December 2012 | Vol. XI - No. 12
Top-10 Most-Wanted Aircraft and Flying Toys
With additional reporting from Chris Lundy and Brenda Ruggiero
When TDmonthly Magazine interviewed retailers in a Fall 2012 survey about best selling aircraft and flying toys, Stomp Rockets from D & L COMPANY came out miles above the rest. The runner up was Snap'n'Soar from KID GALAXY INC., which two out of 12 retailers said was their best seller.
Take a closer look at these and the other Top-10 items below.
No manufacturer paid to be included in this article. All products listed were designated by editorial staff without regard to the company's relationship with TOYDIRECTORY.com/TDmonthly Magazine.
Stomp on the launch pad and a blast of air propels the Ultra Stomp Rocket over 200' in the air. The kit contains four rockets with the OG-1 Nosecone. “We are the original creator. Stomp Rockets started the "stompin' revolution," Cynthia Peeks of D&L Co. told TDmonthly, stressing that Stomp Rockets are known for their name, quality and safety.
Awards: TDmonthly Top Seller 2008; iParenting Media, iParenting Hot; Dr. Toy Best Children´s Vacation Toy.
— Retailers surveyed by TDmonthly have been naming Ultra Stomp Rocket as a best-seller since 2006.
— Four of 45 retailers who spoke to TDmonthly in summer 2007 said the Stomp Rocket's success makes it a choice gift, reporting unit sales figures from four to dozens a month. Nine percent of 66 retailers named the Stomp Rocket as a best-selling gift for boys in July 2008. "We sell about 75 a month," Marilyn Walker, owner of Play Fair Toys in Boulder, Colo., told TDmonthly in early 2009. Thirteen percent of 47 retailers told TDmonthly in June 2009 that Stomp Rockets are a best seller for boys. “It's probably been the dang Stomp Rocket for about 15 years now. They just fly out,” Tye Steinbach, owner of Thinker Toys in Portland, Ore., said when asked about his most popular outdoor toy. Nine of 37 retailers named Stomp Rockets as a best-selling outdoor item in spring 2010.
— Despite multiple complaints about its durability, the Ultra Stomp Rocket received an average of 4.5 stars among 217 Amazon.com customers for being fun for all ages and pleasantly surprising when it comes to the distance the rockets can be launched. The toy is best used in open areas. Rockets are easy to lose and break, but refills are easy and cheap to find! (12.17.2012)
ToyDirectory Product ID#: 1088
Unique Hand Powered Launcher Sends Planes Soaring Up to 30 Feet. Perfect for indoor and outdoor flight. Adjustable wing flaps for incredible aerodynamic stunts. Realistic jet engine sounds at take off. Set includes launcher and three planes. Batteries needed for sound only.
— In a Fall 2012 survey, 2 out of 12 retailers told TDmonthly that Snap'n'Soar was the best selling aircraft/flying toy in their store.
— In a November 2013 survey, two out of 10 retailers told TDmonthly that Kid Galaxy Snap and Soar is a best-selling flying toy.
ToyDirectory Product ID#: 35429 (added 11/5/2012)
Made of genuine balsa wood. Rubber band powered. Easy to fly.
— Mary Porter Green, owner of The Curiosity Zone in Ashburn, Va., told TDmonthly in a November 2011 that Balsa airplanes are among her best selling flying toys.
— Geoff Pendexter, owner of Whirlygigs in Brentwood, N.H., told TDmonthly in a Fall 2012 survey that they sell about 15 of these planes each month, making them a best selling aircraft toy in the store.
— Gregory Faith, owner of Hobby Town USA in Nashua, N.H., told TDmonthly in a February 2013 survey that these gliders were their best selling wooden toy.
ToyDirectory Product ID#: 33145 (added 11/9/2011)
The Flash Flyer is truly the modern boomerang. The flexible round disc is capable of flying a whopping 40 feet and returning exactly from where it is launched. It is easy to launch and can stay aloft for long periods of time. Makes for a fun game of flying catch. The Alien Flyer can even spin and hang on a ceiling or wall. Plus, it lights up. The Flash Flyer has smart-sensor technology that automatically turns on super-bright LED lights when launched, creating a rainbow of color in the dark.
Awards: 2011 Good Housekeeping’s Best Toy Award
— Deborah Smith from Toys That Teach in Richmond, Va. told TDmonthly in a Fall 2012 survey that AFO Flash Flyers were one of her top-2 best selling aircraft/flying toys.
ToyDirectory Product ID#: 35430 (added 11/5/2012)
This classic toy is the one that started it all. No home is complete without a Frisbee to toss back and forth on a lazy weekend afternoon.
— It was awarded a Best Classic Toy award in 2004 by Dr. Toy.
— As Frisbee golf is reportedly “one of the fastest growing recreational sports in America,” according to the Professional Disc Golf Association, more people are becoming enticed to pick up a classic Frisbee.
— According to WordDetective.com, representatives at Wham-O hint that the annual sales of Frisbees is greater than the sales of footballs, baseballs and basketballs combined.
ToyDirectory Product ID#: 3479 (added 5/2/2005)
LiteHawk RC Helicopter by BORGFELDT CANADA LIMITED
Other products from BORGFELDT CANADA LIMITED
The rotors allow for flex, so should there be a crash (an R/C heli nightmare), LitehHawk is tough enough to stand up to impacts that others simply cannot. Gyro stabilization allows LiteHawk to fly effortlessly, no "twitch", no headaches...just stable flight. The 2 in 1 Remote Control is a charger for the LiteHawk too. Simply plug the Remote into the helicopter and the on-board Lithium batteries take care of the rest.
— Marc Holcomb, owner of Toys & Co. in Greensboro, N.C., told TDmonthly in a Fall 2012 survey that they sell about 12 of these helicopters each month, making them a best selling aircraft/flying toy in the store.
— In a July 2013 survey Dean Smith, owner of JaZams in Princeton, N.J., told TDmonthly that LightHawk Helicopters are his store's best-selling electronic or battery-operated toy. "I'm selling about 12 a month," he said.
ToyDirectory Product ID#: 35433 (added 11/5/2012)
The Roomarang is a soft indoor/outdoor boomerang that features a patented 4-wing design. It measures 26cm x 26cm. Available in various colors.
— Mary Porter Green, owner of Curiosity Zone in Ashburn, Va., told TDmonthly in a Fall 2012 survey that they sell dozens of roomarangs each month, making them a best selling aircraft/flying toy.
ToyDirectory Product ID#: 17235 (added 1/29/2008)
R/C SpaceMan- Remote Control Astronaut by WESTMINSTER INTERNATIONAL CO.
Other products from WESTMINSTER INTERNATIONAL CO.
This little flying Astronaut has twin rotor propulsion, Bright diode lights and ultrafine micro components. The Rapid Battery Charging Unit requires 8 AA batteries, Not Included. The Infrared Remote Controller requires 3 AG13 batteries (included). The 3.5-inch spaceman has an on-off switch. Recommended for indoor use only.
— Joe Berardoni Jr., owner of Puns Toys in Bryn Mawr, Pa., told TDmonthly in a Fall 2012 survey that they sell about 6 of this item each month.
ToyDirectory Product ID#: 35431 (added 11/5/2012)
This light, Styrofoam airplane is simple enough for easy flight and durable enough for an eventual nosedive. It has the distinctive double wings of biplanes, and a bright red color detailed with checkered stripes on the wings and tail. Charging off its launcher in less than a minute, the plane is just a trigger-pull away from flight. The charger-controller requires six AA batteries.
— “[It's] Kid Galaxy by far. The Backyard Flyer,” said Kate Tanner, owner of Kidstop Toys & Books Store in Scottsdale, Ariz., when asked about best-selling flying toys in October 2008.
— “The Red Biplane is actually our best seller,” Ava Allen, owner of Be Beep a Toy Shop in Columbia, S.C., told TDmonthly.
— About 25 percent of 68 retailers named the Backyard Flyer from Kid Galaxy as a top-selling toy.
ToyDirectory Product ID#: 20931 (added 10/10/2008)
A collection of 6 colorful foam gliders that assemble in minutes without glue or scissors. With the catapult launchers, there beauties fly up to 150 feet.
— Dean Smith, owner of Jazams in Princeton, N.J. told TDmonthly in a Fall 2012 survey that they sell about 24 of these each month, making them a best selling aircraft/flying toy.
ToyDirectory Product ID#: 35432 (added 11/5/2012)
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Writer's Bio: Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Editorial Director of TDmonthly Magazine. Read more articles by this author
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