get." ― Two of 49 retailers told TDmonthly in summer 2009 that Bakugan is their top-selling action figure. 3/3/2008 (Price: $29.99) [Add to my Inquiry Basket][?] Deluxe Librarian Action Figure by ACCOUTREMENTS ― “They're quirky and ironic,” said Clifford Jackson, assistant manager of The Wizard's Chest in Denver, Colo., of what makes Accoutrements action figures a top seller there. “They're only available for a short time, and are quickly gone.” 8/11/2009 (Age: 3 and Up) Uglydoll™ Glow in the Dark Ice Bat Action Figures Set by PRETTY UGLY LLC ― Shana Hack, owner of Moon Rabbit Toys in Santa Fe, N.M., told TDmonthly in July 2009 that Uglydoll characters are top-selling action figures in her store, reporting average sales of 48 per month. 8/11/2009 (Price: $48.00; Age: 4 and Up) [Add to my Inquiry Basket][?] Catalog Request Form Read what more than 400 retailers have told TDmonthly about toys since 2005 in Toy-Store Owners Talk to TDmonthly. Writer's Bio: Marie Raven has a long history with the specialty toy industry as a family business. In addition to freelancing for TDmonthly Magazine, she writes creative and technical material for various other businesses. Read more articles by this author
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