This miniature two-seater can drive at up to 5 mph forward and 2-1/2 mph in reverse. Decorated in Harley Davidson graphics, this vehicle is tough enough to drive over difficult terrain, including dirt, gravel, grass and even ruts. Other features include a rear bed, working tailgate, chrome grill and wheels, adjustable seats and a working FM radio.

The launch pad provides a secure way for toddlers to find their favorite characters on the Internet. Once connected to a computer via USB cord, kids can safely browse the preschool appropriate websites with their favorite character smart keys. This system includes three smart keys such as Elmo, Dragon Tales and Fisher-Price.

The musical stage features two modes of play, where babies can activate lively songs, lights and music by shaking the rattle microphone or play along with any of the four included instruments. The microphone can also trigger various fun sounds and a cheering crowd for encouragement. In interactive mode, babies can press the instrument buttons to create songs.

The combination kitchen and family room encourages learning through lights, music and fun phrases. The kitchen has a refrigerator door that opens and closes, lights that turn on and off, shape sorting, a ball drop-down and more. From the kitchen, an archway leads to a family room. Children can learn about the alphabet, counting, opposites, colors and more.

The Her Pet Salon allows little girls to start by giving the pets a wash in the bathtub, then use the blow dryer for realistic sounds. The pets can then get a good brushing. When finished, it's off to the other side for snacks and naps. The set includes salon with hair dryer, bathtub, salon chair, basket, brush, dog & cat with brushable fur, and Sonya Lee figure. Everything folds up and stores inside and includes a convenient carrying handle.
— The little pet shop was among the hot-selling items for customers of Johnny’s Toys in Covington, KY.

Based on the episode “Dora Saves the Mermaids,” Dora transforms into Magical Mermaid Dora when she’s placed into her shell base. When her transformation is complete (including tail), she plays her very own mermaid song and dances. The shell works with other dolls in the collection and each one tells its own undersea adventure. Dora comes with a dolphin comb, starfish barrette and base. Dora appeals to kids because she takes them on an adventure and “we incorporate all of those elements that have made Dora so successful,” Joan Grasso, senior director of toys for Nickelodeon & Viacom Consumer Products, told TDmonthly. Launch date: Fall 2007.

This pretty-in-pink Escalade is decked out with a working FM radio and rear speakers, open-and-close doors, see-through windows, chrome wheels, reverse-drive, a Power Lock® Brake System, and a 12-volt battery and charger. It has two forward speed settings: 2.5 mph and 5 mph.

With the new NASCAR Power Wheels, one of America’s favorite pastimes will be racing to kids’ own backyards. These highly detailed racecars, equipped with real engine sounds, will allow even the youngest drivers to feel like authentic NASCAR drivers. Choose from favorite racers including Dale Earnhardt Jr., Jeff Gordon, Jimmie Johnson or Tony Stewart. The vehicles deliver two child-appropriate speeds — 2.5 mph and 5mph — and 2.5 mph in reverse. The weight limit is 65 lbs. The package includes a 12-volt battery and charger. Launch date: May 2007.

Designed for Smart Sun Protection™ and healthier outdoor play for toddlers, each pair of these glasses features Kid-Tuff technology, including scratch-and-shatter-resistant polycarbonate lenses, 100-percent UVA & UVB protection, durable, lightweight tech-nylon frames and a comfortable rubber temple-fit. Little People, Animals of the Rainforest, Rescue Heroes and other styles are available.

Suitable for ages 6 months and up, this product features two adorable baby animals on their very own train car — with fun teeter-totter action. Baby can push or pull the car along, or move the animals' legs and heads for fun clicking sounds. The 7” x 5” train car links to the Amazing Animals Sing & Go Choo-Choo. Johnny’s Toys in Covington, Ky., sells five or six Fisher-Price pull toys per day, the store’s manager, Gary, told TDmonthly in early 2007.

This nylon UV-resistant car cover helps protect a Power Wheels vehicle from the elements. The bottom drawstring lets parents tie the cover down for added protection against the elements. The cover is screen printed with the Power Wheels logo. (Vehicle sold separately.)
― “For those who must keep the vehicles outside, the Power Wheels covers are the way to go,” said store owner Alice Pillivant, of Maynard, Mass. “At Gramps’ Garage, this accessory comes in seventh place on the best-seller list.”

Cosmetic parts, such as a mirror or a windshield, add to the value and realism of Power Wheels cars, Alice Pillivant, owner of Gramps’ Garage in Maynard, Mass., told TDmonthly. The more realistic the vehicle, the greater the child’s learning experience. 

Maintenance and repair, in addition to the original car shopping and ongoing experience, is all well and good; but vehicle ownership, especially among the younger set, should have a “fun” element to it, said Garrett and Alice Pillivants, owners of Gramps’ Garage in Maynard, Mass. Decals personalize Power Wheels vehicles and make them extra cool.

Fisher-Price Power Wheels switches prevent children from accidentally leaving the vehicles on for extended periods. They are an excellent sales point for Gramps’ Garage in Maynard, Mass. A key element of this product, Owner Alice Pillvant noted, is that customers need to come to Gramps’ Garage if they want switches because the switches “often have to be installed” and ― at least locally ― Gramps’ Garage is the place to go for Power Wheels installation.

This charger is for use with Power Wheels 12-volt battery systems with one gray battery. A built-in indicator shows the battery charge status so users can easily see when the battery is ready for use. The charger must only be used with a Power Wheels Type 12-volt lead acid battery.
― “We New Englanders have some sense of the reality that battery life can be enhanced by the use, at least on occasion, of overnight chargers,” said Alice Pillivant, owner of Gramps' Garage in Maynard, Mass. Fisher-Price Power Wheels chargers are her second-best-selling item.

This 12-volt battery has been designed to fulfill rigorous Power Wheels requirements to provide the best possible performance, durability and maximum play time for Power Wheels vehicles. It’s for use with Fisher-Price Power Wheels Advanced Series vehicles, with a Type 12-volt battery system only. It features an internal, self-resetting fuse and also comes with an instruction booklet containing important safety information. A 6-volt version retails for $28.
― Alice Pillivant, owner of Gramps’ Garage in Maynard, Mass., said of the Fisher-Price Power Wheels line: “Batteries are my very top [sellers]; they sell year-round. Because of the quantity I sell, I stay competitive with Wal-Mart and Toys ‘R’ Us.”

This Elmo sings and dances to a funny pizza song, and when children press his hand, Elmo’s pizza comes to life, too, opening its eyes and moving its mouth to the tune. Launch date: July 2006.

Using plug-and-play technology, parents simply plug this kid-sized stationary bike into their television’s A/V jacks to bring the arcade experience home to enable kids to be active while learning. Kids pedal and steer to play fun learning games right on the TV. Launch date: March 5, 2008.

Fast Action Football, an electronic action game for one or two players, encourages fast footwork. Play-by-play commentary and ESPN music are included. Three levels of play include: Training Camp, Rookie or Pro. There are 20 action-packed games in all.

Encourage open-ended play. Uses electronic audio prompts for three modes of play: Create & Discover, Idea Starters, and Color Starters. This product is height adjustable, and converts from easel to table.

Baby learns about animals through songs, animal facts and classic train play. Each electronic train car has unique features, sounds and three animals. This animal train is designed for sitting or crawling babies.

This 20-piece set includes 13 pieces of track, a motorized engine and trail car, a yield sign, a crossing sign, a gantry with a crate, a coal loader, and a crossing gate. It also comes with a live-action DVD. This product received the Oppenheim Toy Portfolio Platinum Award for 2007.

Lights, sound, talking, and a fun sing-along song helps children’s imaginations take flight as they learn about “high” and “low” with a little help from the Little People. The little figurines wiggle and wobble as kids spin the airplane wheel, and an easy-carry handle helps pretend flights soar through the sky. The plan comes with figures Mia, Roberto, and a pilot. It requires 3 AA batteries. This product received the Oppenheim Toy Portfolio Platinum Award for 2007.

Dora speaks directly to your child, sings songs, tells stories, and plays games. Dora can be personalized with a child’s information using a simple USB cable, CD-ROM and computer.
— Missy Beutler, sales associate at Tinkerz Toy Shop in Coeur D' Alene, Idaho, got calls for “lots of name brands and cartoons like ... Dora.”
— “Dora the Explorer,” was hot, agreed Ryan Donnelly, assistant manager of mass-market retailer Kay Bee Toy & Hobby in Boise, Idaho.
— Specialty toy retailers have told TDmonthly that Dora products are some of the hottest choices for little girls, despite their availability in mass-market stores.

Preschoolers can be-bop all day long with this digital media player — the first to provide a durable, easy way for youngsters to play downloadable songs and stories. It comes preloaded, but parents can add more files from their own collection or Fisher-Price Song & Story Online Store. The drop-resistant player features a 1.4” LCD screen, an SD card slot, software and more. It requires 2 AA batteries (not included). “We'll continue to develop a variety of toys to answer changing trends that will ultimately help spark imagination and enhance role-play fun,” Mike Sullivan, Fisher-Price marketing manager, shared with TDmonthly. Launch Date: July 2006.