TDmonthly Magazine!
June 2014 | Vol. XIII - No. 6
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Top-10 Most-Wanted Licensed Toys


With additional reporting by Chris Lundy and Brenda Ruggiero

Almost half of the retailers surveyed by TDmonthly Magazine in May 2014 told us that they carry little to no licensed toys. Those that did, however, reported lots of success with offerings from LEGO. Sesame Street was another license that did well for these specialty store owners. You can see all of the products they named top-10 licensed toys below.

*No manufacturer paid to be included in the Top-10 list below. All products listed were designated by editorial staff without regard to the company's relationship with TOYDIRECTORY.com/TDmonthly Magazine.




MSRP: $59.99
Age Range: 8 to 14
Specialty: No
Gender: Boys
Category: Construction
Play Sets
Licensed Products



Build a famous scene from Star Wars™: Episode VI Return of the Jedi™ with this stackable set. Jedi Master Luke Skywalker is trapped in the Rancor™ Pit beneath Jabba the Hutt’s Palace and must escape. Look for a way out before the gate lifts and the mighty rancor makes an entrance. Battle the rancor with the bone before he eats the Gammorrean guard. Then, find the hidden compartment with a secret key or drop the gate on the space beast before it’s too late. Combine with LEGO® Star Wars 9516 Jabba’s Palace for a stackable scene with a trapdoor into the Rancor Pit! Includes rancor, skeleton and 3 minifigures: Luke Skywalker, Malakili and Gammorrean Guard.
— In a May 2014 survey, four out of 11 retailers told TDmonthly that Lego was their best-selling line of licensed toys.
ToyDirectory Product ID#: 35822      (added 12/18/2012)
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Specialty: Yes (as of 2014)
Gender: Boys And Girls
Category: Construction
Licensed Products
Kits



Revel with Unikitty in Cloud Cuckoo Land, the happiest, most positive and creative place in the universe! Join Emmet, Wyldstyle and all the master builders in this multi-colored playful paradise where the sun is always shining and a cute snail glides between the bright flowers. But beware! Unbeknown to Emmet, there’s a tracking device on his leg and Lord Business’ Executron has trailed him to the palace and is ready to handcuff him. Shoot flowers from the flower catapult to fend him off and help Emmet and Wyldstyle make a getaway! Includes 3 minifigures and accessories: Emmet, Wyldstyle and Executron, and 2 figures: Unikitty and a snail.
— Deran Muckjian, owner of Catch a Falling Star in Lexington, Mass., told TDmonthly in a March 2014 survey that "By far, LEGO Movie product is No. 1" in their store.
— In a May 2014 survey, four out of 11 retailers told TDmonthly that LEGO was their best-selling construction toy brand.
— In a May 2014 survey, four out of 11 retailers told TDmonthly that Lego was their best-selling line of licensed toys.
ToyDirectory Product ID#: 36656      (added 3/31/2014)
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MSRP: $7.99
Age Range: 3 and up
Specialty: Yes (as of 2014)
Gender: Boys And Girls
Category: Arts & Crafts
Creative Activities
Licensed Products



Unscramble the stickers to create surprise pictures of everyone's favorite Frozen sisters, Anna and Elsa. Place the numbered stickers on a numbered grid to complete the pictures.
Book Includes a booklet of 8 colorful jumbled sticker puzzles, book of 8 numbered puzzle grids and 240 stickers.
— In a May 2014 survey Suzi McMullen, manager of Doodlehopper 4 Kids in Falls Church, Va., told TDmonthly that they sell 1 Frozen toy per hour, making it the store's best-selling license.
— In a August 2014 survey, two out of 10 retailers told TDmonthly that Frozen licensed products were their best-selling toys.

ToyDirectory Product ID#: 36651      (added 3/31/2014)
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MSRP: $15.99
Gender: Boys And Girls
Category: Plush
Puppets
Licensed Products



Bring Elmo to life yourself, Cuddly soft puppet plush, 11" tall, Great for aspiring puppeteers.
— In a May 2014 survey Andrea from Hardware Center Toys in Paoli, Pa., told TDmonthly that Elmo Puppets are their store's best-selling licensed toy.
— Robert Klenberg, co-owner of Richard's Variety Store in Atlanta, Ga., told TDmonthly that Sesame Street plush from Gund is their store's best-selling plush.
ToyDirectory Product ID#: 36786      (added 5/19/2014)
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MSRP: $16.99
Gender: Boys And Girls
Category: Bath
Licensed Products
Preschool



Take off on a watery adventure with the Elmo Bath Adventure Steamboat! There are 5 different toys in one 1 for unlimited, imaginative bath-time play. Includes boat toy (4 pieces) and 1 Captain Elmo figure.
— In a May 2014 survey, two out of 11 retailers told TDmonthly that Sesame Street was their best-selling license.
ToyDirectory Product ID#: 36787      (added 5/19/2014)
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Specialty: Yes (as of 2013)
Gender: Boys And Girls
Category: Plush
Licensed Products
Tween



Aurora grows its diverse collection of must-have My Little Pony plush with stylish new designs including characters in a "seated" pose (a first for My Little Pony plush in the gift market) as well as a new keychain assortment where each pony includes a clip for hanging just about anywhere. The popular ponies with personality are based on characters from the hit animated series MY LITTLE PONY FRIENDSHIP IS MAGIC, including PINKIE PIE, RAINBOW DASH, APPLEJACK, RARITY, FLUTTERSHY and for the first time ever, PRINCESS TWILIGHT SPARKLE. (MSRP: $5 for keychain; MSRP: $20 for "seated" style)
— Gladys Griffin, owner of Main Street Toy Shop in Columbus, Ga., told TDmonthly in a January 2014 survey that My Little Pony plush from Aurora was a best-seller. "They were just out of here in no time," she said of a recent, fast-selling order.
— Gary Green, owner of Toy Box of Asheville Inc in Asheville, N.C., told TDmonthly in a May 2014 survey that Aurora's My Little Pony was their best-selling line of licensed toys.

ToyDirectory Product ID#: 36446      (added 12/27/2013)
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Aurora will initially release 18 My Little Pony styles with suggested retail prices ranging from $15-$20. Twelve small ponies each with a personalized carrying bag (Aurora’s popular Fancy Pals™ style; size: 6”) and six soft plush ponies (just over 10 inches in size) highlight the line. My Little Pony plush will be available for purchase in both the United States & Canada in Aurora’s retail channel of more than 25,000 specialty stores and gift shops as well as online at http://shop.auroragift.com. For more information, visit http://auroragift.com, email info@auroragift.com or call 888-287-6722.
— Gary Green, owner of Toy Box of Asheville Inc in Asheville, N.C., told TDmonthly in a May 2014 survey that Aurora's My Little Pony was their best-selling line of licensed toys.
ToyDirectory Product ID#: 36105      (added 2/26/2013)
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MSRP: $11.99
Age Range: 3 and up
Specialty: Yes (as of 2014)
Gender: Boys And Girls
Category: Bath
Licensed Products
Preschool



Fisher-Price Peppa Pig Peppa, Suzy Sheep and Ducky Bath Squirters
Make a splash in the bath with Peppa, Suzy Sheep and their ducky friend! Just fill these bath squirters with water & give them a squeeze! Ages 3+
— In a May 2014 survey Sherri Stone, manager of Toys & Co. in Charlotte, N.C., told TDmonthly that Peppa the Pig is their store's best-selling license. They sell 12-18 Peppa the Pig products each month.
ToyDirectory Product ID#: 36788      (added 5/19/2014)
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With 16 special minifigures featured in The LEGO® Movie, this is one LEGO Minifigures collection as you've never seen it before! There's Emmet, with his exclusive construction helmet, Wild West Wyldstyle, the Master Builder and the rest of the cast: President Business, Scribble-Face Bad Cop, Marsha Queen of the Mermaids, Abraham Lincoln, Velma Staplebot, William Shakespeare, Panda Guy, Gail the Construction Worker, Mrs. Scratchen-Post, Wiley Fusebot, Calamity Drone, Larry the Barista, Taco Tuesday Guy and "Where are my pants"? Guy. Each minifigure comes in a sealed "mystery" bag with its own special accessories, display plate and collector's leaflet. Buy a bag, open it up and see which one you get!
— Kelly Ratoff, owner of Kennebunk Toy Company in Kennebunk, Maine, told TDmonthly in a May 2014 survey that LEGO Movie Minifigures were her store's best-selling licensed toys.
ToyDirectory Product ID#: 36789      (added 5/19/2014)
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MSRP: $39.99
Age Range: 6 to 12
Specialty: Yes (as of 2012)
SKU or Item #: 76001
Gender: Boys
Category: Construction
Play Sets
Licensed Products



High above Gotham City, Batman™ spots Bane in the armored Tumbler chasing Police Commissioner Gordon. Bust through the road barricades in the Bane Tumbler with hidden dual flick missiles and flame exhaust. Then swoop down from the skies in The Bat and winch the commissioner to safety with the rescue rope before Bane reaches him. Includes 3 minifigures: Batman, Bane and Police Commissioner Gordon with assorted weapons.
— In a May 2014 survey, four out of 11 retailers told TDmonthly that Lego was their best-selling line of licensed toys.
ToyDirectory Product ID#: 35825      (added 12/18/2012)
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Justina HuddlestonWriter's Bio: Justina Huddleston graduated Magna Cum Laude from Emerson College with a BA in Writing, Literature, and Publishing in 2009. After graduating she was the on-site director of the Boston Children's Museum gift store for a year, selling educational, developmental, and creative activity toys that tied in with the museum's exhibits. Justina also interned at children's book publisher Candlewick Press before moving from Boston to Los Angeles, where she is now Editorial Director of TDmonthly Magazine. Read more articles by this author

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