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August 2013 | Vol. XII - No. 8
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Toys to Talk About: Rainbow Loom

This best-selling arts & crafts toy is making waves in specialty

It's always nice to see a toy that encourages creativity making waves in the specialty market. That's why TDmonthly wanted to learn more about the Rainbow Loom.

According to TDmonthly's panel of specialty retailers, the Rainbow Loom is a top seller. It was named a Top-10 Most-Wanted Activity Toy in a May 2013 survey, and four of 12 retailers named it their overall best-selling toy in our July 2013 survey.

The Rainbow Loom is a fun way for kids to create rubber band bracelets using BPA free, Phthlates free, Lead free, and Chromium free materials. Using different colors of rubber band, kids hook and loop the bands over the Rainbow Loom. Once the bands are removed from the loom, kids are left with a new jewelry creation.

You can learn how to use the Rainbow Loom easily, thanks to the many videos provided online. Take a look at the Rainbow Loom videos below, and then decide if this product is right for your store.

Rainbow Loom Videos: How to use the Rainbow Loom

MSRP: $14.99
Age Range: 8 and up
Specialty: Yes (as of 2012)
Gender: Girls
Category: Arts & Crafts
Creative Activities

Package includes: Rainbow Loom(TM), Mini Rainbow Loom(TM), hook, a bag of c-clips, instruction manual and 600+ mix rubber bands (colors may vary). Makes up to 24 rubber band bracelets.
— Chris Lowe, owner of Beanhead Toys in Sandy Springs, Ga., told TDmonthly in a May 2013 survey that Rainbow Loom is their best-selling activity kit. They sell about 50 each month, and if they could keep it in stock, would likely sell more. "I got 24 the other day and they were gone instantly," she told TDmonthly.
— In a July 2013 survey, four out of 12 retailers told TDmonthly that the Rainbow Loom was their overall best-selling product.
— In a Fall 2013 survey, two out of 12 retailers told TDmonthly that Rainbow Loom was their best-selling novelty toy.
ToyDirectory Product ID#: 35367      (added 10/25/2012)

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Justina HuddlestonWriter's Bio: Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Editorial Director of TDmonthly Magazine. Read more articles by this author

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