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November 2012 | Vol. XI - No. 11
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Top-10 Most-Wanted Jewelry and Accessories


With additional reporting from Chris Lundy and Brenda Ruggiero

In a Fall 2012 survey, retailers told TDmonthly about the jewelry and accessories that were flying off the shelves at their stores.

Pink Poppy products (distributed by CREATIVE EDUCATION OF CANADA) were the most popular, with three of the 12 retailers surveyed naming them the best selling brand.

Other items, like various customizable bracelets and accessories, followed closely behind. You can see all of the Top-10 Most Wanted Jewelry and Accessories below.

No manufacturer paid to be included in this article. All products listed were designated by editorial staff without regard to the company's relationship with TOYDIRECTORY.com/TDmonthly Magazine.






Pink Poppy features jewelry and hair accessories that include fashion items such as bracelets, necklaces, hair clips and ponytail holders, handbags, and cupcake boxes with themes like princesses and ballerinas, fairies and flowers, stars and hearts. With the Pink Poppy display stand, these items can be displayed to retail customers without requiring a lot of square footage inside the store.
— In a Fall 2012 survey, three out of 12 retailers told TDmonthly that Pink Poppy products were their best selling jewelry & accessories.
ToyDirectory Product ID#: 29326      (added 7/5/2010)
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A winning design from High Intencity's Design-A-Charm contest, the Peace Love and Happiness charm was designed by Emily R. from Pleasantville, NY and rendered in vibrant detail in an enamel charm measuring approximately one inch.10 % of the proceeds from the sale of this charm will go to the World Wildlife Fund on behalf of its designer.
— “Charm It! works really well in this area,” said Blanche Snipes, owner of Tree Top Toys in Redmond, Wash., when asked about her top-selling items for tweens.
— Two of 44 retailers listed Charm It! as a best-selling item for tweens during a September 2010 survey.
— Katie Rook, manager of Be Beep A Toy Shop in Columbia, S.C., told TDmonthly in an October 2011 survey that High Intencity charm bracelets are their best selling tween item.
— Dean Smith, owner of JaZams in Princeton, N.J., told TDmonthly in a Summer 2012 survey that they sell between 40 and 50 Charm It! charms each month.
ToyDirectory Product ID#: 30999      (added 10/28/2010)
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MSRP: $24.99
Age Range: 6 and up
Specialty: No
Gender: Boys
Category: Clocks & Watches
Tween
Collectibles



Now kids can build their own LEGO® Star Wars™ watch. Start with the red and black face, then add red, black and gray links to build the watch band in any pattern they like. Includes an illustrated image of a LEGO Star Wars Darth Maul™ minifigure on the face. The two links around the face feature standard LEGO studs for attaching the additional LEGO elements that are included. Add the studded bezel and minifigure, and kids are ready to tell time the LEGO Star Wars way.
— In a Fall 2012 survey, two out of 12 retailers told TDmonthly that kids' watches were one of their best selling accessories.
ToyDirectory Product ID#: 35207      (added 10/4/2012)
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MSRP: $10
Age Range: 5 and up
Specialty: No
SKU or Item #: GD3T100
Gender: Boys And Girls
Category: Tween
Eco-Friendly
Novelties



Illuminate your message with Shains Glow in the Dark Starter Kit with 30 Glow in the Dark elements. Perfect for the Halloween season. "What sets these apart is the ability to change your message whenever you want and the ability to mix, match and combine various Shains products to create new cool looks," Chris Ohama from Shainware told TDmonthly. Launch date: July 2010.
Awards: 2010 Women in Toys Green Award
— Diana Nelson, owner of Kazoo Toys in Denver, Colo., told TDmonthly in a Fall 2012 survey that Shains bracelets are one of her top-2 best selling jewelry items. "This is a great new line," she told us.
ToyDirectory Product ID#: 32489      (added 6/24/2011)
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MSRP: $14.75
Gender: Girls
Category: Fashion & Accessories
Collectibles
Tween



MOGO charmbands let girls link together different magnetic charms for nearly endless possibilities. Each band is made of durable nylon and contains eight silvertone charm holders.
— In September 2010, three of 44 specialty retailers cited MOGO products as a best-selling jewelry and accessory item. The same month, Jenny Bramhall, owner of Dandelion Toys in Fort Collins, Colo., told TDmonthly, “people are really attracted to them - buying them, and then coming back and buying them as gifts.”
— Elmer Carranza. assistant manager of Doodlehopper 4 Kids in Falls Church, Va., told TDmonthly in an October 2011 survey that they sell "a good dozen or two" MOGO bracelets each month.
— Joe Berardoni, owner of Pun's Toys in Bryn Mawr, Pa., told TDmonthly in an October 2011 survey that MOGO Bracelets are one of their best selling tween items.
ToyDirectory Product ID#: 30730      (added 10/6/2010)
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MSRP: $19.99
Age Range: 5 and up
Specialty: No
Gender: Girls
Category: Fashion & Accessories
Tween
Arts & Crafts



Create 10 accessories with this ultimate headband set. The Fashion Headbands craft kit includes a rainbow array of satin headbands, rhinestone, flowers, feathers a butterfly, yards of ribbon and more. Includes: 10 Colorful Satin Headbands, Sparkling Butterfly, Elastic Felt Pieces, 2 Fabric Flowers, Assorted Ribbons, Craft Glue, Craft Thread, Colorful Feathers, Assorted Colorful Rhinestones, Instructions and Ideas.
— Elmer Carranza, assistant manager of Doodlehopper 4 Kids in Falls Church, Va., told TDmonthly in a January 2012 survey that Fashion Headbands from Creativity for Kids was a best selling arts and crafts toy. They sell about 15 each month.
— In a May 2012 survey, Taka Andrews, owner of Miller's Toys in Mamaroneck, N.Y., told TDmonthly that they sell two dozen of this item each month.
— Kim Emigh, VP of E-commerce at Growing Tree Toys in State College, Penn., told TDmonthly in a Fall 2012 survey that this was a top-2 best selling jewelry item at their store.
ToyDirectory Product ID#: 32961      (added 9/28/2011)
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MSRP: $22.00
Age Range: 8 and up
SKU or Item #: 819
Gender: Girls
Category: Arts & Crafts
Tween



This set includes glass and ceramic beads of various shapes and colors, and an instruction and design booklet, all in a wooden, hand-crafted case with a sliding top. The kit makes 8+ accessories.
— Jewelry-making kits are popular at The Toy Store in Atlanta, Denis Hofstetter said, because “they are a good price point [and] something that lasts.”
— “Jewelry items from Bead Bazaar” are popular buys for girl gifts at Sisters Kids in Springfield, Mass., Co-Owner Diana Gisolfi said. “Girls wear more jewelry in the summer.”
— Four of 66 specialty toy retailers told TDmonthly in summer 2008 that beading kits are top-selling gifts for girls.
ToyDirectory Product ID#: 20309      (added 8/28/2008)
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MSRP: $16.99
Age Range: 4 and up
Gender: Boys And Girls
Category: Arts & Crafts
Creative Activities



Hours of creative entertainment for the young jeweler are packed into this boxed learning-activity-turned-craft. Kids can use the bright laces, various shapes and alphabet beads to create keepsake jewelry for themselves or parents, or use the kit as a reusable lacing set to practice spelling and patterning. 
— “The Melissa & Doug bead stringing kits” are the best-selling craft item at Let's Play in Hillsboro, Ore., Owner Shirley Reilly told TDmonthly in fall 2008. Reilly said she sells around 20 kits per month.
— Fifteen percent of 44 retailers said Melissa & Doug supply their best-selling craft kits.
— Kim Emigh, VP of E-commerce at Growing Tree Toys in State College, Penn., told TDmonthly in a Fall 2012 survey that this was a top-2 best selling jewelry item at their store.
ToyDirectory Product ID#: 22019      (added 1/7/2009)
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MSRP: $1.99
Age Range: 3 and up
Gender: Boys And Girls
Category: Fashion & Accessories
American-Made
Novelties



A well-recognized throwback to yesteryear, Schylling's Mood Rings combine glossy, color-changing cabochons with silver-toned settings styled with the 1960s in mind. The “stones” in the rings sense the mood of the wearer and change accordingly from anxious orange-black to content jewel-tone blue-violet. Styles are assorted, and the metal rings are made in the USA.
― “We sell dozens of mood ring pick-ups at the counter,” said Joe Berardoni Sr., owner of Pun's Toy Shop in Bryn Mawr, Pa., during an October 2009 survey.
— In a September 2010 TDmonthly survey, seven of 44 retailers named mood rings a best-selling jewelry and accessory item, with one claiming sales of 43 a month.
— In an October 2011 survey about best selling jewelry and accessories, 4 out of 12 retailers told TDmonthly that mood rings were their best sellers. They sold an average of 2 dozen each month.
ToyDirectory Product ID#: 25757      (added 10/27/2009)
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Spikeletz bracelets are soft, stretchy, and comfortable to wear. One size fits most. Comes in a variety of colorful styles.
— Diana Nelson, owner of Kazoo Toys in Denver, Colo., told TDmonthly in a Fall 2012 survey that Spikeletz were one of her top-2 bestselling jewelry items. They sell through one display each month.
— In a Fall 2013 survey, two out of 12 retailers told TDmonthly that Spikelets were their best-selling novelty toys.
— In a Fall 2013 survey, two out of 10 retailers told TDmonthly that Spikelets are their best-selling jewelry item.
ToyDirectory Product ID#: 35206      (added 10/4/2012)
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Justina HuddlestonWriter's Bio: Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Editorial Director of TDmonthly Magazine. Read more articles by this author

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