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November 2013 | Vol. XII - No. 11
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Top-10 Most-Wanted Jewelry and Accessories


With additional reporting by Chris Lundy and Brenda Ruggiero

The Rainbow Loom continued to dominate the specialty toy market this fall, as more than half of retailers surveyed by TDmonthly in October 2013 named it their best-selling jewelry toy. Following Rainbow Loom, Charm Its and Spikelets proved to be big hits as well.

Learn more about these and all of the Top-10 Best-Selling Jewelry and Accessories below.

No manufacturer paid to be included in this article. All products listed were designated by editorial staff without regard to the company's relationship with TOYDIRECTORY.com/TDmonthly Magazine.






A winning design from High Intencity's Design-A-Charm contest, the Peace Love and Happiness charm was designed by Emily R. from Pleasantville, NY and rendered in vibrant detail in an enamel charm measuring approximately one inch.10 % of the proceeds from the sale of this charm will go to the World Wildlife Fund on behalf of its designer.
— “Charm It! works really well in this area,” said Blanche Snipes, owner of Tree Top Toys in Redmond, Wash., when asked about her top-selling items for tweens.
— Two of 44 retailers listed Charm It! as a best-selling item for tweens during a September 2010 survey.
— Katie Rook, manager of Be Beep A Toy Shop in Columbia, S.C., told TDmonthly in an October 2011 survey that High Intencity charm bracelets are their best selling tween item.
— Dean Smith, owner of JaZams in Princeton, N.J., told TDmonthly in a Summer 2012 survey that they sell between 40 and 50 Charm It! charms each month.
ToyDirectory Product ID#: 30999      (added 10/28/2010)
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MSRP: $11.99
Age Range: 3 to 10
Specialty: Yes (as of 2012)
Made in: China
SKU or Item #: 1000
Gender: Boys And Girls
Category: Clocks & Watches
Fashion & Accessories
General Toys



Children's quartz watches feature: 3 Dimensional bands; some are teaching time dials, other have minute increments; Battery good for approximately 2 years (can be replaced); Bands are available in several hundred designs; Moving disc on dial.  "We have several hundred designs in stock including some that have teaching time dials," Ricky Wilhelm from Solo Time Ltd. told TDmonthly.
— Karen Laroche, manager of Kid's Ketch in Lews, Del., told TDmonthly in a Fall 2013 survey that they sell 15-20 Solo Time watches each month, making them a best-seller in the jewelry category.
— Shirley Reilly, owner of Let's Play in Hillsboro, Ore., told TDmonthly in an October 2014 survey that Solo Time watches were her store's best-selling jewelry and accessories item.
ToyDirectory Product ID#: 34551      (added 7/3/2012)
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MSRP: $14.99
Age Range: 8 and up
Specialty: Yes (as of 2012)
Gender: Girls
Category: Arts & Crafts
Creative Activities
Tween



Package includes: Rainbow Loom(TM), Mini Rainbow Loom(TM), hook, a bag of c-clips, instruction manual and 600+ mix rubber bands (colors may vary). Makes up to 24 rubber band bracelets.
— Chris Lowe, owner of Beanhead Toys in Sandy Springs, Ga., told TDmonthly in a May 2013 survey that Rainbow Loom is their best-selling activity kit. They sell about 50 each month, and if they could keep it in stock, would likely sell more. "I got 24 the other day and they were gone instantly," she told TDmonthly.
— In a July 2013 survey, four out of 12 retailers told TDmonthly that the Rainbow Loom was their overall best-selling product.
— In a Fall 2013 survey, two out of 12 retailers told TDmonthly that Rainbow Loom was their best-selling novelty toy.
ToyDirectory Product ID#: 35367      (added 10/25/2012)
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MSRP: $34.99
Age Range: 8 and up
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: LUEEAA
Gender: Boys And Girls
Category: Arts & Crafts
Kits
Gifts



Loopdedoo is a new spinning tool that makes fabulous twisted bracelets in just a few minutes. It's fast, easy and fun. Just wrap the threads around the Loopdedoo device, turn the knob, guide the thread and minutes later the bracelet is done. Kids can even make necklaces, anklets, belts and more. There's no pattern to follow so each accessory is completely different and unique. Kids can use as many threads and color combinations as they like, and can make them thick, thin or anywhere in between. Launch date: November 2011.
— In a January 2012 survey, Barbara Finblum, owner of Barston's Child's Play in Baltimore, Md., told TDmonthly that Loopdedoo is their best selling arts and crafts toy. "They came in in December and we sold 194 out of 5 stores - 163 out of 3 stores alone. We sold out and couldn't get them back," she said.
— As of 10/5/2012 this product had 4.5 out of 5 stars from 8 reviews on Amazon.com. Pros: Easy to use; promotes creativity; fun. Cons: One user couldn't figure out how to start.
— In a Fall 2012 survey, Dean Smith, owner of Jazams in Princeton, N.J., told TDmonthly that they sell 15 of this item each month, making it one of their top-2 sellers in the Hobby category.
ToyDirectory Product ID#: 33342      (added 12/15/2011)
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MSRP: $1.99
Age Range: 3 and up
Gender: Boys And Girls
Category: Fashion & Accessories
American-Made
Novelties



A well-recognized throwback to yesteryear, Schylling's Mood Rings combine glossy, color-changing cabochons with silver-toned settings styled with the 1960s in mind. The “stones” in the rings sense the mood of the wearer and change accordingly from anxious orange-black to content jewel-tone blue-violet. Styles are assorted, and the metal rings are made in the USA.
― “We sell dozens of mood ring pick-ups at the counter,” said Joe Berardoni Sr., owner of Pun's Toy Shop in Bryn Mawr, Pa., during an October 2009 survey.
— In a September 2010 TDmonthly survey, seven of 44 retailers named mood rings a best-selling jewelry and accessory item, with one claiming sales of 43 a month.
— In an October 2011 survey about best selling jewelry and accessories, 4 out of 12 retailers told TDmonthly that mood rings were their best sellers. They sold an average of 2 dozen each month.
ToyDirectory Product ID#: 25757      (added 10/27/2009)
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MSRP: $5.99
Gender: Girls
Category: Fashion & Accessories
Gifts



These bracelets are made with genuine 550 pound test paracord, similar to what paratroopers use in their military operations.  These are tightly woven into a bracelet, which can be unwoven in emergency situations.
— John Taylor, owner of O.P Taylor in Brevard, N.C., told TDmonthly in a Fall 2012 survey that paracord jewelry was one of their best selling tween products.
— Mary Porter Green, owner of Curiosity Zone in Ashburn, Va., told TDmonthly in a Fall 2013 survey that paracord survival bracelets are a best-selling jewelry item.
ToyDirectory Product ID#: 33262      (added 12/5/2011)
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This watch features eight high-tech qadgets including stopwatch, world time, motion alarm, nightlight and more. Requires one button cell battery (incuded).
— Mary Porter Green, owner of Curiosity Zone in Ashburn, Va., told TDmonthly in a Fall 2013 survey that spy watches from ToySmith are a best-selling jewelry/accessory item.
ToyDirectory Product ID#: 36345      (added 10/30/2013)
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MSRP: $4.99
Gender: Girls
Category: Fashion & Accessories
Tween
Cosmetics



These cute little colorful owls have a secret compartment in the bottom, filled with lip gloss. Owls measure 1.5 inches tall. Assorted colors and fragrances.
— The manager of Givens Books & Little Dickens in Lynchburg, Va., told TDmonthly in a Fall 2013 survey that lip gloss owls from Kikkerland are one of their best-selling jewelry/accessory items.
ToyDirectory Product ID#: 36346      (added 10/30/2013)
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Spikeletz bracelets are soft, stretchy, and comfortable to wear. One size fits most. Comes in a variety of colorful styles.
— Diana Nelson, owner of Kazoo Toys in Denver, Colo., told TDmonthly in a Fall 2012 survey that Spikeletz were one of her top-2 bestselling jewelry items. They sell through one display each month.
— In a Fall 2013 survey, two out of 12 retailers told TDmonthly that Spikelets were their best-selling novelty toys.
— In a Fall 2013 survey, two out of 10 retailers told TDmonthly that Spikelets are their best-selling jewelry item.
ToyDirectory Product ID#: 35206      (added 10/4/2012)
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MSRP: $4.49
Age Range: 3 and up
Made in: China
SKU or Item #: HCG-441
Gender: Girls
Category: Fashion & Accessories
Gifts



These bow-shaped gem hairclips come are available in various colors.
— Kate Noreen, manager of MudPuddles Toys & Books in Ann Arbor, Mich., told TDmonthly that Creative Education is one of their best-selling jewelry brands.
ToyDirectory Product ID#: 31078      (added 11/1/2010)
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Justina HuddlestonWriter's Bio: Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Editorial Director of TDmonthly Magazine. Read more articles by this author

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